EAT YOUR ETHIC

EAT YOUR ETHIC Wallplay & Our Name is Farm Present EAT YOUR ETHIC, a WhatILiveBy Installation that celebrates The Art Of (Ethical) Eating.

Our Name Is Farm has brought What I Live By's "Eat Your Ethic" to life at Wallplay’s ever changing (blank) concept counter & exhibition space. The Langer inspired installation playfully challenges patrons to reflect on the ethics of their daily food consumption by consciously guiding them through their decision making process and cultivating supply chain awareness. Participants are guided through

a series of questions designed to spark an enlightened concern for transparency in food sourcing and production. Langer says, "If we are what we eat, why not use food as a way to know better what we are? This installation is a chance to pause and sense into the way we make decisions; the way we treat our bodies, our wallets, our earth, and ultimately each other. Our decisions, like our beings, change, but our truth is constant. Our choices matter, what we choose affects our bodies, the way we feel, not to mention the earth and others. Eating, like being, is an art that can be, if not mastered, at least made conscious (and in that more alive, dynamic and fun)". The culmination of the interactive exhibit will lead participants to the Our Name Is Farm[stand]— a concept pop-up coffee counter by the co-founders of creative production company Our Name Is Farm, which specializes in story telling be it digital media or event production in support of local farmers, artisanal producers and advocates of sustainable food systems.

03/30/2015

Today and tomorrow are the last chances for you to come and see the installation. We are open for our regular hours 9am-6pm. Hope to see you soon!

We've been serving all month long here at using our Assam Tea sourced from In Pursuit of Tea. We're very happy Tasti...
03/30/2015

We've been serving all month long here at using our Assam Tea sourced from In Pursuit of Tea. We're very happy Tasting Table is finally bringing attention to this wonderful drink, especially on the ! OUR NAME IS FARM

Unless you've spent quality time in the Pacific Northwest, you may not be familiar with London Fog (the drink, not the raincoat).

Come by 118 orchard for a free product tasting by NYshuk- The Art of Couscous delicious, authentic Harissa, tanzeya and ...
03/25/2015

Come by 118 orchard for a free product tasting by NYshuk- The Art of Couscous delicious, authentic Harissa, tanzeya and spice oils to ward away the rain!

03/24/2015

EAT YOUR ETHIC will open up late today because of a milk emergency! is very important to us, and we can't open without it :) We are on our way to pick up some amazingly delicious, fresh milk from Ronnybrook Farm Dairy at Chelsea Market. See you soon!

This dog was hella confused at being indoors, on grass, surrounded by chickens. Follow OUR NAME IS FARM & WILBy on Insta...
03/21/2015

This dog was hella confused at being indoors, on grass, surrounded by chickens. Follow OUR NAME IS FARM & WILBy on Instagram for more fun shots of the EAT YOUR ETHIC installation http://instagram.com/p/0f1pbSj9VQ/

“Dog meets (fake) chicken. Dog is confused. ”

We are thrilled to host Whole Foods Market NYC at our pop-up, this Sunday 3/22 from 12-4pm for a FREE Brownie Giveaway t...
03/20/2015

We are thrilled to host Whole Foods Market NYC at our pop-up, this Sunday 3/22 from 12-4pm for a FREE Brownie Giveaway to celebrate 10 Years at their Union Square location! Join us at the installation by WILBy at WALLPLAY [blank] 118 Orchard Street for delicious brownies provided by Greyston Bakery and to learn more about transparency in food sourcing & production

We are very excited to announce an additional collaboration with In Pursuit of Tea- On Monday, March 30th please join us...
03/19/2015

We are very excited to announce an additional collaboration with In Pursuit of Tea- On Monday, March 30th please join us for a traditional Matcha Green Tea Ceremony and Modern Kaiseki Menu Pairing. Please visit https://eatyourethic.eventbrite.com for more details and to purchase tickets. We will have two seatings (5:30-7pm and 7:30-9pm). Looking forward to seeing you there!! OUR NAME IS FARM WILBy WALLPLAY

03/18/2015

Hey All, closing the installation early today at 4:15. Stay warm and come see us tomorrow at our regular hours from 9-6!

Happy St. Patrick's! Visit EAT YOUR ETHIC today for a FREE Matcha Green Tea Tasting sponsored by In Pursuit of Tea today...
03/17/2015

Happy St. Patrick's! Visit EAT YOUR ETHIC today for a FREE Matcha Green Tea Tasting sponsored by In Pursuit of Tea today only!! 3-5pm at WALLPLAY 118 Orchard Street

Happy St. Patrick's Day! Whether or not you're Irish, stop by EAT YOUR ETHIC today for a FREE Matcha Green Tea Tasting sponsored by In Pursuit of Tea! 3-5pm at WALLPLAY 118 Orchard St. See you soon!!

Drink responsibly before your night begins at the Green Tea Tasting, hosted by OUR NAME IS FARM & In Pursuit of T...
03/14/2015

Drink responsibly before your night begins at the Green Tea Tasting, hosted by OUR NAME IS FARM & In Pursuit of Tea

03/13/2015

Yay, Syrup! OUR NAME IS FARM seriously can't get enough of Roxbury Mountain Maple's syrup at our Eat Your Ethic installation.

We are proud that our Brooklyn Roasting Company cups are recyclable and environmentally friendly. These plantable cups f...
03/12/2015

We are proud that our Brooklyn Roasting Company cups are recyclable and environmentally friendly. These plantable cups from Reduce Reuse Grow take sustainability to a whole other level. Thanks OUR NAME IS FARM

Finished your coffee? Great. Now grow a strand of wildflowers with the cup.

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