06/08/2026
At the beginning of this year, I made the decision to make a slight pivot in my business.
When I first started Addison's Catering, one of my biggest goals was to build a cheesecake brand that could stand in friendly competition with places like Junior's and The Cheesecake Factory. As the years went on and the vision for my business expanded, I found myself pursuing so many different opportunities that I slowly lost focus on keeping the main thing the main thing.
So when I entered 2026, I decided it was time to get back to my cheesecakes.
I've been making cheesecakes consistently for over 10 years. At this point, the process is almost muscle memory. But somewhere along the way, I realized I hadn't created a new cheesecake flavor in nearly two years.
I knew that if I wanted to reconnect with that part of my business and continue challenging myself creatively, I needed to go back to how it all started. That's how the Flavor of the Month was born.
Six months later, that simple decision has produced results I couldn't have imagined.
I've increased my cheesecake sales.
I've pitched my cheesecakes to two restaurants.
My cheesecakes made their way to Cincinnati, Ohio.
And last, but certainly not least, I won an award for them.
This post isn't just about cheesecake.
It's for anyone chasing a goal, especially all the graduates preparing to begin a new chapter.
Your journey won't always go according to plan. You'll encounter detours, obstacles, disappointments, and opportunities you never saw coming.
But no matter what you face along the road to your goals, never forget why you got on the road in the first place.
Stay focused.
Pivot when necessary.
Keep learning.
Keep growing.
And whatever you do, don't stop moving.
Because even small steps forward are still steps forward.
I'm almost nine years into this journey, and one thing I know for sure is this:
I'm going to keep on keeping on.
What's something you've had to refocus on lately?
