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SPHS Centennial Celebration Series:42/  CORNELIUS J. MCCARTHYThe death of South Plainfield Police Chief Cornelius J. McC...
10/16/2026

SPHS Centennial Celebration Series:
42/ CORNELIUS J. MCCARTHY

The death of South Plainfield Police Chief Cornelius J. McCarthy marked a watershed moment, the end of an era for the community he had served since its incorporation 21 years earlier.

Scores of uniformed officers, borough officials, relatives, friends, and associates attended his services at a solemn Mass of Requiem at Sacred Heart Church on Tuesday morning, June 18, 1947. His pallbearers were department colleagues Judson Ten Eyck, John Hogan, Andrew Phillips, Dominic Spinelli, John Walen, William Sloan, Frank Cirigliano, and Thomas Sexton, Jr.

McCarthy, a Plainfield native, began his career in 1907 at age twenty-two as a patrol officer in his hometown but resigned in 1915. His employment over the next five years is unclear, although the 1920 census lists him as an insurance salesperson. He returned to law enforcement in Piscataway in 1920, after the township replaced its volunteer citizen-constable system with a Police Department. McCarthy was the sole officer serving the 27.39 mi² community of approximately 4,200 residents, then concentrated in Stelton, New Market, Arbor, and South Plainfield. Named Piscataway’s Chief in 1924, he was joined by patrolmen Ten Eyck and Hogan. Two years later, McCarthy was chosen to lead the newly incorporated borough’s police force, with Ten Eyck and Hogan jumping ship to join him. The Council also appointed four special police officers who would be on-call if necessary: George Rolande, Thomas Brennan, Frank A. Diana, and John Bochter.

The 8.31 mi² community he inherited was quiet and close-knit, with modest homes, mom-and-pop stores, three schools, two churches, several truck farms, and a workforce largely employed by Spicer Manufacturing, Harris Steel, and the Lehigh Valley Railroad. Neighbors knew one another, doors went unlocked, and the streets were safe after dark. Overall, serious crimes were virtually nonexistent in the borough. The Police Department focused on local ordinance violations, enforcement of the Volstead Act (Prohibition), motor vehicle accidents, and barking-dog complaints.

However, McCarthy would earn a reputation as one of the most feared and hated police officers in New Jersey from a few high-profile arrests in South Plainfield including the breakup of a car theft ring run from a garage on Spicer Avenue that had already sent 29 vehicles to Panama; the arrest of the armed night prowler who attempted to kidnap millionaire J. Seward Johnson’s infant in 1936; and the 1926 “Bum” Rogers incident.

The latter story first came to the attention of the South Plainfield Historical Society in a 2003 interview with a resident who was 13 in 1926. His remembrance of the confrontation centered on a blazing gun battle and the arrest of one of the 1920s’ notorious gangsters – John J. “Bum” Rogers. However, a fact-check years later revealed a different story: a coordinated operation by local police led by McCarthy and outside law enforcement agencies that never endangered the public — an especially important achievement given the gang’s callous regard for killing bystanders.

The true story of McCarthy and the Rogers’ gang began in late June 1926.

Cars with out-of-town plates were common in summer, especially near Holly Park and Holly Crest on Park Avenue, where Milton Mendel sold vacation homes to New York clients. That summer, however, more visitors than usual arrived in high-end vehicles known for speed—a Lincoln, a Peerless, a Rickenbacker, and a Nash Coupe. All parked near the same house on Park Avenue, then a sparsely settled area near Oak Tree. Suspecting more than coincidence, McCarthy placed the house under surveillance on July 2. He was mindful of a recent wave of bank robberies, postal-truck holdups, and payroll thefts, including the recent June 26 robbery at Merck & Co. in Linden.

Independence Day passed amid the customary barrage of firecrackers and detonators. But the Police Department contingent was conspicuously absent from South Plainfield’s 300-member delegation in Plainfield’s Sesquicentennial Parade.

McCarthy, Ten Eyck, and Hogan were staking out the Park Avenue house, recording the license plates, makes, and models of arriving and departing cars. The occupants stayed inside by day and usually ventured out after dark.

