Gucci Garden

Gucci Garden The House debuts the Gucci Garden inside the historic Palazzo della Mercanzia, which housed the Gucci Museo.
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Conceived by creative director Alessandro Michele, the newly designed space features a store with one-of-a-kind items, the Gucci Osteria da Massimo Bottura— a restaurant by three-Michelin-star chef—and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.

For the 67th Annual GRAMMY Awards, Kaytranada and Global Brand Ambassador Jay Park wore custom Gucci looks designed by C...
03/02/2025

For the 67th Annual GRAMMY Awards, Kaytranada and Global Brand Ambassador Jay Park wore custom Gucci looks designed by Creative Director Sabato De Sarno.

Photographed on magazine covers around the world, stars wear Gucci collections by Creative Director Sabato De Sarno.
31/01/2025

Photographed on magazine covers around the world, stars wear Gucci collections by Creative Director Sabato De Sarno.

For BRTV’s Spring Festival Gala, Global Brand Ambassador Xiao Zhan wore a custom Gucci look featuring a jacket with all-...
29/01/2025

For BRTV’s Spring Festival Gala, Global Brand Ambassador Xiao Zhan wore a custom Gucci look featuring a jacket with all-over fringe, wide leg trousers, and Horsebit boots by Creative Director Sabato De Sarno.

In her special project ‘Turning Heads,’ Bianca Balti is photographed wearing Cruise 2025 by Creative Director Sabato De ...
28/01/2025

In her special project ‘Turning Heads,’ Bianca Balti is photographed wearing Cruise 2025 by Creative Director Sabato De Sarno.

Rae + Etienne + Lula. The Gucci Together campaign for Valentine’s Day portrays the gentle rhythms of family life as Rae ...
27/01/2025

Rae + Etienne + Lula.

The Gucci Together campaign for Valentine’s Day portrays the gentle rhythms of family life as Rae Boxer and Etienne Deroeux share heartfelt moments with their daughter, Lula.

Discover more on.gucci.com/_GucciTogetherVDay

In a court of his own. Marking his third Grand Slam title, Jannik Sinner’s journey is one of excellence and dedication. ...
27/01/2025

In a court of his own. Marking his third Grand Slam title, Jannik Sinner’s journey is one of excellence and dedication. The Global Brand Ambassador reflects the House’s heritage and longstanding connection to the world of tennis, and we’re proud to have him as part of the Gucci family.

26/01/2025

Kristen + Sharon.

Personal narratives and the profound connections that shape them are seen between Kristen Coffey and Sharon Osterbind in the Gucci Together campaign for Valentine’s Day.

Discover more on.gucci.com/_GucciTogetherVDay

Another Grand Slam down. Congratulations to Global Brand Ambassador Jannik Sinner on his incredible victory in Melbourne...
26/01/2025

Another Grand Slam down. Congratulations to Global Brand Ambassador Jannik Sinner on his incredible victory in Melbourne. Ranked World No.1, the Italian champion embodies the House’s storied link with the world of tennis.

Hong + Senyao.In celebration of Valentine’s Day, the Gucci Together campaign —by Creative Director Sabato De Sarno— port...
26/01/2025

Hong + Senyao.

In celebration of Valentine’s Day, the Gucci Together campaign —by Creative Director Sabato De Sarno— portrays real couples and families, including Hong Lin and Senyao Chen.

Discover more on.gucci.com/_GucciTogetherVDay

25/01/2025

Carlos + Joe.

Set in home settings filled with warmth and emotion, Gucci Together showcases a series of personal exchanges and quiet recollections between Carlos Nazario and Joe Morris for Valentine’s Day.

Discover more on.gucci.com/_GucciTogetherVDay

25/01/2025

Liya + Philippe + Family.

The Gucci Together campaign for Valentine’s Day depicts the intricate bonds of love and the natural flow of togetherness between Liya Kebede, Philippe Rousselet, and their children Miles, Suhul, Ejiah, Kayla, Christian, and Raee.

Discover more on.gucci.com/_GucciTogetherVDay

George + Pixie. In a series of vignettes envisioned by Creative Director Sabato De Sarno, photographer Tina Barney captu...
25/01/2025

George + Pixie.

