08/26/2026
Now available at the Bayer Center Store: rare, original 1976 copies of the Great Ideas of Western Man hardcover book—complete in their original publisher’s cardboard boxes.
The images in this post feature three iconic plates designed by Herbert Bayer himself, illustrating quotations selected by philosopher Mortimer Adler. The full volume captures the groundbreaking 25-year Container Corporation of America advertising campaign that revolutionized corporate branding by prioritizing art, philosophy, and democratic values over products.
Art-directed by Bayer, this clothbound publication features 195 full-color plates from the historic series. Only 6 total copies are available for $650 each, each preserved in its original shipping box. Stop by the Bayer Center Store to secure yours!