09/01/2026
Today, September 1, marks the birthday of Edgar Stern Jr., oldest son of Longue Vue founders Edith and Edgar. Like his father, Edgar Stern Jr. (1922 - 2008) focused his adult years on business, and in 1948, after serving in the Army during WWII, he and Edgar Sr. started WDSU-TV from a preexisting radio station. This was the first commercial television station in Louisiana and the Gulf Coast region and would set a precedent—at the time groundbreaking, now a norm—of broadcasting coverage of events as they occurred.
Edgar Jr. would also go on to develop the Royal Orleans Hotel, the Royal Sonesta, and the Oakwood Shopping Mall, the first air-conditioned shopping center in the Gulf Coast region. He served as a campaign vice chairman for the United Community Funds and Councils of America, as chairman of the Aspen Music Festival & School, and on the boards of the Harvard Graduate School of Education, Tulane University, and the University of Chicago.
Learn more about the Stern family legacy at Stern Legacy Week this October. Head to longuevue.com/legacy-week for details and tickets.
Photos: Edgar Stern Jr. in late 1960s; Edgar Stern Jr. at his office on Royal Street; Edgar Stern Jr. in 1927