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OUR MISSION The Temecula Art Foundation (TAF) promotes the value of arts and culture throughout Temecula by fostering and investing in the creative contributions of our artist citizens within every facet of the community.
41911 5th St
The Marengo Family of Temecula has recently bestowed to TAF and the city of Temecula Valley a generous gift of 200 pieces of art from their collection in support of this project (valued at over $500,000) The Marengo Family has stipulated that the entire collection be the foundational inspiration for the construction of a building that will become the Temecula Art Museum. OUR EFFORTS The Temecula Art Foundation (TAF) is a recognized public agency leading the Temecula creative environment through programs tailored to help arts and cultural organizations, individual artists, community groups and the tourism industry. This is accomplished by the following efforts: • TAF to acquire, develop, preserve and interpret a comprehensive and exemplary permanent collection of local, national and international artworks, maintaining the collection by developing strategies for attracting grants, donations and gifts of art. • TAF nurtures and promotes access, participation and excellence in all arts disciplines, and strives to invest energy and resources to make the arts central to the lives of everyone in the community. • TAF believes in the power of the arts to promote excellence, cross-cultural understanding and a strong community. • TAF recognizes the need for a wide variety of public and private sector partners to help fulfill its mission. Our partners provide needed services to the field through collective knowledge, expertise and genuine care for the mission and the fulfillment of our mutual goals. • TAF fulfills its mission by serving as champions and a point of connection and coordination with legislative, corporate and other leaders with an interest in seeing the mission fulfilled. • TAF also seeks out those other champions, inside and outside the halls of government in an effort to provide a voice to all concerned and achieve the mandate and mission. • TAF encourages support for the region's artistic and cultural assets, integrating arts and culture into community life and highlighting Downtown Temecula as an international art destination. • TAF provides training and educational opportunities to encourage excellence in community arts. • TAF fosters cultural plans that integrate the arts and culture into the fabric of community life. • TAF advocacy heightens awareness of ideas and issues, including the role of the arts in economic development, arts education for young people and cultural tourism. Our Objectives Creative expressions, both traditional and contemporary, are the foundational building blocks of diverse cultures and communities. TAF believes that the people of Temecula are inclined and committed to the development of resources, leadership and infrastructure to support a healthy creative economy that benefits residents and visitors alike. There are four objectives in support of TAF’s goals. Strategies of the plan are organized according to these four areas: I. Creative Economy • As a champion of local culture and arts, TAF has launched a “Cultural Web” to serve as a comprehensive and accessible cultural/art resource for residents and tourists. It will serve as the gateway to discover Temecula’s cultural treasures. • Publish Temecula's Best Magazine. • Create a marketing campaign for Temecula’s art and culture. • Establish the Downtown Art Commission (DAC) with the responsibility of securing a permanent location to house the Temecula Art Museum. II. Economic Development Economic development of Downtown Temecula’s creative economy includes the following strategies: • Small business development will adapt to meet the particular needs of the creative community, including a business incubator and business training. • Development of a workforce that has been exposed to creative training at all educational stages, including the professional level. • Support creative individuals through technical assistance and artist fellowships. • Develop an Art District in Downtown Temecula. • Expand cultural and heritage tourism by creating a specific plan and program in collaboration with the Convention & Visitors Bureau. III. Resources Increasing resources require the following strategies: • Generate new leadership by developing the Downtown Art Commission (DAC) to oversee implementation of the plan and take the lead on advocacy. • Allocate public funding by increasing city funding allocated to arts and culture. • Support and work collaboratively with available city and private funders by convening around issues of community-wide importance. • Address cultural facility needs by developing new capital funding programs and investigating the potential of adapting a cultural facility for a shared-use museum and performing arts center. TAF EFFORTS FOR THE DOWNTOWN ART & CULTURE COMMUNITY: Promote, stimulate and encourage involvement, appreciation, enjoyment and understanding of the arts and to engage, enlighten and empower the downtown community through the arts, which will contribute to the cultural, educational and economic strength of Downtown Temecula. This is accomplished by fulfilling the following efforts: TAF • Supports the wide-range of cultural activities in Downtown Temecula. • Provides volunteer, educational and professional