07/02/2024
Today is Giuseppe Scapinelli’s birthday!
Giuseppe Scapinelli was born in 1891 in Modena, Italy, who, in the 1940’s sought a brighter future in opportunity-rich Brazil, specifically in the city of São Paulo.
Working as an architect for Francesco Matarazzo, one of the most important figures in São Paulo’s elite at the time, it didn’t take long for him to find a favorable environment to create his works. Count Matarazzo, as Francesco was known, was a kind of safe haven for talented Italians who left Italy in search of success and wealth in Brazil; For this reason, he was responsible for opening the doors to the future destined for Giuseppe.
From the opportunity to meet and work for some of the most traditional families in São Paulo, in 1950 Giuseppe opened an office and, by using a modern and complete language in the decoration of internal environments, became official as a decorating architect alongside a great team of Italian carpenters. He grew to become a successful furniture maker and retailer in 1950s in São Paulo with his furniture factory, Fábrica de Móveis Giesse, and his carpet factory, Fábrica de Tapetes Santa Helena.
In the renowned “Casa e Jardim” magazine, where he had his own column, he was described as a “classic who remembers to be modern or, if you prefer, a modern[ist] who does not forget to be classic.”
Pictured above: GS2 Dining Chair by Giuseppe Scapinelli, reedited by Etel.
� Eliseu Cavalcante