More strangers arrived late on July 6, the same day McCarthy learned of a payroll theft at Castle’s Ice Cream Company in Perth Amboy, eight miles away. He shared the license-plate numbers and vehicle descriptions with nearby police departments and authorities in New York. The information proved invaluable.

Over the next several days, two other men visited separately on several occasions. Early one morning, one was driven to the New Brunswick train station, where he departed for New York City. McCarthy identified him as “Bum” Rogers; the other man was Rogers’ right-hand man.

Identifying the notorious Rogers revealed the danger of the situation, prompting police to alert federal authorities. Rogers, an associate of James “Killer” Cunniffe, was wanted for bank robbery and murder. Despite several arrests and convictions, he repeatedly eluded custody. His presence in South Plainfield with at least four gang members suggested that a major crime was being planned. Police adopted a divide-and-conquer strategy, and arrests soon followed.

The first arrest came on Saturday afternoon, July 17, when Plainfield Officer Mack Gerard, directing traffic at Park Avenue and Second Street, spotted a Nash Coupe with a plate number on McCarthy’s list. The car stopped at the Plainfield Trust Company, where the passenger entered a hardware store. Gerard approached the driver, Charles Casaleggi, and arrested him. When the passenger emerged, he slipped into the gathering crowd and escaped. He was later identified as William Dwyer, also known as Frederick Edward Spencer and George Kent. At the jail, Casaleggi told McCarthy he was the gang’s errand boy and drove its members wherever they wished. He also revealed that the gang had used a Woodbridge hideout about a month earlier — six miles from the Merck payroll robbery — and that three of the four men from that location were now staying at the South Plainfield house.

The next arrest came later that afternoon when detectives from Rahway and Elizabeth apprehended Dwyer on Oak Tree Avenue as he walked toward the Park Avenue hideout. Dwyer, who had served time in Leavenworth, was arrested without incident. He carried “a number of valuable papers” and $712 in cash and owned the Rickenbacker still parked in the hideout’s garage. Meanwhile, North Plainfield police arrested Frank Sylvester, owner of the Park Avenue house, at his Somerset Street home.

The fourth member’s whereabouts remained unknown. Was he at the house, perhaps with Rogers? With most of the gang tucked away behind bars, McCarthy prepared to raid the hideout. After consulting colleagues in Perth Amboy, Rahway, Elizabeth, Union, and New York, he summoned about a dozen officers late that afternoon to assist the borough police.

“With a cordon surrounding the house, Chief McCarthy boldly went to the side door and when no response came to his knock for admission, he smashed in the door and entered the premises,” the Courier-News reported. The house was empty. Officers Ten Eyck and Hogan then searched it thoroughly.

“There was a closet door that was locked,” John Hogan Jr. recalled, retelling his father’s account. “Ten Eyck was pulling on it, pulling on it [the doorknob],” but the door would not budge. Ten Eyck drew his revolver, aimed at the doorknob, and told Hogan to “stand back, I’ll take care of it.” Hogan stopped him and fetched a screwdriver from the patrol car. After they removed the hinges and lifted the door away, they found several bottles of nitroglycerin sitting on a wooden crate, “enough to blow up a whole community.”

“What is said by police to be the most complete equipment of gunmen’s paraphernalia ever seized in a single haul, was found in the house,” the Courier-News reported. The cache included “nine revolvers of different calibers, fully loaded, two sawed-off sh****ns, about 20,000 rounds of am******on, enough nitroglycerin to blow up a whole community and about a half pint of nitric acid.” Police also recovered a canvas bag containing about $2,000 in silver, believed to be proceeds from the Castle’s Ice Cream Company robbery. Empty drug bottles bearing the Merck & Co. name linked the gang to the June 26 robbery. Officers also found law books and works on chemistry and welding.

