Applemuseum

Routebeschrijving Website Contact opnemen met het museum

Applemuseum On April 1 - on Apples 50th Birthday — the 2.000 sqm Museum opened in Utrecht, the Netherlands. Step into a world where 50 years of Apple comes to life.

Experience iconic moments and rare pieces in a space built to inspire. Plan your visit now!

Apple Silicon didn't start with the M1. Its story goes back much further, to the 90s. In 1990, Apple was a co-founder of...
16/10/2026

Apple Silicon didn't start with the M1. Its story goes back much further, to the 90s.

In 1990, Apple was a co-founder of ARM Ltd, together with Acorn Computers and VLSI Technology. Acorn had developed the ARM architecture. VLSI could manufacture the chips, and Apple was looking for an efficient processor for what would become the Newton. The early Newton MessagePads used the ARM610 processor. But progress on the processor side was limited, and as Newton OS and its hardware improved, the platform needed more speed.

That led to StrongARM, developed by Digital Equipment Corporation (DEC) and ARM, with Apple’s Newton team closely involved. DEC brought the expertise from its Alpha processors: fast RISC chips from the workstation and server world. Apple brought years of experience with Newton and knew exactly where the ARM610 fell short: it needed much more speed without losing ARM’s low power consumption. Thanks to StrongARM, the Newton MessagePad 2000 and 2100 suddenly approached the processing power of Apple’s PowerBooks of the time, but in a handheld running on AA batteries.

After Newton was discontinued in 1998, StrongARM continued outside Apple and was eventually acquired by Intel, where its technology evolved and found its way into devices such as the Compaq iPAQ, one of the most important Pocket PCs of its era. Newton itself may not have been a commercial success, but its influence reached far beyond the product and continued into PDAs, smartphones, iPhone, iPad, Mac and ultimately Apple Silicon.

Apple Silicon didn't start with the M1. Its story goes back much further, to the 90s. In 1990, Apple was a co-founder of...
15/10/2026

Apple Silicon didn't start with the M1. Its story goes back much further, to the 90s.

In 1990, Apple was a co-founder of ARM Ltd, together with Acorn Computers and VLSI Technology. Acorn had developed the ARM architecture. VLSI could manufacture the chips, and Apple was looking for an efficient processor for what would become the Newton. The early Newton MessagePads used the ARM610 processor. But progress on the processor side was limited, and as Newton OS and its hardware improved, the platform needed more speed.

That led to StrongARM, developed by Digital Equipment Corporation (DEC) and ARM, with Apple’s Newton team closely involved. DEC brought the expertise from its Alpha processors: fast RISC chips from the workstation and server world. Apple brought years of experience with Newton and knew exactly where the ARM610 fell short: it needed much more speed without losing ARM’s low power consumption. Thanks to StrongARM, the Newton MessagePad 2000 and 2100 suddenly approached the processing power of Apple’s PowerBooks of the time, but in a handheld running on AA batteries.

After Newton was discontinued in 1998, StrongARM continued outside Apple and was eventually acquired by Intel, where its technology evolved and found its way into devices such as the Compaq iPAQ, one of the most important Pocket PCs of its era. Newton itself may not have been a commercial success, but its influence reached far beyond the product and continued into PDAs, smartphones, iPhone, iPad, Mac and ultimately Apple Silicon.

Remember when getting photos from your iPhone onto your computer meant connecting a cable and syncing everything through...
12/10/2026

Remember when getting photos from your iPhone onto your computer meant connecting a cable and syncing everything through iTunes?

15 years ago, on October 12, 2011, Apple officially launched iCloud, changing the way we keep our devices in sync. Photos, music, contacts, and other data could be stored online and made available across your devices, automatically and wirelessly. No more connecting your iPhone to your computer every time you wanted to transfer or update your content.

