07/26/2026
Some Greenfield Theater History
The first picture in this series is a photograph of a movie theater in Greenfield around 1910. This is a "real photo post card (RPPC)." It is taken from the back of the room. It shows a stage with a painted back drop. An upright piano can be seen down in front. The seats appear to be elevated in the back allowing all the patrons to have a better view with theater seating.
The back of the post card (picture #2) was addressed to Fritz Bidgood with a note saying, "August 31, 1910 Guess you know the place. B"
The "B" in this note is Bess Bidgood, Fritz Bidgood's sister who was a teacher.
Both siblings grew up in Greenfield, and it is known that Fritz was involved in the theater business in town around this time. Fritz was also described as a great artist, so he may have even painted the scene on the back drop. So if Fritz should "know this place" as it says on the card. It must be one of the movie theaters where he was a co-owner in the business.
The question is... which one?
"Is this the "What's Next Theater" or the "Why Not Theater?"
The What's Next Theater opened in the "Gooding Block" in 1907. It was operated by William White, Von Glasscock and Fred "Fritz" Bidgood according to a 1907 Hancock Democrat newspaper article (image 6).
Now with a little newspaper sleuthing, we know that the What's Next Theater owners leased the "south half of the Gooding Block" in 1907.
Pictures 3 and 4 in this series are of the Gooding Block, which used to hold the Gooding Tavern. That building was built in 1823, and it was expanded down south State St by 1825. It was one of Greenfield's earliest structures.
Picture 5 is of the Sanborn Fire map from 1906 (one year prior to the opening of the theater) which shows that a millinery shop and a drug store were in the south half of the Gooding Block at that time. I believe the What's Next Theater occupied the drug store space, which is the furthest south.
Per the Hancock Democrat, the new Why Not Theater would be opened by the same group of men in 1908, and would occupy the space immediately north (the millenry space) of the What's Next. So the theaters were side by side.
Both of these theaters were multiuse facilities. They had a stage for vaudeville acts, speakers and a variety of musicians as well as a screen for movies. If you look at the article about the opening of the What's Next, it describes that the seats were elevated in the back as shown in the original photo.
Of course at this time, the movies all would have been silent movies, which is why a piano would also be present in the image. A pianist would play a stock set of tunes to provide "sound" for the movies. The talking would be conveyed through "dialogue cards" (printed words which conveyed what was said in each scene).
Now here is another interesting clue: According to the Hancock Democrat, the What's Next Theater would close by July 1909. The Hancock Democrat article says all of the fixtures from the What's Next were transferred to the Why Not Theater next door.
The Why Not would continue to serve as a theater under that name and in that location until a new $50,000 structure was built on south East Street (now American Legion Place) by the Why Not Realty Company. The Why Not Theater opened in the new location in 1919, and it featured a balcony for film viewing.
Later the Why Not Theater would be taken over by the operators of the Riley Theater (a competitor in town) and renamed the Riley Theater in the early 1930s (see last photo). The Riley Theater brought talking pictures to the facility and completely remodeled the theater in 1931.However, the Why Not Realty Company continued to own the building.
Now, Fritz Bidgood is believed to be the protectionist in the 9th image in this series. It would have been probably taken in the old Why Not location in the Gooding Block. This post card was dated 1909 and postmarked from Greenfield. It was addressed to Elizabeth Bidgood aka Bess, who was in Boulder, CO at the time. Fritz Bidgood was mentioned as the operator of the "electrical machine" when the What's Next opened in 1907 (image 8). So the protectionist is very likely Fritz.
In that same article about the opening of the What's Next, it was reported that William White played the piano and Von Glascock sang. Later there is an ad (image 7) that Earl K. Smith, noted Greenfield composer was playing music at the What's Next.
Now, according to Fred "Fritz" Bidgood's obituary (the 10th image in the series), he would leave Greenfield to move to California about the time of WW I. However from the original post card, his sister Bess was writing to him in Indianapolis in 1910. So while he wasn't out west yet, he had already left town.
If the original image in this series was taken in 1910, the What's Next would have been closed. So then we can conclude that this is *probably* a picture of The Why Not.
The new Why Not Theater location aka The Riley Theater, located at 60 American Legion Place, still exists today. It would be operated as a theater until 1953, and then was sold to the Goble Printing Company in 1960.
Do any of you have any old Greenfield Theater memorabilia or photos?
Brigette Cook Jones
Hancock County Historian