In a series of vignettes envisioned by Creative Director Sabato De Sarno, photographer Tina Barney captures an intimacy woven from the smaller details with George Barnett and Pixie Geldof in the Gucci Together campaign.

Discover more on.gucci.com/_GucciTogetherVDay

24/01/2025

Mariacarla + Claudio.

The new Gucci Together campaign, starring Mariacarla Boscono and Claudio Stecchi, continues Creative Director Sabato De Sarno’s vision of highlighting personal narratives and the profound connections that shape them, in celebration of Valentine’s Day.

Discover more on.gucci.com/_GucciTogetherVDay

24/01/2025

“With this campaign, we wanted to tell and celebrate love in all its nuances. The cast includes families of all kinds, couples in love, friends bound by deep affection. It was amazing to work with Tina Barney, an artist who has been documenting love and relationships for decades. Her gaze and lens are able to combine beauty and truth, giving us a fragment of life that speaks to us all.”
– Sabato De Sarno

The Gucci Together campaign for Valentine’s Day is envisioned by Creative Director Sabato De Sarno and shot by photographer Tina Barney in home settings filled with warmth.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Photographer and Director: Tina Barney
Stylist: Francesca Burns
Casting Director: Piergiorgio Del Moro

Discover more on.gucci.com/_GucciTogetherVDay

24/01/2025

Marc + Duyen.

For Valentine’s Day, the House unveils Gucci Together, an exploration of love in its most genuine form envisioned by Creative Director Sabato De Sarno, who chose photographer Tina Barney to bring her distinctive artistry to the campaign. A cast of real families and couples, including Marc and Duyen Nguyen, is captured in everyday moments that reveal the love languages that exist uniquely between them.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Photographer and Director: Tina Barney
Stylist: Francesca Burns
Casting Director: Piergiorgio Del Moro

Ways to say I love you. Gucci Together, coming soon.
23/01/2025

Ways to say I love you. Gucci Together, coming soon.

Streams of sunlight inspire the courage to be authentic in Where Light Finds Us, the new Spring Summer 2025 campaign sta...
19/01/2025

Streams of sunlight inspire the courage to be authentic in Where Light Finds Us, the new Spring Summer 2025 campaign starring Yara Shahidi by Creative Director Sabato De Sarno and directed by Xavier Dolan.

Light unveils that which is invisible at first glance in Where Light Finds Us, the new Spring Summer 2025 campaign starr...
18/01/2025

Light unveils that which is invisible at first glance in Where Light Finds Us, the new Spring Summer 2025 campaign starring George MacKay by Creative Director Sabato De Sarno and photographed by director Xavier Dolan.

Yara Shahidi is captured by director Xavier Dolan in a suspended moment where light filters through for Where Light Find...
18/01/2025

Yara Shahidi is captured by director Xavier Dolan in a suspended moment where light filters through for Where Light Finds Us, the new Spring Summer 2025 campaign by Creative Director Sabato De Sarno.

George MacKay stars in Where Light Finds Us, the new Spring Summer 2025 campaign from the vision of Creative Director Sa...
17/01/2025

George MacKay stars in Where Light Finds Us, the new Spring Summer 2025 campaign from the vision of Creative Director Sabato De Sarno, photographed by director Xavier Dolan, in which light becomes a living presence, revealing moments of intimacy, vulnerability, and connection.

“The campaign is a celebration of humanity in its most vivid and tender forms. Working with Xavier Dolan allowed us to capture a precise, magical, and unpredictable moment – where love and connection unfold in their purest essence. His vision reveals the unspoken beauty of shared emotions, where light becomes a metaphor for authenticity and vulnerability.” Creative Director Sabato De Sarno

17/01/2025

Where Light Finds Us, the new Spring Summer 2025 campaign by Creative Director Sabato De Sarno and director Xavier Dolan, illuminates an encounter between Yara Shahidi and George MacKay where each movement resonates universally, transforming into visual poetry.