One arrest remained, again involving the sharp-eyed traffic officer Gerard. Apparently unaware of the South Plainfield raid, suspect William Turner was picked up driving his Peerless three miles from the hideout. After questioning Turner, alias Walter Legenza, authorities concluded that he belonged to Rogers’ gang and that Rogers and his lieutenant had served as advisers at the hideout.

One can only guess what mayhem could have ensued had McCarthy not broken up the gang. These were dangerous times. McCarthy and his staff kept South Plainfield safe. He was succeeded by Andrew Phillips.

Postscript: Rodgers name re-emerge on October 4 as Piscataway authorities sought him and Cunniffe in the killing of a passing motorist and his teenage son on Stelton Road during a failed nighttime attempt to hijack a US mail truck bound for Hadley Field from the New Brunswick train station. The perpetrators escaped. Ten days later, eight bandits armed with machine guns robbed a U.S. mail truck carrying $300,000 in Elizabeth, killing the driver and wounding two others. Authorities suspected Rogers and Cunniffe. They escaped.

Rogers' run ended just two weeks after the Elizabeth mail robbery. On October 28, 1926, he was cornered in Manhattan and shot dead. Cunniffe met a violent end when he was shot to death in Detroit, Michigan, on October 31, 1926, by a fellow gang member.

SPHS Centennial Celebration Series:41/  ON THE HOMEFRONT, A QUEST FOR HOUSINGDuring the 1940s, the United States emerged...
10/09/2026

SPHS Centennial Celebration Series:
41/ ON THE HOMEFRONT, A QUEST FOR HOUSING

During the 1940s, the United States emerged from economic depression and global isolationism to become an industrial powerhouse and nuclear-armed superpower. The government’s massive mobilization for World War II eliminated the lingering high unemployment of the Great Depression. By 1944, wartime production had lowered the national unemployment rate to about 1%.

With millions of men serving overseas, more than 6 million women entered heavy industry as welders, electricians, and aircraft riveters. Among them was Rosanne Cucurello, the married daughter of Anthony DeAndrea, who owned a grocery store across the street from the movie theater on South Plainfield Avenue. While her husband, Daniel, was stationed overseas guarding the Russian border and her young son stayed with his paternal grandmother, Rosanne found employment in 1943 at the General Motors plant in Linden, New Jersey. Converted into an Eastern Aircraft Division facility, the plant built Grumman Wildcat FM-1 and FM-2 carrier-based fighters. The Wildcat, the U.S. Navy and Marine Corps’ primary frontline fighter plane early in World War II, helped hold the line against Japanese Zeros in pivotal battles including Midway and the Guadalcanal campaign.

Rosanne personified the woman celebrated in the now-famous “Rosie the Riveter” poster. Westinghouse Electric Corporation produced the propaganda poster in 1943 and briefly displayed it in its factories to encourage women to join the wartime workforce. Painted by J. Howard Miller, it depicts a woman in a red-and-white polka-dot headscarf and blue shirt flexing her bicep beneath the words “We Can Do It!”

Hired by the Navy, Rosanne completed a three-week riveting course. Working in a two-person team on fighter-plane wings, her partner held a stainless-steel rod in place while she flattened it with a cumbersome rivet gun.

“I had to work every day, across three shifts,” she recalled in an interview with the South Plainfield Historical Society in 2003. “I could not be home with my child for Christmas. When I told the foreman I could not come in because it was Christmas, he asked, ‘Is your husband in the Army?’ I said yes. He replied, ‘Do you think they are going to give him Christmas off? Then you don’t get the day off, either.’

“My take-home pay was $79 a week for working rotating shifts, seven days a week. Many male employees resented the women in the factories and treated us harshly. When the war ended, the women were laid off, so I joined my father at the grocery store. After Daniel completed his enlistment, he worked for David Smith Steel and later started his own construction business. We lived with his mother in North Plainfield until around 1952, when we bought a home on Sherman Avenue, South Plainfield, where we lived for 45 years.”

When World War II ended in 1945, millions of soldiers returned home, and the United States faced the worst housing shortage in its history. In South Plainfield and across the nation, many veterans married and started families but struggled to find civilian housing, creating unprecedented demand, particularly among low- and middle-income households.

