WHAT WE MAKE
Focusing on interstitial spaces, from elevators to parking garages, subway tunnels to escalators, LIFTnewyork’s design team creates customized elevator cabs that transform shaftways into kinetic canvases, and rich graphic treatments that turn transitional zones into engaging 3D brand extensions. Through hand-painted murals, digital projections and sculptural installations, we complet
e the transformation of these often overlooked locations into fully immersive experiences. TELLING YOUR STORY
Combining industrial design interventions with provocative visuals, LIFTnewyork provides innovative communication channels that reinvent once static spaces as expressive environments. We work closely with our clients to translate their core values and marketing objectives into agile graphic identity systems and easy to execute programming. SCOTT VANDERVOORT, PRINCIPAL
Scott VanderVoort is an artist, designer and educator whose work focuses on expanding the expressive potential of industrial design. LIFTnewyork embodies this guiding philosophy, using subtle yet revelatory tactics to engage viewers in a larger dialog about our sense of space, motion and meaning. He has held senior design director positions with several renowned firms including Hixon Design Consultants, where he worked with marquee clients such as Mercedes-Benz and Coca Cola, and Rockwell Group, where he directed projects in environmental branding and strategic retail planning and design. An Adjunct Professor in Pratt Institute’s Industrial Design Department, Scott has lectured internationally, directing workshops in 3D abstraction and the applications of his design theories. FUTUREFLAIR, BRAND STRATEGY AND DEVELOPMENT
Founded by Laetitia Wolff, futureflair specializes in design strategy and cultural engineering, building relationships between visionary organizations and designers boosting innovation and expanding audiences. Futureflair partners with firms like LIFTnewyork to identify essential brand identity elements and translates these values into clear, compelling and integrated design and communication strategies and original programming.
