Brand Licensing Europe

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Brand Licensing Europe

Brand Licensing Europe is the leading brand licensing event within Europe, attracting more than 8,000 retailers and manufacturers and over 260 brand owners.

Brand Licensing Europe brings together 260+ brand owners with 8,000+ retailers, licensees and manufacturers for 3 days of deal-making, brand extension & strategy, networking, trend spotting at ExCeL London.

30/01/2025

From Lego flowers to drinks that taste like your childhood, Brand Licensing Europe offers a window into the future of retail shelves; who doesn't enjoy being ahead of the game?

So get involved and save the date for Europe's largest brand event this October in London > https://ow.ly/4ZgW50UOpEC

28/01/2025

🔊 "one of the best collaborations ever was initiated last year at BLE"

So many exciting and innovative collaborations can start with a quick chat with an unexpected partner. That’s why it’s vital to take advantage of having the world’s biggest brands and retailers all under one roof.

Register your interest > https://ow.ly/smj250UNBvW

16/01/2025

There aren’t many places where you can meet your favourite childhood characters while hosting back-to-back meetings to shape the next wave of consumer products.

Experience it all at Brand Licensing Europe this October.

See more here > https://ow.ly/N9gv50UCnPL

09/01/2025

⭐Save the date for ⭐

As we plan for the year ahead, be sure to mark 7th–9th October in your calendar for the most important three days in the European licensing industry.

With over 10,000 licensing professionals meeting in London this isn't one to miss.

Register interest today to be the first to receive all event updates > https://ow.ly/NnR450UCnCI

17/12/2024

'Tis the season! Let's celebrate with our favourite characters this month by looking at some festive examples of brand licensing found at

Merry Christmas and Happy New Year from our team to yours!

10/12/2024

Check out what people thought of !

It's great to see our community had a successful three days.

Get ahead and register interest to be the first to know all details > https://ow.ly/OW0x50UfTmI

03/12/2024

⭐ A Conversation with Jazwares and License Global ⭐

Sam Ferguson, senior vice president, global licensing, Jazwares, talks the explosive growth of Squishmallows and how it has mastered the licensee game.

Read the full story > https://ow.ly/H8jw50UfG2I

28/11/2024

Throwback to our 25th Birthday Party! Who was there?

It was great to celebrate the success of the licensing industry and BLE over the last two decades.

Roll on , register interest here > https://ow.ly/HzUw50UfG03

14/11/2024

See below some of the companies that graduated from this years Retail Mentoring programme!

Learn about the programme here > https://ow.ly/mVik50TWXNt

12/11/2024

Thousands of meetings take place every year at , sparking new ideas for product launches or to catch up with long term licensed partners - the opportunities' are endless!

We had a record breaking 7,014 meetings booked this year!

Read more about our event here > https://www.brandlicensing.eu/en/about/about-the-event.html

07/11/2024

⭐ A Conversation with BBC Studios and License Global ⭐

Andrew Carley, director, licensing, U.K., Europe and Asia, BBC Studios, talks the massive growth of “Bluey” and the continued impact of BBC brands

Read the full story here > https://ow.ly/caaO50TWX26

05/11/2024

Are you a retailer looking to expand your licensing strategy or deepen your licensing expertise? Check out our Retail Mentoring Programme!

Top retailers join us every year, and we have limited spots available for 2025!

Read testimonials below and learn more here > https://ow.ly/oZh250TWWUo

31/10/2024

Trick or Treat?! - Happy Halloween to those who celebrate 🎃

Any holiday season is a driving force for an increase in consumer products sales, with Halloween spending expected to reach $11.6 billion after last year’s record-setting $12.2 billion.

Read the full story here > https://ow.ly/WEy750TWWOb

24/10/2024

It's been one month since ! Take a look at the amazing products that were on display.

From sports and heritage to character and entertainment, trending products from all sectors in licensing were showcased at BLE.

Read more about the trends happening in the industry here > https://ow.ly/HGIF50TShcv

17/10/2024

It was great to welcome Sara Davies, founder of Crafters Companion to BLE24!

Who managed to get along to her day 2 keynote?! She told the crowd and License Global ‘Licensing is Enormously Important’.

Read the full story > https://ow.ly/H43u50TLom3

15/10/2024

Coming off the excitement of , we’re thrilled to reflect on the record-breaking attendance that made our 25th anniversary truly unforgettable!

A huge thank you to everyone who attended, registered, and joined our incredible community. It was the perfect way to celebrate our industry.

