07/16/2014
How I became an Art Deco Enthusiast by Wally Gunn:
My wife, Rose and I went to Miami for our honeymoon, in August of 1986. I had never been to Florida or any tropical climate place before. We had dessert with our friend, Larry on the porch of The Carlyle Hotel, 1250 Ocean Drive, next door was The Cardozo at 1300 Ocean Drive, across from Miami Beach. I was blown away with the Streamline Modern buildings, beaches, palm trees, etc. It was like I caught a bug! I was hooked and became obsessed with Streamline Deco!
Every two years after, we visited The South Beach (SOBE) Historical District of Miami Beach. It was like heaven on earth to me. All these white and pastel buildings grouped together, on Ocean Drive and Collins Avenue near Miami's famous beach, looked like wedding cakes with a modern flair! The clean lines, rounded corners, port hole windows with permanent eye brow sun shades over them, were a sight to see! I joined the MDPL that year.
Rosie bought my first book on the subject, "Tropical Deco: The Architecture and Design of Old Miami Beach" by Laura Cerwinske and photographer, David Kaminsky (Rizzoli) and I purchased many more, thereafter. I took as many photos as I could, on each trip.
In 1986, the Art Deco District was just starting to become re-vitalized. A few of the small hotels had been rehabbed and back in business. I have many photos of buildings before and after. It became "The American Riviera" for some and big money was coming in. Celebrities, like Gloria Estefan (The Cardozo, on 1300 Ocean Drive - This hotel was featured in the 1962, Frank Sinatra Movie: "A Hole In The Head") and Madonna (The Delano, on 1685 Collins Ave.) were buying hotels to rehab!
The post Miami Vice area, in the district, kicked the market up and millions were now being spent to make it cool! The Miami Preservation League was formed after the district was declared historic, in 1979, to stop "get rich quick" investors from tearing down these wonderful buildings, to build cheap, generic, high rises, that would block out the ocean and all it's glory. Miami was already full of them, up and down the coast of Route A1A.
Pioneers of preservation, like Barbara Capitman the founder of MDPL and designer, Leonard Horowitz, were putting a stop to the uncaring, destruction and leading the way to rehab these charming and fun looking buildings!
Originally, the buildings of the 30's and 40's were mostly white with some trim, but Leonard Horowitz added the pastel palette and made them even more fun to see! Thank You!!! It is too bad our Cleveland Preservation Society has not done the same here. Our Society tends to help preserve pre-twentieth century structures for the most part. We have lost many Deco buildings and gained some horrible replacements. Later, you will see some of our lost treasures.
I didn't know it at the time, during my college years, I was drawn to certain modern styles. I later found out the style was called Art Deco or Streamline Moderne. I bought things because of the way they looked. Later again, I found other like minded collectors that were into Art Deco and Mid-Century Modern.