10/25/2023
We were honored to have the distinguished opportunity to contribute to the global effort for Zero HIV Stigma Day, in partnership with IAPAC. Our involvement encompassed the development of a comprehensive brand identity, a dynamic website, engaging social content, and eye-catching promotional materials designed to raise awareness for this important campaign.
Our creative vision for this project drew inspiration from the bold and vibrant aesthetic of the 1980s, reminiscent of artists like Keith Haring and Basquiat from the neo-expressionism movement. We employed striking colors and playful graphics to pay homage to this artistic era, aiming to capture the essence of an age marked by dynamic self-expression and social change. This approach not only resonates with the target audience but also injects a sense of energy and enthusiasm into the campaign, making it an impactful global initiative.