The postwar crisis stemmed partly from the economic devastation of the 1930s, which brought residential construction nearly to a halt. During World War II (1941–1945), the federal government also temporarily suspended nondefense housing construction, diverting labor and raw materials to the military. As a result, too few homes were available for the millions of returning veterans. Between 1939 and 1943, private housing starts declined while marriage and birth rates rose, with births increasing 27%. By 1947, the shortage had forced 6.5 million families to live with friends or relatives or in temporary housing such as Quonset huts.

In 1946, our state legislature established the New Jersey Veterans’ Emergency Housing Program to address the severe postwar housing crisis facing returning World War II veterans.

Through the program, New Jersey purchased surplus military barracks and prefabricated temporary housing for participating municipalities. Communities such as South Plainfield provided land and utility connections, managed the properties, and selected eligible local veteran families.

The State Department of Economic Development strictly rationed the emergency units, assigning town quotas based on population, local demand, and verified veteran registrations. South Plainfield, then a small but growing borough, ultimately received 12 units.

The borough served as landlord, managing daily operations, collecting monthly rent from veteran tenants, and using the revenue to cover maintenance, administration, and utilities.

Although the state led the program and supplied substantial funding, municipalities such as South Plainfield also had to make significant local monetary appropriations to carry it out.

Despite state support, Mayor Thomas H. Lee and the Borough Council had to authorize emergency funding through municipal ordinances. The first appropriation, $53,000, approved in June 1947, funded site development at Garibaldi and Delmore Avenues, along with the labor and engineering needed to erect the units on borough-managed land. The borough’s Veterans Housing Program committee included Borough Attorney Edward J. Santoro, Borough Engineer Alfred Enander, and Councilmen Julian Chmil, G. Edgar Rieger, and Peter Kaymowics. Tax Collector Adam Phillips was appointed to maintain the units.

A screening committee reviewed veterans’ applications provided by Borough Clerk Charles Carone. Its members were the Rev. James G. Harding, pastor of Sacred Heart Church; the Rev. George T***s, pastor of the Baptist Church; the Rev. Ladislaus Madura, pastor of Our Lady of Czestochowa Church; William DeSabato, commander of Veterans of Foreign War Memorial Post; Attillio Celantano, commander of the American Legion’s Chaumont Post; Frank Diana, president of the Lions Club; and Fred Trabilcy, president of the Rotary Club.

Ten of 40 veteran applicants were selected and moved in during the first week of December 1947: Dominic Agrista, Albert Eskensen, John Yednak, Silvio Donatelli, John Cirigliano, John Gavlick, Joseph Ruzicka, Raymond Deering, Seaman W. Higgins, and Edward Tietz. At the December 2 dedication ceremony, local and state officials presented the home at 509 Garibaldi Avenue to the four-member Higgins family.

In April 1948, the borough appropriated another $11,000 for two additional units, bringing the program’s final total to 12. The homes stood on Garibaldi, Delmore, Spicer, and Arlington Avenues.

At $5,000 per four- or five-room one-story frame home, the units were exceptionally affordable for the time. By 1947, material shortages had sharply increased private construction costs. The state achieved this price by purchasing military surplus and prefabricated materials in bulk.

A lease did not lock the unit away if it became empty. If a veteran family moved out early — often because they purchased a permanent home with a VA loan or found standard housing — the municipality immediately assigned the vacancy to the next high-priority veteran family on the waiting list.

By the early 1950s, expanding suburban developments in South Plainfield, including Geary Park off Plainfield Avenue, had eased the emergency. However, the state suggested the borough could extend the leases due to expire in 1951, which it did. Time ran out in August 1957 when the New Jersey Department of Conservation and Economic Development ordered the remaining state-owned homes in South Plainfield and all other NJ towns to be dismantled and removed as the temporary housing program terminated. Five of the units had been sold as recently as 1956. Six others were sold in previous years. Only one remained to be offered at public auction in1957. Under the state agreement, South Plainfield retained the salvage or sale proceeds of all 12 units.

