10/08/2026
Alec Soth on the set of PRIMETIME, now playing in theaters nationwide.
For director Lance Oppenheim, Soth’s Niagara was a key visual touchstone for the film. Made in 200, the same year PRIMETIME takes place, the book’s honeymoon motels, wedding chapels, heart-shaped tubs, and couples chasing a manufactured fantasy of romance became a reference point for the film’s own world of constructed realities.
“I wanted to borrow that tenderness,” Oppenheim says. “Soth showed me you can find something new in a manufactured world without either buying into it or tearing it down.”
Photographs from Niagara in the next slides.
Alec Soth
Alec Soth, The Voyageur, 2004
Alec Soth, Wedding Dress, 2005
Alec Soth, Would you come home?, 2005
Alec Soth, Nicholas, 2005
Alec Soth, Best Western, 2005
