Applemuseum

On April 1 - on Apples 50th Birthday — the 2.000 sqm Museum opened in Utrecht, the Netherlands. Step into a world where 50 years of Apple comes to life.

Experience iconic moments and rare pieces in a space built to inspire. Plan your visit now!

03/09/2026

The Apple Museum is looking for marketing volunteers!

Whether you love social media, writing, making videos, or simply have lots of creative ideas, we could use your help!

📱 Create content for our social media channels
✍️ Write stories, blogs and newsletters
🎥 Film and edit videos
💡 Come up with new ideas to share Apple’s history and our collection

We’re looking for people who are based in the Netherlands, with speaking Dutch being a plus.
Interested in joining our team? Get in touch via [email protected]!

01/09/2026

Yesterday marked Tim Cook’s final day as CEO of Apple. After 15 years, Cook has handed over the reigns to John Ternus.

Cook joined Apple in 1998 and became CEO in August 2011, succeeding Steve Jobs. Under his leadership, Apple introduced new product catagories, including Apple Watch, AirPods and Apple Vision Pro, made the historic transition from Intel processors to Apple Silicon in the Mac, and built services such as Apple Music, Apple Pay and Apple TV into major parts of the Apple ecosystem. During this time, Apple grew from a company valued at around $350 billion to around $4 trillion by 2025.

In his farewell message to Apple employees, Cook reflected on the culture behind the company and credited its people for what Apple achieved during his tenure. He also expressed his confidence in John Ternus, describing him as someone who deeply understands what it takes to build products that can change te world.

Cook isn’t leaving Apple completely. From today, he takes on a new role as Executive Chairman.

29/08/2026

When Apple launched the iconic iPod silhouette campaign in 2003, it broke away from the typical approach of highlighting product specifications and technical feature. The advertisements featured brightly coloured backgrounds and black silhouettes of people dancing with the instantly recognisable white iPod and earphones. Steve Jobs was hesitant about the campaign at first, worrying that it wouldn’t be clear what the product did. Copywriter James Vincent suggested to add the tagline “1,000 songs in your pocket” and Jobs decided to go with it. The campaign quickly became one of the most recognisable advertising campaigns ever.

At the Apple Museum, you can create your own silhouette iPod commercial. In our interactive iPod room, visitors are able to dance in front of a camera and afterwards watch themselves be transformed into the unmistakable black silhouette, complete with the signature white earbuds and an iPod appearing in your hand.

Have you already tried it out?

25/08/2026

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗔𝗽𝗽𝗹𝗲 𝗠𝘂𝘀𝗲𝘂𝗺 𝗮𝘁 𝗜𝗕𝗖𝟮𝟬𝟮𝟲!

In the early 2000s, Apple was a regular presence at IBC - International Broadcasting Convention, demonstrating how products such as Final Cut Pro, Shake, DVD Studio Pro and QuickTime were changing professional video production. Many people working in media today will remember these products and the impact they had on their work.

The Apple Museum Foundation will be at IBC2026 and invites visitors to look back on that period. Our small presentation in Hall 14 brings together a series of recognisable moments in Apple’s history. From the rise of desktop video to today’s pocket-sized production tools and the emergence of spatial computing. For many visitors, seeing these products again will bring back memories of the computers, software and ideas that accompanied them throughout their careers.

IBC ranks among the largest international trade shows held annually in the Netherlands and is regarded as one of the world’s most important meeting places for the media, entertainment and technology industries. With around 45,000 attendees from more than 170 countries, IBC also offers us a unique opportunity to introduce the Apple Museum to an international audience. Many of those visitors will have their own memories and stories connected to Apple products. We hope that moment of recognition will encourage them to discover the much broader history presented at our museum in Utrecht.

𝗩𝗶𝘀𝗶𝘁 𝘂𝘀 𝗳𝗿𝗼𝗺 𝟭𝟭 𝘁𝗼 𝟭𝟰 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗧𝗲𝗰𝗵 𝗛𝗮𝗹𝗹 𝟭𝟰, 𝘀𝘁𝗮𝗻𝗱 𝟭𝟰.𝗕𝟮𝟮!
Our 22 m² stand can offer only a small glimpse of the complete Apple Museum, which extends across more than 2,000 m². But it follows one simple theme: from desktop to pocket – and beyond the screen.