But iCloud wasn't Apple's first attempt at cloud services. Its predecessor, MobileMe, had struggled with technical issues, unreliable syncing, and email outages after its 2008 launch. The service also required a paid subscription. Even Steve Jobs famously admitted that MobileMe hadn't been Apple's finest moment.

With iCloud, Apple took a new approach. Instead of relying on manual syncing, it made keeping your devices up to date simpler, more seamless, and wireless. Today, automatic photo syncing, cloud storage, and device backups feel like second nature. But looking back, this was a massive step towards a more connected, cable-free experience.

Do you remember MobileMe? Or have you only known iCloud?

By 1999, Apple was approaching an important milestone: the sale of its one millionth iMac. Introduced only a year earlie...
08/10/2026

By 1999, Apple was approaching an important milestone: the sale of its one millionth iMac. Introduced only a year earlier, the iMac G3 was the first major new product launched after Steve Jobs returned to Apple and had quickly become an important symbol of the company’s revival.

Jobs wanted to celebrate the millionth sale in an unusual way. Inspired by W***y Wonka & the Chocolate Factory, he proposed hiding a golden certificate inside the box of one randomly selected iMac. The person who found it would receive a refund for their iMac and be flown to Apple’s campus in Cupertino together with their family. There, they would be given a tour of the company.

Jobs reportedly wanted to take the idea even one step further. He planned to personally welcome the winner dressed in a top hat and tails, like W***y Wonka himself. Apple’s creative team even produced a prototype of the golden certificate.

There was only one problem: under the California law, the giveaway would be considered a sweepstake That meant Apple had to provide a way for people to participate without requiring the purchase of an iMac. The certificate could then not be hidden inside a randomly selected iMac box anymore as Jobs had imagined. A public drawing would have been required instead.

With the original concept no longer possible, Jobs abandoned the plan and the millionth iMac was ultimately sold without the planned golden certificate. But the story offers a glimpse behind the scenes and shows how much significance Jobs attached to the success of the iMac.

15 years ago today, on October 5, 2011, Steve Jobs passed away.That day, we lost one of the most influential figures in ...
05/10/2026

15 years ago today, on October 5, 2011, Steve Jobs passed away.

That day, we lost one of the most influential figures in the history of personal technology. Jobs’ story with Apple had already spanned more than three decades. From founding Apple in 1976 and building the Apple I with Steve Wozniak, to introducing the Macintosh in 1984, and later returning to Apple in 1997 and unveiling products such as the iMac, iPod, iPhone and iPad.

Jobs had a remarkable ability to see technology not simply as a collection of specifications, but as something people would live with. He pushed for computers to be approachable, for technology and design to belong together, and for even the smallest details to matter. When he passed away, Apple had grown from a company in a garage into one of the most influential technology companies in the world. The products created during his years at Apple helped reshape personal computing, music, mobile phones and the way we interact with technology. Fifteen years later, his influence can still be found throughout Apple.

Today, we remember Steve Jobs.
1955-2011.

Hidden in the early Macintosh is one of the more unusual characters in Apple history: Clarus the Dogcow.The Dogcow began...
01/10/2026

Hidden in the early Macintosh is one of the more unusual characters in Apple history: Clarus the Dogcow.

The Dogcow began as a tiny bitmap created by legendary Macintosh designer Susan Kare, who was responsible for many of the icons and typefaces that gave the original Mac its personality. The creature appeared as a character in the Cairo font and looked somewhat like a dog.

Its real claim to fame came when the image was used in Apple’s Page Setup dialog. The little animal showed users the orientation of the page and changed position depending on their printing settings. Apple’s employees eventually decided that it wasn’t actually a dog at all. It was a Dogcow. The character became an inside joke at Apple and particularly as a mascot within Apple’s Developer Technical Support team. It was given the name Clarus, along with its own distinctive ‘Moof’ sound, a blend of “moo” and “woof”.