Save the date. NOVEMBER 7, Plainfield Public Library.The South Plainfield Historical Society will be there to share our ...
10/06/2026

Save the date. NOVEMBER 7, Plainfield Public Library.

The South Plainfield Historical Society will be there to share our history at the TRI-COUNTY HISTORY FAIR It's a fun indoors day for families. Come join us!

SPHS Centennial Celebration Series:40/  “HAPPY DAYS ARE HERE AGAIN”During the depths of the Great Depression — an era of...
10/02/2026

SPHS Centennial Celebration Series:
40/ “HAPPY DAYS ARE HERE AGAIN”

During the depths of the Great Depression — an era of mass unemployment, bank failures, and widespread despair — the 1932 Democratic presidential campaign adopted “Happy Days Are Here Again” as its theme. The song’s bright optimism contrasted sharply with the nation’s hardships while offering hope that prosperity would return. Eventually, it did. Despite these conditions, South Plainfield continued to develop its institutions, economy and expanded civic youth programs.

1934 SEA SCOUTS OF HOLLY PARK
Just as Samptown had a Navy (a story for another time), Holly Park BSA Troop 24 had a Sea Scout unit, or “ship.” The unit met on land at the West Crescent Parkway home of Lt. Comdr. N. Arthur Helmer, Sr., USNR. His son Art (N.A., Jr.) served as Troop 24’s Scoutmaster, while another son, Frank — a cadet at the U.S. Coast Guard Academy in New London, Connecticut — led the Sea Scouts.

Sea Scout ships did not need to own or have exclusive access to a vessel. Although hands-on experience on the water was central to learning seamanship, navigation, and safety, a unit did not need its own boat to succeed. The boat supported the program; it was not the program itself. Units could meet on land and use borrowed watercraft, yacht-club partnerships, community aquatic facilities, shared council camps, Coast Guard Auxiliary partnerships, or rented equipment.

In August 1934, however, Helmer Sr., who specialized in designing, selling, installing and operating sugar cane equipment in cane growing areas like Cuba, Central and South America, purchased a 27-foot surf vessel for the boys’ Sea Scout training. After an overhaul at the New York Navy Yard, the boat was berthed at the Naval Militia Armory basin in Perth Amboy, giving the Sea Scouts access to Staten Island Sound, the Raritan River, and Raritan Bay. Its seaworthiness was confirmed during a six-hour trial voyage of the “Semper Idem,” led by Cadet Helmer with assistance from his brother Art and four Sea Scouts. Anchors aweigh!

From September 6 through October 30, the vessel traveled nearly 250 miles, carrying an average of eight boys per trip. Among the young sailors was Edward Greenfield, a Grant School graduate and student at North Plainfield High School, who recalled his experience years later to his daughter Marian.

Troop 24’s Sea Scouts lost their leader in May 1935, when Cadet Helmer graduated from the Coast Guard Academy with a B.S. degree and a commission as an ensign. He was assigned to the Coast Guard cutter Pontchartrain for International Ice Patrol and search-and-rescue duty in the North Atlantic. The Grant School graduate would attain the rank of rear admiral on July 1, 1965. He was succeeded as Sea Scout leader by George Bridge.

Little more is known about the South Plainfield Sea Scouts. The local ship appears to have later merged into the Plainfield Ship of the Watchung Council.

Frank and Art were not the only Helmers involved in scouting. Girl Scouting had been well represented in South Plainfield since 1924 when their sister, Juanita, organized GSA Troop 7 Holly Park. Miss Helmer, the children’s librarian at Plainfield Library, was appointed the first Executive Director of Girl Scouting in the Plainfield area in 1928.

1934 NATIVITY OF THE BLESSED VIRGIN MARY UKRAINIAN ORTHODOX CHURCH
The first liturgy and inlaying of the cornerstone for St. Mary’s Ukrainian Orthodox Church on Delmore Avenue occurred on December 25, 1934. The parish was founded by a dedicated group of Ukrainian immigrants, including Catherine Dorosh, Paul Owsinik, Michael Polehonki, Nicholas Sawczak, Julia Sharyk, and Andrew Zahuta.