development opportunities. • Assists in the development and implementation and funding for a variety of arts programming. • Works collaboratively with local and international artists and agencies to insure equal access and opportunities to arts facilities and unique exhibit venues. • Promotes the recognition of art and culture as a primary contributor to economic development and the quality of life in Downtown Temecula. • Offers networking and employment opportunities to artists and educators • Salutes and awards outstanding corporate and individual contributions and support for the arts and culture of our community. • Supports and nurtures the development and advancement of arts and culture in Downtown Temecula. • Promotes arts and cultural initiatives that support Downtown Temecula’s artistic and cultural assets. • Maintains an interactive program of exhibitions and cultural activities while heightening awareness and encouraging participation. • Expands the public's experience with visual art by creating enduring public art projects, programs, events and support services to generate economic benefits for Downtown Temecula. • Creates partnerships between and among artists, arts organizations, city agencies and other public and private entities. • Promotes Civic Partnerships that manage and leverage the city’s investments in arts and cultural organizations in order to increase public access to arts and culture. • Establish the Downtown Art Commission (DAC) for exploration of a Downtown Temecula Art Museum and Performing Arts Center. TAF will curate the following events: • The Temecula Art Festival: An outdoor tent and booth Arts & Crafts Festival (annual event). • The Downtown Temecula Art Walk: First Friday of every month. • The 5th Street Corridor Art display - every Saturday: An outdoor tent and booth Arts & Crafts event. • Temecula Global Art Expo: Art Expo invitational exposition featuring artists from 100 countries. • The Temecula Masters Awards: Awards dinner ceremony to bestow the Masters Awards upon the leading art masters of Temecula. • The World Masters Awards: Awards dinner ceremony to bestow the World Masters Awards upon the leading art masters of the world. • ART & Culture Hall of the Masters: Induction of the leading art masters into what will become the Temecula Art Museum and Performing Arts Center (yearly event). THE DOWNTOWN ART DISTRICT Many cities have committed studies and resources to finding solutions they could undertake to ensure their arts and culture become a vibrant component of vitality and livability. TAF researched the cities that successfully implemented art & culture programs. This report gathered the most successful programs of these cities that are appropriate to the present and future market projections for Downtown Temecula. TAF proposes to bring together many stakeholders, including artists, retailers, architects, developers, small businesses, non-profit organizations, residents, hotels, as well as restaurants and entertainment organizations. These stakeholders, far from being in conflict, will unite in their desire to produce and preserve arts and cultural space. Cities with thriving cultural hubs attract more residents and more desirable businesses over the long term. Many communities have sought to institutionalize this opportunity by creating different types of cultural incentives and policy tools, often in the form of cultural districts that preserve and produce arts and cultural spaces. The list is long, and includes New York City, Philadelphia, Los Angeles, Seattle, San Antonio, Toronto, Santa Ana and many others. The vision of an Art District in a defined, limited geographic area within Downtown Temecula will stimulate developers to access incentives that would allow for the creation of permanently affordable space for designated cultural uses. TAF proposes a district model that would integrate with existing planning processes that are in place or in process in the downtown neighborhoods. Our vision addresses the growing concerns about long-term affordable space for arts and culture organizations, and creates an immediate dynamic neighborhood that will enhance the economic development strategy for Downtown Temecula in the shortest possible time. By leveraging the unique character of the cultural economy, this Art District approach can create measurable, sustainable outcomes that would enhance the existing current vision for the future of Downtown Temecula. Set a geographic boundary: The current landscape and urban context clearly define Downtown Temecula. Using the City of Temecula Civic Center as a boundary line, an emphasis on several key spines or corridors where cultural and artistic activity can take place is paramount to the success of this initiative. This boundary ensures the establishment of progressive zoning ordinances within one geographic area while existing and emerging spines of arts and culture realize opportunity for growth. TAF believes the proposed geographic area of the Art District creates a pedestrian-friendly environment that is attractive for social gatherings and is favorable to daytime as well as evening cultural offerings. It might be most useful to note the success of the Gaslamp Quarter Historic District in San Diego - a 16½ block historical neighborhood in Downtown San Diego and the center of downtown nightlife. For more information Visit our website www.temeculart.com
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