Check out the impressive stats below and read the full story here > https://ow.ly/hhV150TLoaz

10/10/2024

Check out some of our Retail Mentoring Programme 2024 Graduates!

Did you know we run a Retail Mentoring Programme? Which is a free CPD-accredited course that educates retailers on the WHO, HOW and WHY of brand licensing.
..and the 2025 applications are open, apply today > https://ow.ly/fjvj50THKQT

08/10/2024

Take a look at some of the photos from the character parade at !

We had over 70 characters walk this years show, and it was a highlight for many. Thank you to Rainbow Mascots for working on this with us every year.

Did you get a selfie with a character? We want to see it! Put your pics in the comments below!

Address

ExCeL London
London
E161XL

Website

https://www.brandlicensing.eu/

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Videos

🔊 "one of the best collaborations ever was initiated last year at BLE" So many exciting and innovative collaborations can start with a quick chat with an unexpected partner. That’s why it’s vital to take advantage of having the world’s biggest brands and retailers all under one roof. Register your interest > https://ow.ly/smj250UNBvW

Check out what people thought of #BLE24! It's great to see our community had a successful three days. Get ahead and register interest to be the first to know all details > https://ow.ly/OW0x50UfTmI #brandlicensing #brands #trending #consumerproducts #licensing

⭐ A Conversation with Jazwares and License Global ⭐ Sam Ferguson, senior vice president, global licensing, Jazwares, talks the explosive growth of Squishmallows and how it has mastered the licensee game. Read the full story > https://ow.ly/H8jw50UfG2I #brandlicensing #brands #trending #consumerproducts #licensing

⭐ A Conversation with BBC Studios and License Global ⭐ Andrew Carley, director, licensing, U.K., Europe and Asia, BBC Studios, talks the massive growth of “Bluey” and the continued impact of BBC brands Read the full story here > https://ow.ly/caaO50TWX26 #brandlicensing #brands #trending #consumerproducts #licensing

⭐ A Conversation with The Natural History Museum and License Global ⭐ The License Global team caught up with Maxine Lister, Head of Licensing and a longtime exhibitor at last week's #BLE24. She shares insights on how licensed products are energising museumgoers, the museum’s milestone year in licensing, and more. Check it out > https://ow.ly/4b3Q50TBiYN #brandlicensing #brands #trending #consumerproducts #licensing

What a whirlwind #BLE24! The show floor brought together the best in the European licensing and consumer products space. We wanted to share this video that captures this week's creativity, excitement and business. We hope it was a busy 3 days and look forward to seeing the exciting products and experiences to come out in the next 18-24 months. It starts here. Save the date: Brand Licensing Europe 2025, 7-9th October. #brandlicensing #consumerproducts #ble #ble24 #trending #products

An exciting Day 1 at #BLE24 - take a look at the highlights from yesterday. Join us again today at 9am for more meetings, networking and product inspiration. Grab a free ticket > https://ow.ly/phch50TuZxa #licensing #brandlicensing #consumerproducts #trends

Want to plan your next two years? There is no better place so start Have a listen to Megan Lowe, Winning Moves, senior licensing manager on her visit to BLE last year. Join us this year >https://ow.ly/Ts9B50SyAxI

Licensing is an unpredictable, creative, and vibrant industry where success is built on the connections you make. Listen to Baptiste Cazaux and Asterix as they shed light on the importance of BLE in building their presence. Join us this September to meet new people, catch up with peers, and expand your network when the whole community gathers under one roof! See you there > https://ow.ly/jlKe50SsTwq

"It's all in one place, so makes it nice and easy, because we can come and cover off everything" Edward Gent, Sainburys Take advantage of having all the biggest brands under one roof - schedule meetings with everyone your consumers would love with our Event Planner, where booking meetings is simple. Registration for free now to have access when the platform opens. https://ow.ly/r5F850SsLPc #brand #meetings #brands #brandlicensing #collabaration

Looking to dip your toe in the world of licensing? Listen to some top tips and advice from Flavio Cortes from Moonbug. It's time to have a slice from the industry worth $340.8bn in revenue sales - register for free today > https://ow.ly/U0p650S6AB1 #marque #lizenz #licenza #licencias #consumerproducts #licensing

"everyone comes here to see what's going on, and what's next" Niels Kvaavik, MarqVision #BLE24 offers a unique opportunity to preview upcoming trends and products across various verticals for the years ahead. By navigating our show floor, you can directly connect with brand owners and have discussions on how to introduce these products. Register for free today > https://ow.ly/7gIJ50S0aET #event #brandlicensing #brand #branding #fanbase