Over the decades, the community established a core set of traditional parish organizations, including a Parish Board, a Sisterhood and Brotherhood, a choir, and a dedicated Pierogi Group whose culinary efforts helped financially support the church.

The parish actively participates in the broader spiritual life of the Ukrainian Orthodox Church of the USA. It supports numerous domestic and global philanthropic efforts, including local soup kitchens and theological seminaries like the St. Sophia Ukrainian Orthodox Theological Seminary in nearby Somerset. The community celebrated its 85th parish anniversary in 2019 under the pastoral guidance of Rev. Vasyl Pasakas.

1935 FIRST PUBLIC LIBRARY (SEE installment 37)

1936 SOUTH PLAINFIELD FIRE DEPARTMENT’S JUNIOR FIREMEN
The South Plainfield Junior Firefighter Program was officially established in 1936 by the South Plainfield Volunteer Fire Department (SPVFD). Launched to give local teenagers the opportunity to experience the fire service firsthand, it stands as a cornerstone of the department's long-term recruitment and community engagement efforts. For 90 years, the junior firefighter program has continuously served as a critical pipeline for the department. Generations of local teenagers have used the program as a steppingstone to become full-fledged, adult volunteer firefighters in South Plainfield.

1936 CONDENSER CORPORATION OF AMERICA (Cornell-Dubilier Electronics)
In 1936, Cornell-Dubilier occupied the vacant 26-acre Spicer Manufacturing plant on Hamilton Boulevard. There, it produced electronic parts—especially capacitors—using large quantities of polychlorinated biphenyls (PCBs) and industrial solvents such as trichloroethylene. The facility closed in 1962, leaving a major environmental Superfund site.

During operations, hazardous substances and PCB-contaminated waste were dumped off-site or buried on the property, while other pollutants entered nearby streams. The releases contaminated groundwater, neighboring homes, and the Bound Brook watershed. Exposure to these substances can cause cancer and other serious health effects.

After investigations by the New Jersey Department of Environmental Protection, the U.S. Environmental Protection Agency added the property to the National Priorities List as a Superfund site in 1998. By 2008, the industrial buildings had been demolished. Later cleanup phases included extensive soil excavation, low-temperature thermal desorption, and groundwater remediation. Federal funding, settlements with responsible parties, and natural-resource damage recoveries totaling tens of millions of dollars continue to support ecological restoration and long-term monitoring at the site and along the Bound Brook floodplain.

1936 AMERICAN ROCKWOOL COMPANY
In 1936, American Rockwool purchased 23 acres along the Lehigh Valley Railroad tracks on New Market Avenue for an industrial plant. The facility made mineral and rock wool insulation by blowing air or steam through molten rock or steel-industry slag, forming fire-resistant fibers. Longtime residents recall yellow mud and airborne fibrous residue—known as “summer snow”—coating the surrounding area. United States Gypsum acquired the company and its nationwide facilities in 1959 and continued mineral wool and industrial production at the New Market Avenue plant for a time. Production was eventually phased out, leaving the site contaminated.

1938 PARK/PLAYGROUND
The Borough Council adopted a resolution in April 1938 to purchase approximately 11 acres of open space off Church Street and Kaine Avenue adjacent to Bound Brook for use as a park and playground. Owned by William Hamilton Reality Inc., a price was fixed at $1,250 plus any indebtedness owed to the borough. Funding to improve the property to be called Borough Park was expected from a W.P.A. grant.

Today we know it as Veteran’s Park. It is currently undergoing remediation, a major phase of the larger Cornell-Dubilier Electronics Superfund Site Cleanup. The EPA is actively removing soil and sediment contaminated with cancer-causing polychlorinated biphenyls (PCBs) from Bound Brook and its surrounding floodplain.

