06/16/2026
On this day, June 16, 1979, Chicago television history was made when Son of Svengoolie debuted on WFLD-TV Channel 32, introducing Rich Koz to audiences in a role that would become one of the most beloved and enduring characters in local television history.
The origins of Svengoolie date back to September 18, 1970, when Jerry G. Bishop launched Screaming Yellow Theater on WFLD. The show's title was inspired by the popular snack Screaming Yellow Zonkers, and its unique blend of classic horror films, comedy, and audience interaction quickly developed a loyal following. Among its biggest fans was a young Rich Koz, who regularly submitted comedy sketches to the program and eventually joined the show as a writer.
When Screaming Yellow Theater ended in 1973 following a change in station ownership, few could have predicted that the character would return. But after Field Communications reacquired WFLD in 1978, Bishop and Koz began discussions about bringing Svengoolie back to television. The result was Son of Svengoolie, which premiered on June 16, 1979, with Koz assuming the title role. The program quickly became a Chicago favorite and was syndicated to other Field-owned stations in Philadelphia, Boston, Detroit, and San Francisco.
For nearly five decades, Rich Koz has entertained generations of viewers with classic horror and science fiction films, classic jokes, parody songs, unforgettable characters, and plenty of rubber chickens. On December 31, 1994 Neal Sabin, executive vice president of locally based Weigel Broadcasting, brought the show to independent station WCIU. Since April 2011, Svengoolie has delighted audiences nationwide on MeTV, transforming a beloved Chicago television institution into a national treasure and celebrating 15 years of coast-to-coast success.
Between 1979 and 1986, Son of Svengoolie won three Chicago Emmys at station WFLD. For its 25th anniversary in 2004, Rich Koz was presented with the Silver Circle Award by the Chicago/Midwest Chapter of the Academy of Television Arts & Sciences for "outstanding contributions to Chicago television." Svengoolie is also a consistent winner of the "Best Horror Host" award from the Rondo Hatton Classic Horror Awards.
Behind the camera are Jim Roche, Executive Producer of 'Svengoolie' and Director Chris Faulkner.
Today, visitors to the Museum of Broadcast Communications can experience the legacy of Svengoolie firsthand. Explore the final resting place of Sven’s original on-air coffin and set used from the 1970s through 2013, Doug Graves' original organ, Zallman T. Tombstone, rare artifacts, and, of course, plenty of rubber chickens.
For tickets and more, visit MUSEUM.TV!