Limbo Music

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Limbo Music Independent music technology. Modular distribution & API infrastructure for labels, distributors & music tech Vive de lo que amas.

Moving your catalog to a new distributor is a big decision, and the fears that come with it are fair.Will I lose my stre...
21/10/2026

Moving your catalog to a new distributor is a big decision, and the fears that come with it are fair.

Will I lose my streams and playlist placements? Will I have to take everything down and start over? Will my catalog get rejected at the stores? Is it too big to move? Who answers if something gets stuck?

Here is what we do about each one:

→ Your catalog moves in on the same UPCs and ISRCs, so play counts, playlist placements and algorithmic data stay with the music.
→ We redeliver your catalog first. The takedown at your previous distributor comes only after.
→ Before anything is redistributed, limbo/Agent Quality Control checks metadata, audio and artwork against the latest content policies of the major DSPs and Merlin.
→ We migrate catalogs from major-owned infrastructure like FUGA every month, including catalogs of hundreds of thousands of tracks.
→ Every release shows a clear status at every step, and a senior team handles the edge cases. Not a ticket queue.

Want to see how it works? Link in our profile.

Who owns your distributor is part of the deal, even if it isn't in the contract.Universal now sits above FUGA and CD Bab...
19/10/2026

Who owns your distributor is part of the deal, even if it isn't in the contract.

Universal now sits above FUGA and CD Baby through Downtown. Sony has owned The Orchard since 2015. Warner has moved to acquire Revelator.

If you distribute through any of them, a major sits upstream of your release data.

limbo/ has been owned by its founders since 2006. No VCs, no major behind us. Your catalog and royalty data are never shared with the companies you compete with.

Do you know who owns yours?

Small team, a lot of administrative work, not enough hours in the week. We hear this from music companies a lot.limbo/AP...
16/10/2026

Small team, a lot of administrative work, not enough hours in the week. We hear this from music companies a lot.

limbo/API connects your platform directly to the DSPs, so releases no longer depend on someone moving them by hand. A broken submission fails in seconds, with the reason for each line, before it reaches a store.

Want to see how it works? Send us a DM.

You launched under your own name. Your logo, your domain, your clients.Then one of them opens YouTube and sees their rel...
14/10/2026

You launched under your own name. Your logo, your domain, your clients.

Then one of them opens YouTube and sees their release "Provided to YouTube by" a company they've never heard of. Or a password reset arrives from an address that isn't yours. Now you're explaining your vendor instead of your service.

A lot of White-Label stops at the dashboard. Everything around it keeps running under the provider's name.

Try this on your current provider:

1. Trigger a password reset. Who is the sender?
2. Open one of your releases on YouTube. Whose name is in "Provided to YouTube by"?
3. Look at the domain on your login page.

With limbo/White-Label, all three are yours: your own domain, notifications sent from your own email, your brand in the YouTube credit.

Your clients see you, not us.

Want to know how it works?
Send us a DM.

Spotify now lists limbo/ in its Provider Directory for record labels.It's the list Spotify points labels to when they're...
08/10/2026

Spotify now lists limbo/ in its Provider Directory for record labels.

It's the list Spotify points labels to when they're looking for a partner to handle their music, and every provider on it meets Spotify's standards for delivering to the platform.

We're founder-owned and self-funded, and we keep a roster of long-term partners. Labels work directly with the people who build the platform, not a ticket queue.

To the labels and distributors already with us: this confirms how we handle your catalogs every day.

To those still choosing: this is how we'd handle yours.

24/09/2026

“Independence means having control over the whole process.”

We spoke with Abdullah Geels from AudioMaze about the changing music industry, the growing consolidation of the independent market, and why staying independent is about more than just business.

For him, it’s about control, personal relationships, and keeping the music at the center.

Do you think independence is becoming more important in today’s music industry?

limbo/ now has a direct agreement with Beatport, making it easier to deliver electronic music to the platform through ou...
22/09/2026

limbo/ now has a direct agreement with Beatport, making it easier to deliver electronic music to the platform through our infrastructure.

Want to know what this means for your catalog? Get in touch with our team.

That's the first thing we hear when someone tells us why they left their last distributor.The welcome, the demo, the cal...
17/09/2026

That's the first thing we hear when someone tells us why they left their last distributor.

The welcome, the demo, the calls, the promises. All of it shows up at the start. Then they sign, and the line goes quiet.

If you're lucky, emails come back two weeks later. The support ticket floats somewhere in a pile of other tickets. And the people who walked them through the whole sales process are gone right when they need them most.

limbo/ came out of that exact need. We couldn't find a place that treated us like people, so we built one.

Here, the relationship starts on the first call and it doesn't change after the contract. It grows. Being reachable matters more than almost anything else we do. If a label can't get a human on the line when something breaks hours before a release goes live, nothing else on the feature list counts for much.

We build AI and we use AI every single day. Nothing we've seen comes close to a real person who knows you, knows your artists, knows your catalog, and fixes the thing faster because of all that. Real people. Real names. One message, one call away.

Twenty years of choosing that over scale is how we ended up with the team we have now. Being heard is a basic human thing. No model changes that.

So we're curious: what's one thing a distributor or platform could do tomorrow that would make you feel like a person instead of a ticket number?

15/09/2026

We talked to Abdullah Geels from AudioMaze about AI in music.

We agreed that there’s a difference between using AI as a tool and letting it do the whole job for you.
We also talked about a market flooded with fully AI-generated music, creating a lot of noise for real artists to compete with.

Where do you draw the line with AI? Let us know in the comments.

11/09/2026

Rejections rarely happen for interesting reasons.

A UPC that doesn't validate. A cover with a logo the DSP rejects. A file that got exported lossy somewhere along the way. Nothing dramatic, and all of it expensive once the release is already out the door.

Dani walks through some of the eleven checks that run on every release before it ships: metadata, audio, artwork, lyrics.

Two worth pausing on: fingerprint matching, which surfaces covers, samples, shared beats and prior releases, and AI detection, which flags synthetic tracks so they ship labeled under each store's policy. Both protect your DSP relationships, not only the release in front of you.

If you want to see how it works, send us a DM.

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