1938 POST OFFICE HOME DELIVERY (SEE installment 20)

1939 SOUTH PLAINFIELD POLISH NATIONAL HOME
South Plainfield's Polish National Home was incorporated in May 1939 as a cultural, social, and civic center for the local Polish-American community. Led by the late Mayor Thomas Eganey, the organization built a $12,000 home at 312 New Market Avenue, at Pitt Street, replacing the nearby Polish National Alliance headquarters at New Market Avenue and Hancock Street. Dedicated in February 1940, the building received a $70,000 addition and renovation in July 1964 as membership grew. For decades, its bar, pool tables, banquet hall, and kitchen hosted Polish bands and community celebrations. The building is now permanently closed as a social club and cultural venue and is slated for redevelopment.

The United States broke out of the Great Depression through a combination of President Franklin D. Roosevelt’s sweeping New Deal programs that stabilized the economy and the massive industrial mobilization triggered by World War II, which finally eliminated high unemployment.

SPHS Centennial Celebration Series:39/  USE IT UP, WEAR IT OUT, MAKE IT DO, OR DO WITHOUT               The 1929 Wall St...
09/25/2026

SPHS Centennial Celebration Series:
39/ USE IT UP, WEAR IT OUT, MAKE IT DO, OR DO WITHOUT

The 1929 Wall Street crash halted the newly incorporated Borough of South Plainfield’s progress and destabilized its fragile economy as the decade-long Great Depression began. Financial panics, bank failures, and plunging consumer spending shuttered businesses nationwide and caused mass unemployment.

Borough families felt the Depression in every part of daily life. With no federal unemployment insurance or Social Security yet established, displaced workers lacked a safety net, and shrinking local charities were soon overwhelmed. Backyard gardens, strict budgets, and inexpensive meals helped but could not fully sustain families. The era’s popular motto, “Use it up, wear it out, make it do, or do without,” captured how carefully families managed scarce resources. Despite the hardship, the Great Depression drew the South Plainfield community closer together.

“MOM-AND-POP” STORES
During the 1930s, independent mom-and-pop stores — many immigrant-owned -- and clustered in the business district between Front Street and Hamilton Boulevard were a lifeline for South Plainfield residents enduring the Great Depression. Amid widespread unemployment and scarce cash, butchers, grocers, and general stores often extended credit based on personal trust. Families could buy necessities on account and settle their tabs when government or labor paychecks arrived.

Businesses such as L. Randolph’s Butcher Shop, Sam Jordan’s Market, Anthony DeAndrea’s Food Center, and Meyer A. Pass’s Drug Store anchored local commerce. Before supercenters combined grocery and department stores under one roof, residents shopped at several specialized establishments: butchers cut meat to order; grocers measured staples such as flour, sugar, butter, and cooking oil and stocked canned goods and fresh produce; and druggists filled prescriptions and sold medicines and personal-care items. Customers could also order by telephone. A clerk gathered and bagged the items, added the charge to the customer’s tab, and arranged home delivery — often by a schoolboy using a wagon or sled.

This network of local businesses helped keep the borough self-sufficient. More than places of commerce, South Plainfield’s mom-and-pop stores strengthened the community through personal relationships, trust, and mutual support, becoming an essential part of its social fabric.

NEW DEAL PROGRAMS
Many household heads struggled to find work and support their families during the Great Depression. As the 1930s continued, a substantial share of South Plainfield residents depended on county and state emergency relief, day labor, or federal New Deal employment. One such initiative was the Civil Works Administration (C.W.A.), launched in November 1933 under President Franklin D. Roosevelt to quickly provide millions of manual-labor jobs during the winter of 1933–1934.

One of several federal projects undertaken in the borough in exchange for temporary financial assistance for the unemployed was the extension of Franklin Avenue which had ended in the woods a few hundred feet beyond the intersection with Grant Avenue. The Borough had wanted to connect Franklin with Clinton Avenue to the west but found the cost prohibitive. The federal government stepped in and covered the entire cost through the Civil Works Administration (C.W.A.), a New Deal program established under the Federal Emergency Relief Administration.