A free IBC2026 Visitor Pass provides access to the entire show floor and can be obtained via https://reg.ibc.org/?code=EXFL5D2LKJ&sign=ea093a411f7133e2f682e5c545585796c30a16f09eb19ec3e3d200bde931b9ae&utm_source=mp_apple_museum&utm_medium=media_partner&utm_campaign=ibc_2026&utm_content=free_pass

03/08/2026

Did you know Apple once launched its own fashion collection?

In 1986, Apple released The Apple Collection, featuring a wide range of items: from polo shirts and windbreakers to baseball caps, sunglasses and even umbrellas. True to the era, most of the designs embraced bold colors inspired by Apple’s iconic rainbow logo.

The collection wasn’t created to become a fashion brand. It reflected Apple’s growing culture and identity beyond computers. But the collection was short-lived, and quietly disappeared after a few years. Since then, the merchandise has become highly collectible, with original pieces sought after by Apple enthousiasts around the world.

Have you ever seen a piece of The Apple Collection?

#1986

20/07/2026

When the iPhone was unveiled in 2007, it changed the way we communicate, create, and connect. Its multi-touch interface and all-screen design set a new standard for smartphones and influenced nearly every device that followed. The arrival of the App Store opened the door for developers worldwide, creating an app ecosystem that transformed how we interact with technology.

Visit the Apple Museum to experience the iPhone and discover the story behind one of the most influential products ever created.
Get your tickets at applemuseum.nl

15/07/2026

The Place Where It All Began

At the Apple Museum, we believe it's important to immerse you in Apple's story. What was the world like at the time? What did that era feel like?

That's why we take you back to 1976, where you step into Steve Jobs' garage, the place he often referred to as "the place where it all began." In Steve Jobs by Walter Isaacson, it becomes clear that the garage mainly served as storage and a logistics space. Yet it was here that a friendship between two men grew, and an idea was born that would go on to leave a lasting impact on the world.

We invite you to step inside, to experience the atmosphere and even smell the place where Apple's story began in 1976.

#1976

09/07/2026

When Apple launched the Apple Watch in 2015, it wasn’t just introducing a new product. It was introducing a new category. And with that came a challenge: convincing consumers that a smartwatch could also be a luxury accessory.

That’s where Hermès came in. The collaboration between Apple and Hermès combined Apple’s technology with Hermès’ expertise in leather craftsmanship. Together, they created an Apple Watch that featured exclusive Hermès watch fases, handcrafted leather bands, and the unmistakable attention to detail associated with the French luxury house.

The partnership between Apple and Hermès was more than just aesthetics. It demonstrated how two different brands, with very different histories, could create something neither could have achieved alone. With the collaboration, Apple gained credibility in the luxury market, positioning the Apple Watch as a fashion statement rather than just another piece of technology. Hermès extended its craftsmanship into the digital era without compromising its heritage. And consumers received a product that blended innovation, craftsmanship, and timeless design.

More than a decade later, the collaboration remains a strong example of successful co-branding, showing how thoughtful collaboration can elevate both innovation and craftsmanship without either brand losing its identity.

07/07/2026

Every Apple product you see at our museum has a story to tell. From iconic designs to groundbreaking innovations, our collection showcases products that changed the way we work, create, and connect. But these products aren’t meant to just be admired. They’re meant to be experienced. Explore interactive displays, get hands-on with Apple history, and discover for yourself how these innovations shaped the world we live in today.

Come experience it for yourself. Book your visit now!

25/06/2026

On this day in 2010, Apple introduced the iPhone 4, one of the most successful product launches ever—but also one that didn’t go entirely according to plan.

The black iPhone 4 launched as scheduled, but the white version proved much more difficult to manufacture than expected. Apple postponed its release, then postponed it again, and again. In the end, the white model wasn’t introduced until nearly a year later, in late April 2011. The reason? Technical challenges with the white casing that no one had anticipated. It’s a reminder that even at Apple, the smallest details can sometimes create the biggest challenges.

Which version do you prefer: the black or the white? And what was your favorite iPhone?

Adres

Proostwetering 5d
Utrecht
3543AB

Website

http://www.applemuseum.nl/

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