08/08/2026
We can't wait until we have the Herbal Grape in our concessions!
Dear Friends,
The emails, phone calls, messages, and conversations surrounding the Herbal Grape Dr. Enuf have been more encouraging than we could have imagined. Thank you for taking the time to share your excitement, your memories, and your thoughts with us. It reminds us that Dr. Enuf has never simply been a soft drink—it has always been part of the fabric of our Appalachian community.
For several years now, there hasn't been a flavor requested more often than grape. Nearly everywhere we went, someone would ask, "When will you all do another grape drink?" Those requests never fell on deaf ears. In many ways, bringing grape to life also feels like coming home. Long before Dr. Enuf became our flagship product, the very first beverage bottled by Tri-City Beverage in 1947 was TIP Grape. Many of you also remember our Grape TC's drinks from the 1980s and 1990s. So, while this may be a new product under the Dr. Enuf label, grape has always been part of our family's story.
The Original Dr. Enuf in its iconic green glass bottle is the heart of who we are. Every bottle carries with it generations of memories, family traditions, and East Tennessee pride. Nothing we create is meant to compete with that legacy. Instead, our hope is simply to offer another flavor like our Cherry, as a complement and nod to the Original.
While a few cases of the Grape have made their way to market. On Monday, it will be on our trucks to start delivering and be much more readily available to those who wish to try it. We have
many terrific partners, one of which is Food City. They will be offering single-serve this coming week and will also have it available shortly after in their classic Dr. Enuf four-pack offerings.
At the end of the day, your feedback is what matters most to us. Every email, every phone call, every conversation in a grocery store aisle, and every shared memory reminds us that we don't
simply make beverages—we have the privilege of caring for a tradition that belongs to all of us.
From everyone at Tri-City Beverage, thank you for believing in us, for encouraging us, and for continuing to support our little hometown drink.
With sincere gratitude,
Chuck Gordon, CEO
Tri-City Beverage Corporation
Proudly serving Appalachia since 1947