On December 19, 1933, a crew of 90 local men began clearing, cutting, and grading a route through the woods, built temporary timber bridges over two brooks, and added extensive fill to improve the roadway. The completed infrastructure connected the area between the Borough Park harness-racing track on the north side of the road and William Stockhoff’s truck farm on the south side to Clinton Avenue.

Nationwide, C.W.A. workers installed 12 million feet of sewer pipe and built or improved 255,000 miles of roads, 40,000 schools, 3,700 playgrounds, and nearly 1,000 airports. The short-lived program, which employed four million people at a monthly cost of $200 million, ended on March 31, 1934. In New Jersey, more than 84,000 people were enrolled in the Emergency Relief Administration.

The short-term program was succeeded in 1935 by the Works Progress Administration (W.P.A.), an agency that employed over 8.5 million people nationwide to build public infrastructure and support the arts during the Great Depression.

During the New Deal era, South Plainfield benefited from a mix of infrastructure, civic development, and public health projects funded by the W.P.A. and its sister agency, the Public Works Administration (P.W.A.). South Plainfield’s first public library benefited from federal funding (SEE article 37).

CHAMBER OF COMMERCE
Soon after South Plainfield was incorporated, it suffered two major economic blows: its largest employer, Spicer Manufacturing, moved to Dayton, Ohio, in 1928, and the stock market crashed the following year. Few anticipated that the economic crisis would last a decade.

As the Depression deepened, 18 men and three women met in the Grant School auditorium on January 27, 1931, to explore forming a Chamber of Commerce. They envisioned an organization that would promote industrial development, coordinate job placement, and work with municipal emergency committees and charities to raise money for food and fuel. Charles M. Steele became its first president, with William Thornton, Joseph Harlow, Oscar Mann, Meyer Pass, and William Kedian serving as officers.

During the mass unemployment of the 1930s, the Chamber connected residents with employers and sought factory jobs for local workers. It is credited with helping attract American Rock Wool and the Condenser Corporation of America—and its parent company, Cornell-Dubilier—in 1936. The Chamber also recruited two dress factories, two pocketbook factories, a women’s underwear factory, a hat factory, and a fur-coat manufacturer. Together, these businesses employed about 1,599 people, most of them women.

NATIONAL RECOVERY ADMINISTRATION (NRA)
President Franklin D. Roosevelt created the National Recovery Administration (NRA) IN 1933 as part of the New Deal. This government-sanctioned partnership asked businesses to follow common standards for prices, production quotas, and wages. Through a cooperative-sales model based on fixed prices and fair-trade rules, the NRA sought to stabilize markets, protect small businesses, and ensure minimum wages for workers.

Heavy manufacturing and primary commodities formed the core of the NRA. Fueled by a major patriotic publicity campaign, nearly every type of private, nonagricultural business in the United States enrolled.

The NRA extended beyond industry into commercial, financial, and white-collar sectors, including banking, media, publishing, wholesale, and retail. Storefronts nationwide displayed the NRA’s well-known Blue Eagle signs to avoid consumer boycotts.

South Plainfield retailers, supported by the Chamber of Commerce, took part in cooperative “sales.” Here, “sale” meant selling goods under a unified, noncompetitive agreement intended to curb cutthroat price reductions. Rather than compete, retailers worked together to establish a minimum price below which no business could sell its products.

Participating businesses displayed the NRA’s Blue Eagle emblem and the motto “We Do Our Part” in store windows and on packaging. Consumers were urged to patronize only these businesses. In October 1933, forty-one South Plainfield retailers – from the butchers the baker and the DeCarlo shoemakers -- joined a related event, as shown in the accompanying Courier-News advertisement listing participants.

The program was short-lived: in May 1935, the U.S. Supreme Court declared the NRA unconstitutional.

SOUTH PLAINFIELD ROTARY CLUB
The Rotary Club of South Plainfield was chartered on April 26, 1938. Its members represented local businesses, churches, civic organizations, and government. Rotary clubs typically lead local and international humanitarian projects, fund scholarships, advance health initiatives, and promote community economic development. The South Plainfield club later merged with the Plainfield club.

Next week: more about the 1930s.

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