16/05/2020
Plans for a new subdivision at New Brighton presented a corner section and the tram line (apparently), around October 1899 ,at the time that Mrs E Calvert's 31 acre property that bordered Racecourse and New Brighton road, near the Bower Hotel, was being sold off for between £10-£15 a piece.
The land was covered with dense gorse and broom so the land agent conducted an experiment and employed 10 unemployed men (out of 150 who responded to his advertisement for workers) and spent 3 months clearing it and sowing grass. He achieved a handsome profit which well covered the outlay, and set the scene for using the unemployed to turn 'cheap land into valuable land' - and land agents to make handsome profits!
The unemployment Difficulty, Timaru Herald, Volume LXII, Issue 3060, 19 September 1899, Page 4.
Images taken from building allotments plan of subdivision of land situate in New Brighton district, the property of Mrs. E. Calvert, Alexander Turnbull Library, Cartographic MapColl 834.4492gbbd 1899 4394