09/01/2026
Began as an idea to promote the then isolated coastal community, the first Rhododendron Festival was a huge success. And still is 118 years later!
Did you know that the original event has a tie to Eugene? Joaquin Miller, the "Poet of the Sierras," grew up near Eugene, attended Columbia College, and lived in the area off and on through his life.
Photo GN11130: First Rhododendron Festival at Florence, Oregon, in 1908. The photograph shows the coronation by Joaquin Miller, "poet of the Sierras," of the first Queen of the festival and her court. From left to right, participants were Dr. George P. Edwards (mayor of Florence), princesses Ella Wilson and Hazel Weatherson, Leah Tanner, Queen Laura Johnson, Joaquin Miller and princesses Ethel Munroe, Flossie Chapman and Dena Schreuder."