Franco • Moragrega's nontraditional location, with the surprise factor of the unexpected, is the main idea that our fine art gallery offers to the community of San Diego. F•M aims to create an emotion of excitement for our visitors and art collectors to be amused by the interior of our space, which has been carefully renovated into a white box with a fine art selection on display. The concept of a
fine art gallery in an industrial space has been around cities such as New York and Los Angeles for a long time, but F•M is part of the new San Diego’s art scene. The founders of F•M intentionally selected the 9th district of art and culture in San Diego, between Barrio Logan and Sherman Heights, to develop their business due to their heritage and passion for art and design. Art represents not only culture and aesthetics, but also an investment for our future generations to perceive the journey of society through time. Due to the accelerated technological advances that we experience in this era, a rupture has emerged on what the unique experience of acquiring fine art used to be. Our goal is to rekindle the relationship between art and the consumer by creating not only a keen eye for quality art collections, but also an incomparable network through a wave of affordable luxury and legacy for those to come.
