Van Zee Sign Co.

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Van Zee Sign Co. We are a New York based sign painting company.

We have been creating custom signage, visual branding and outdoor advertising for some of the Northeast’s finest restaurants, retail shops, agencies, museums and more since 2013.

10/13/2026

Back in at The Major’s Tailor and reminded of one of my favorite gilded signs from the past few years! Always working to master this rewarding craft

With so many new followers recently, I figured it was time for a reintroduction. My name is Will Van Zee and I’m the sol...
10/06/2026

With so many new followers recently, I figured it was time for a reintroduction. My name is Will Van Zee and I’m the sole proprietor of ! I started this company in 2013 in Brooklyn, NY to keep the hand painted visual aesthetic of the city alive. 13 years later, I’m blown away to see 100k people who care enough about my work to follow along. Your interest and the continued support of our clients - big and small, have kept this sign shop standing. I look forward to sharing more of the projects that make this work meaningful with you in the future. Here’s a shot from the studio by Nash®

7 years ago today at the inaugural hosted by Sure Hand Signs ! Time flies, thanks for capturing this memory Travis Bru...
09/27/2026

7 years ago today at the inaugural hosted by Sure Hand Signs ! Time flies, thanks for capturing this memory Travis Brush & Leaf Inc.

09/21/2026

So excited for La Mestiza - a new café coming to soon! Spent a couple beautiful days outside last week gilding their facade and can’t wait to come back to try their coffee & flan.

09/09/2026

I’ve lived in New York for 18 years now, the same amount of time I spent growing up in Seattle. Truthfully I wasn’t a big football fan as a kid but it’s something that has grown and grown these past 18 years as a way to stay in touch with the place and people that helped make me who I am today. Proud of this Seattle Seahawks team and looking forward to another season of cheering alongside people I love.

This is a sign that you need a new cap! We’ve brought back the Painter’s Cap in a fresh colorway for fall. Limited editi...
08/26/2026

This is a sign that you need a new cap! We’ve brought back the Painter’s Cap in a fresh colorway for fall. Limited edition of 24 caps, link in bio. Thanks for supporting our little sign shop!

08/21/2026

Blessed to spend a few days laying gold leaf at Galo ! I loved the process of bringing this branding designed by blakejurasdesign to life. Enjoy this little peek and stop by once they’re open the next time you’re in the

08/17/2026

What a pleasure to spend a couple days hand lettering a few signs in the West Village! Keep an eye out, Chez Michou is opening soon!

Folks have been asking if we have tees left from the last drop - YES! Still have the summer shop tee in stock in most si...
08/12/2026

Folks have been asking if we have tees left from the last drop - YES! Still have the summer shop tee in stock in most sizes: link in bio. Richard Soffar has been reppin’ since I inked up artwork for the first tee back in 2013!

Looking back on dryer days when I had the pleasure to paint fresh signage for Rare, Fine & Fancy. The new expansion of S...
07/29/2026

Looking back on dryer days when I had the pleasure to paint fresh signage for Rare, Fine & Fancy. The new expansion of Sweet Pickle Books one of our favorite shops! 📸 by Costa of Baby Blues Luncheonette

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Brooklyn, NY

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