08/28/2026
While searching for artifacts for our America250 exhibits, we came across a Spiro Agnew watch donated by Sr. Carolyn Miguel. Julie Bethman, a museum technician here, researched the piece and uncovered a fascinating story.
After serving two years as governor of Maryland, Spiro Agnew became Richard Nixon’s vice president—and a frequent target of satire. Critics caricatured his flamboyant rhetoric, public missteps, slicked-back pompadour and sharp features, turning him into what many saw as a cartoonish public figure. That image helped inspire a popular joke on college campuses:
“What kind of a watch would Mickey Mouse wear?”
“A Spiro Agnew watch!”
At a time when character watches were a major fashion trend, the punchline suggested that if Mickey Mouse wore a wristwatch, it would feature someone even more cartoonish than himself. What began as campus banter soon became a multi-thousand-dollar business, a celebrity fad, and a high-profile legal dispute.
From Joke to Enterprise
During Christmas break in 1969, a college student shared the joke with his parents, Dr. Hale Dougherty and his wife, Patricia. Recognizing the humor and commercial potential, the Doughertys decided to bring the concept to life. They hired an art student to design a watch face featuring the Vice President and commissioned a Swiss manufacturer to produce an initial run of 2,000 timepieces. The family personally assembled the watches, placed a modest advertisement in the LA Free Press, and listed them for $14.95 each. Playing on their surname, they dubbed their venture The Dirty Time Company. Sales skyrocketed almost overnight after Ethel Kennedy was photographed wearing the novelty watch. The watch was featured in magazines with Elizabeth Taylor and John Lennon ordering watches.
Original vs. Knockoff
As demand grew, unauthorized knockoffs soon flooded the market. Our museum’s artifact is unfortunately a knockoff. I’ve included photos of both the original Dirty Time Company watch, which lists its name on the face with gloved hands, and our knock-off artifact for comparison.
The Legal Settlement and Agnew’s Fall
At first, Vice President Agnew took the gag in stride, calling the timepiece “both attractive and clever.” As the venture grew into a larger commercial enterprise, however, he filed a lawsuit alleging a violation of his right to privacy. The case was eventually settled, with the Doughertys agreeing to donate sales proceeds to charity.
Agnew’s political career came to an abrupt end in 1973—not due to the novelty watches or the unfolding Watergate scandal, but under separate federal charges in Maryland. Accused of bribery and tax evasion, he was allowed to plead no contest to failing to report $29,500 of income from 1967 with the stipulation that he resign as Vice President.
Although the watch falls outside the museum’s Idaho County collection scope and was not included in our America250 exhibit, we greatly enjoyed learning its story.