08/30/2021
Join us for a virtual panel on September 9 to learn more about the "La Raza Interactive Experience," a 2020 CODAawards awardee featured in our virtual CODAworx exhibition. Hear from architect Susan Narduli, The Autry Museum EVP Amy Scott, and photojournalist Luis C. Garza about the origins, production process, and impact of the project, which brought 25,000 archival photos of the Chicano magazine to visitors in a unique, user-friendly way.
Tix are free; $15 giveaway entry. Link in bio!
AIA members: Pending AIA Continuing Education credits; please provide member ID upon signup.
https://architectsfoundation.networkforgood.com/events/33415-codaworx-and-the-architects-foundation-present-la-raza
. . .
From 1967 to 1977 La Raza newspaper provided a voice to the Chicano Rights movement as it unfolded across Los Angeles. More than 25,000 images captured by the La Raza photographers bear witness to this struggle for social justice. Most had never been seen.
As part of the Pacific Standard Time: LA/LA initiative, Narduli Studio was commissioned to bring the images to life in an interactive experience for the Autry Museum’s La Raza Exhibition, visualizing the vast archive, as well as developing a practical system for navigation and research. The La Raza Interactive Experience brings the viewer into that time to understand the significance of this work in an evolving Chicano movement and the importance of these citizen-journalists within the culture of 1960s-1970s Los Angeles and mainstream media.
Narduli Studio imagined the archive as a living ecosystem and the digital interactive as a neural universe – where the long-term memory effectively acts as a dynamic knowledge base similar to the human neural system. It places the viewer within the broader context of the Chicano Movement during this moment in history and brings a nuanced and tangible understanding of its relevance to personal expression, politics and culture.
Join us for a virtual panel on September 9 to learn more about the "La Raza Interactive Experience," a 2020 CODAawards awardee featured in our virtual CODAworx exhibition. Hear from architect Susan Narduli, The Autry Museum EVP Amy Scott, and photojournalist Luis C. Garza about the origins, production process, and impact of the project, which brought 25,000 archival photos of the Chicano magazine to visitors in a unique, user-friendly way.
Tix are free; $15 giveaway entry. Link in bio!
AIA members: Pending AIA Continuing Education credits; please provide member ID upon signup.
https://architectsfoundation.networkforgood.com/events/33415-codaworx-and-the-architects-foundation-present-la-raza
. . .
From 1967 to 1977 La Raza newspaper provided a voice to the Chicano Rights movement as it unfolded across Los Angeles. More than 25,000 images captured by the La Raza photographers bear witness to this struggle for social justice. Most had never been seen.
As part of the Pacific Standard Time: LA/LA initiative, Narduli Studio was commissioned to bring the images to life in an interactive experience for the Autry Museum’s La Raza Exhibition, visualizing the vast archive, as well as developing a practical system for navigation and research. The La Raza Interactive Experience brings the viewer into that time to understand the significance of this work in an evolving Chicano movement and the importance of these citizen-journalists within the culture of 1960s-1970s Los Angeles and mainstream media.
Narduli Studio imagined the archive as a living ecosystem and the digital interactive as a neural universe – where the long-term memory effectively acts as a dynamic knowledge base similar to the human neural system. It places the viewer within the broader context of the Chicano Movement during this moment in history and brings a nuanced and tangible understanding of its relevance to personal expression, politics and culture.
