National A&P Historical Museum and Research Center

National A&P Historical Museum and Research Center Look for a grand reopening announcement in time for the Summer 2019 tourism season.

The National A&P Historical Museum and Research Center will be closed until further notice while we move the museum to new, larger quarters in Boulder Junction. The National A&P Historical Museum and Research Center is dedicated to preserving the rich cultural and business legacy of the Great Atlantic and Pacific Tea Company (A&P). Much of today's modern food products and food retailing industry w

as pioneered by A&P, including many industry firsts including the A&P Economy Store one-stop grocery shopping contest, private label brands, the first branded generics and the manufacturer-distributor-retailer vertically-integrated model. And while it didn't invent the concept, A&P's sheer size and wide scope did much to popularize the 1930's Depression-era supermarket concept on a national scale.

August 1978 A&P press conference with corporate marketing department Vice President Mike Rourke.
02/17/2019

August 1978 A&P press conference with corporate marketing department Vice President Mike Rourke.

09/29/2018

The National A&P Historical Museum and Research Center will be closed from now through May 2019 as we begin the process of moving the museum collection and archives to new, larger quarters in Boulder Junction. We plan on reopening in June 2019 for the summer tourism season. See you next year! Our apologies for any inconvenience. In the interim time we still welcome you inquiries via phone or email and will endeavor to answer as soon as we are able.

Oversized lithographed A&P advertising trade card "Grandmother's Pet," circa late 1880s. From the 1880s into the 1890s, ...
04/23/2018

Oversized lithographed A&P advertising trade card "Grandmother's Pet," circa late 1880s. From the 1880s into the 1890s, collectible Victorian-era trade cards were popular customer loyalty-building giveaway "premiums" for purchases valued at a certain amount of A&P-branded goods, including spices, extracts, baking power and the Great Atlantic and Pacific Tea Company's "celebrated teas & coffees." Other A&P premiums from the 1880s to 1910s were of a more elaborate nature, including cookware, china, silverware, tablecloths and small home furnishings.

Well-worn and much used A&P Bonus Savings Club customer loyalty discount card, circa early-to-mid 1990s.
04/23/2018

Well-worn and much used A&P Bonus Savings Club customer loyalty discount card, circa early-to-mid 1990s.

Real Photo Postcard (RPPC) of an A&P delivery wagon in Flint, Michigan, circa 1916.
04/23/2018

Real Photo Postcard (RPPC) of an A&P delivery wagon in Flint, Michigan, circa 1916.

From the Museum Archives: Grandmother's Bread trade card, 1910s-1920s
04/12/2018

From the Museum Archives: Grandmother's Bread trade card, 1910s-1920s

Between the late 1950’s and the mid 1970’s, A&P went through three logo iterations on this basic label design, including...
12/22/2017

Between the late 1950’s and the mid 1970’s, A&P went through three logo iterations on this basic label design, including this streamlined, simplified version of A&P’s traditional medallion used in the early to mid 1970’s (left). With the late 1975 introduction of A&P’s “sunrise” logo by global creative consultancy Lippincott & Margulies, A&P packaging would undergo a much needed and long overdue graphic design overhaul beginning in 1976 (right).

Among the foods associated with the Christmas holiday is egg nog. Quart-size A&P Egg Nog can, circa 1974-75. The back of...
12/22/2017

Among the foods associated with the Christmas holiday is egg nog. Quart-size A&P Egg Nog can, circa 1974-75. The back of the can includes recipes for Egg Nog Pancakes, Egg Nog French Toast and Party Time Egg Nog, all incorporating A&P Egg Nog, billed as “A Treat For All Seasons.”

Happy Holidays from the National A&P Historical Museum and Research Center. A&P Ann Page four-pound box of assorted fine...
12/22/2017

Happy Holidays from the National A&P Historical Museum and Research Center. A&P Ann Page four-pound box of assorted fine holiday assortment candies, circa late 1960’s to early 1970’s after A&P’s longtime Warwick chocolates and candies label was retired.

Jeff Anderson (left), the Waupaca-based regional tourism specialist for the Wisconsin Department of Tourism, visited the...
12/13/2017

Jeff Anderson (left), the Waupaca-based regional tourism specialist for the Wisconsin Department of Tourism, visited the National A&P Historical Museum today for a special guided tour with museum founder-curator Eric Johnson. The museum, open Fridays from 10-3 year-round, is open at other times by special appointment. Give us a call!

Address

5837 Oswego-Fishtrap Lake Road
Boulder Junction, WI
54512

Telephone

(715) 892-2967

Website

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