07/21/2026
100 Mile Road Market Returns to Wythe County This Weekend
WYTHE COUNTY, Va. – The annual 100 Mile "Take a Break from the Interstate" Road Market returns to Historic U.S. Route 21 this weekend, bringing thousands of bargain hunters, vendors and visitors through Wythe County. County officials are reminding both travelers and local residents to use extra caution while traveling U.S. 21 during the event.
Since 2014, the event—commonly known as the 100 Mile Yard Sale—has been held on the last full weekend in July through a partnership between tourism organizations in Virginia and North Carolina. The multistate market spans more than 100 miles along Historic U.S. Route 21, stretching from Wytheville, Virginia, to Harmony, North Carolina. This year's event will take place July 24-26, 2026.
"The Road Market continues to be a great opportunity for local residents, businesses and community organizations to welcome visitors to Wythe County," said Allyson Williams, Wythe County public information officer. "Whether you're shopping, selling or simply traveling through the area, we encourage everyone to plan ahead and make safety a priority."
Residents who would like to participate by hosting a yard sale or setting up as a vendor may do so at no cost. Many property owners along the route also offer vendor spaces for a nominal fee.
In recent years, the event has brought more than 15,000 vehicles through Wythe County over the three-day weekend. Motorists should expect increased traffic, frequent stops, and pedestrians crossing or walking near the roadway throughout the event.
"If you're traveling U.S. 21 this weekend, please slow down, stay alert and watch for pedestrians," Williams said. "A little extra patience goes a long way in helping everyone enjoy the weekend safely."
Motorists stopping to shop are reminded to pull completely off the roadway, avoid blocking traffic lanes or shoulders where possible, and carefully check for oncoming traffic before reentering the highway.
Visitors are also encouraged to explore Wythe County's local shops, restaurants, attractions, and events throughout the weekend.
One of the weekend's signature events is Rural Retreat Heritage Day, taking place Saturday, July 25, at the Dr. Pepper Stage, 210 E. Railroad Ave., in downtown Rural Retreat. The free event begins at 1 p.m. with children's activities and vendors, followed by a Conway Twitty tribute at 5 p.m., local favorite Deadman's Hand at 6:30 p.m., and country music hitmakers Diamond Rio at 8:15 p.m. Food vendors will be on site throughout the day.
For more information about the 100 Mile "Take a Break from the Interstate" Road Market, visit takeabreakfromtheinterstate.org or follow Take a Break from the Interstate on social media.