Xavier Dolan reflected on what he hopes the audience will take away from the campaign: "Joy. Alleviation. What else can I hope for? Everything you stumble upon feels irrelevant these days, doesn’t it, in the grand scheme of things. But we take tenderness and beauty where we find them. But here are 60 seconds to breathe in, breathe out, see a scarf billow in the breeze, take in some dust flowing through the air, some warmth. So, alleviation, I’d say. It’s not much. But if it stays with you for a minute or so, and brings you the slightest amount of comfort, then it was all worth it!"

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Photographer and Director: Xavier Dolan
Stylist: Francesca Burns

Yara Shahidi and George MacKay star in Where Light Finds Us, the new Spring Summer 2025 campaign from the vision of Crea...
17/01/2025

Yara Shahidi and George MacKay star in Where Light Finds Us, the new Spring Summer 2025 campaign from the vision of Creative Director Sabato De Sarno, photographed by director Xavier Dolan, in which light becomes a living presence and inspires the courage to be authentic even in the most fragile and fleeting moments.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Photographer and Director: Xavier Dolan
Stylist: Francesca Burns

At the premiere of her film ‘Back in Action’ in Berlin, Cameron Diaz is photographed in a Gucci look featuring a coat wi...
16/01/2025

At the premiere of her film ‘Back in Action’ in Berlin, Cameron Diaz is photographed in a Gucci look featuring a coat with an all-over GG Monogram from Spring Summer 2025 by Creative Director Sabato De Sarno.

W Korea unveils special covers for the magazine’s second volume, starring the protagonists of ‘Squid Game 2’ Global Bran...
16/01/2025

W Korea unveils special covers for the magazine’s second volume, starring the protagonists of ‘Squid Game 2’ Global Brand Ambassador Lee Jung Jae, Global Brand Ambassador Park Gyuyoung, Park Sunghoon, and Jo Yuri, seen in Spring Summer 2025 by Creative Director Sabato De Sarno.

15/01/2025

Inviting viewers to look deeper, Endless Narratives evokes a poetic representation of Gucci's creative universe, encouraging audiences to reflect on the displayed objects and their infinite reflections as seen in Tokyo and Seoul’s boutiques.

A journey into a kaleidoscope of culture, where books, artifacts, and treasures converge across time. Endless Narratives...
15/01/2025

A journey into a kaleidoscope of culture, where books, artifacts, and treasures converge across time. Endless Narratives is the House’s new immersive window concept, a vision that intertwines objects, ideas, and stories into infinite possibilities.

14/01/2025

Unveiling Endless Narratives, the House’s new immersive window concept that transforms mirrored bookcases into reflective realms, where each shelf unfolds like a chapter and each object serves as inspiration for countless interpretations.
Seen in Milan and London, Endless Narratives is on display worldwide. Head to your nearest store to discover the immersive window concept along with the latest collections.

Timor, Enzo Mari 1967, Danese Milano

13/01/2025

On route to Weibo Night in Beijing, Global Brand Ambassador Xiao Zhan is seen in two Gucci looks by Creative Director Sabato De Sarno.

Global Brand Ambassador Xiao Zhan, who stars in the House’s Year of the Snake campaign, is captured moments before Weibo...
13/01/2025

Global Brand Ambassador Xiao Zhan, who stars in the House’s Year of the Snake campaign, is captured moments before Weibo Night in Beijing. For the special evening, the actor and singer wore a wool suit with crystal embellishments and a Gucci Rosso Ancora suit featuring gradient sequins by Creative Director Sabato De Sarno.

13/01/2025

Behind the scenes with Gucci. Global Brand Ambassador Ni Ni seen in her final Gucci look by Creative Director Sabato De Sarno before Weibo Night in Beijing.

Indirizzo

Piazza Della Signoria, 10
Florence
50122

Orario di apertura

Lunedì 10:00 - 19:00
Martedì 10:00 - 19:00
Mercoledì 10:00 - 19:00
Giovedì 10:00 - 19:00
Venerdì 10:00 - 19:00
Sabato 10:00 - 19:00
Domenica 10:00 - 19:00

Telefono

+3905575927010

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