14/10/2024
The very first LEGO set wasn’t even called LEGO! In 1949, the company launched a product called 'Automatic Binding Bricks'—a predecessor to the modern LEGO bricks we love today.
These early bricks weren’t quite as versatile or durable as today’s designs, but they were revolutionary in kickstarting the building toy industry. It wasn’t until 1958 that the iconic interlocking system we use today was patented, forever changing the world of play.
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