08/29/2026
A recent donation had us looking into barbershops that were located in downtown Antigo. We came across a barbershop owned by George Schoenfeldt who worked in the barber business for over 50 years, and we feel that the donated item came from his shop. George Schoenfeldt was born August 17,1896 in Antigo and attended Antigo public schools. At the age of 12 he began his barbering career at the William Davis barbershop as a shoe shine boy and all around keeper from 1908-1911. Then from 1911-1914 he was employed at the Frank Vandervest barbershop. In 1915, he worked at the Hugh McFadden barbershop. In 1916, he became employed by Frank Michealson whose barbershop was in the south side of the I.O.O.F. building (independent Order of Odd fellows lodge No.31) at 5th Avenue and Clermont Street, The barber shop was located at 533 Clermont Street, this building later became known as the Vosmek Drug Store. George Schoenfeldt purchased the barbershop from Frank Michealson on March 1st, 1920 it became the George Schoenfeldt barbershop for 41 years. George married Fantassa Hungerford of Antigo in 1914, and had four children. George retired in July 1961 and Harry Reif brought the barbershop and George assisted Mr. Reif on a part time basis. George Schoenfeldt passed away in 1970.
Now on to the donated item we received, a person who worked at Vosmek Drugstore in the soda fountain area in the store. One day he was helping clean out the basement and he saw a barber pole and he asked if he could have it, afraid that it was going to be thrown away. He was told to take it and he stored it in his mother’s storage building up until it was donated to us.
The barber pole is a Koken Model 149 with illuminated leaded glass, cast iron and porcelain-enameled frame with texture red & white stained glass panels in a signature spiral design. The barber pole was manufactured in the 1920’s by the Koken Companies of St. Louis. Since George Schoenfeldt had his barbershop fron 1920-1961 we think that this pole was located on the south part of the Vosmek building. The barber pole is in good condition with just two little cracks in the stain glass. Once the barber pole is cleaned up, it will be located in our barbershop display area that is located in the basement of the society, which also features another barber pole, shaving mugs and a barber chair.