What started as a tiny piece of pixel art eventually developed an entire mythology. Apple documentation included references to Dogcows, their habits and even the correct way to reproduce their “Moof” sound. For a while, Clarus could be found on badges, T-shirts and other items within Apple’s developer culture. Clarus may have started as just a few black pixels, but the Dogcow became a small piece of Macintosh history.

The first iMac weighed around 16 kg (35 pounds). It wasn’t designed to be portable. Yet one its most noticeable features...
24/09/2026

The first iMac weighed around 16 kg (35 pounds). It wasn’t designed to be portable. Yet one its most noticeable features was a large, reinforced handle built into the back of the computer. So why put a handle on something that wasn’t really meant to be carried?

For Jony Ive, the answer had less to do with transportation and more to do with making technology feel approachable. When the iMac was being developed in 1997, Apple’s research showed that many people still felt nervous or intimidated around computers. Ive believed that something as familiar as a handle could change the way people instinctively interacted with the machine: “Seeing a handle, you know that you're given permission to move it. You understand something about its physicality." The idea initially faced resistance within Apple. It meant additional engineering, manufacturing complexity and higher costs. But Steve Jobs immediately understood and supported Ive’s reasoning.”

After the iMac was released, Ive visited a computer store and watched customers gathering around one of the machines. “I remember watching somebody absentmindedly, without thought, holding the handle while talking to somebody else. And there was just almost a physical affection.”

The handle is an easily overlooked detail on the iMac G3, but it reflects a much bigger part of Apple’s design philosophy at the time. Good design wasn’t only about how a computer looked or worked, but also about how people felt when they encountered it.

Steve Jobs believed the people behind the Macintosh weren’t just engineers, they were artists. And artists sign their wo...
17/09/2026

Steve Jobs believed the people behind the Macintosh weren’t just engineers, they were artists. And artists sign their work.

When the design for the Macintosh was locked in, Jobs called the Macintosh team together for a small ceremony, where he had each team member sign their name on a piece of paper. Just as painters sign a canvas, the people behind the Macintosh could leave their mark on the product. In total, 47 signatures were later engraved inside the case of each Macintosh.

Ironically, most customers would never see the signatures, because a special tool was required to open the case. But for the Macintosh team, it symbolized pride, craftsmanship, and a shared belief that technology could be a form of art. It's hidden details like this that reminds us how much passion went into creating one of Apple's most iconic products.

Did you know about the signatures inside the Macintosh?

Explore 50 years of Apple technology at IBC 2026! To make your visit to IBC even more worthwhile, the Apple Museum will ...
11/09/2026

Explore 50 years of Apple technology at IBC 2026!

To make your visit to IBC even more worthwhile, the Apple Museum will be additionally open from 11 to 13 September, from 19:00 to 22:00.

Located in Utrecht, just a short trip from IBC, the museum offers a chance to discover 50 years of Apple technology and see our collection brought back to life.

We hope to see you there!

Apple just wrapped up its September Keynote, the first led by new CEO John Ternus! This year’s event brought one of the ...
10/09/2026

Apple just wrapped up its September Keynote, the first led by new CEO John Ternus! This year’s event brought one of the biggest changes to the iPhone since its introduction in 2007: the first foldable iPhone.

The iPhone Duo opens to reveal a 7.6-inch display, while a 5.4-inch screen on the outside allows it to be used as a more traditional iPhone when folded. Apple has adapted iOS specifically for the new form factor, including multitasking with two apps side by side and an interface that changes depending on how the device is folded or positioned. Besides the iPhone Duo, Apple also introduced the iPhone 18 Pro and iPhone 18 Pro Max, the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5.

From the original iPhone in 2007 to the iPhone Duo in 2026, the way we interact with iPhones keeps evolving. Now the foldable iPhone just needs to find its place in the Apple Museum collection too!

Adres

Proostwetering 5d
Utrecht
3543AB

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer Applemuseum nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

Contact Opnemen Met Het Museum

Stuur een bericht naar Applemuseum:

Snelkoppelingen

Delen

Categorie