06/18/2026
On this day in history, June 16, 1973, New Castle’s new downtown mall was dedicated by special guests Bob Braun, Bonnie Lou and Marian Spellman, stars of the Ruth Lyons’ 50-50 Club television show.
At that time, the Bob Braun Show had the highest Arbitron and Nielsen ratings of any live entertainment/information program in the Midwest. So bringing him and his cast to town was, indeed, a big deal.
The reason he came, however, dedication of the new downtown mall, turned out to be a bust.
Here's an excerpt from an article by Alexander Lang:
"The pedestrian mall was an urban phenomenon, one with a clear boom-and-bust cycle. From 1959 through the early 1980s, more than 200 American cities closed blocks of their downtowns to car traffic. By 2000, fewer than 24 of those original malls remained. The design intervention that was supposed to bring people back from the suburban mall had, instead, exacerbated the very problem it was trying to solve, turning downtowns into autopic, retail-first monocultures rather than pedestrian-first, mixed-use places."
As well-intentioned and trendy as the idea was, it simply did not work in New Castle. The downtown mall looked pretty but removed valuable parking spaces in front of businesses. Complaints about the lack of parking rose and downtown business activity fell.
So, on Nov. 13, 1985, New Castle officials decided the mall must go. They were preparing to remove planters along Broad Street. The Board of Public Works and Safety made the decision to remove the planters at city expense so the Indiana Department of Transportation could proceed with resurfacing Ind. 38 and restore parking along Broad Street.
Do you remember Bob Braun and his crew coming to town? What did you think about the downtown mall concept?
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