PALAZZO VECCHIO, FIRENZE.
CAPODANNO 2025
PALAZZO VECCHIO, FIRENZE.
CAPODANNO 2025
STEFANO FAKE & THE FAKE FACTORY
“IMMERSIVE MIRROR ROOM” (2001-today)
Stefano Fake (born 7th October 1971 – not dead yet), is an Italian artist and video designer, who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main authors of Immersive Art Installations, which aims to immerse the viewer inside the work of art itself. In 2001 he founded THE FAKE FACTORY, an art studio that becomes an international reference point of IMMERSIVE ART EXPERIENCES, participating in the realisation of multi-disciplinary art projects: immersive art exhibitions, video-mapping projections, architectural light installations, video production, video sets for theatre, fashion shows, visual environments for museums, galleries and cultural events, production of multi-sensory experiences, video installations, video art works. STEFANO FAKE Immersive Art exhibitions have been attended by millions of visitors around the world.
THE IMMERSIVE MIRROR ROOM is an immersive “physital” art installation, a term used to define art experiences that integrate the physical and digital worlds. Through the use of immersion, interaction and manipulation of physical and virtual space, Stefano Fake (THE FAKE FACTORY) creates environments that allow the public to experience alternative realities: immersive installations satisfy the viewer’s intrinsic desire to escape physical reality alone and become part of the artistic experience itself. A work of art that recreates and amplifies the sensation of vision and infinite space through the use of video projections and transparent and reflective materials. As the visitor moves at will in the space, the projections surround him on all sides, confusing the boundaries of the walls with those of the ceiling and floor. The inner world amplifies outwards. A vital flow of ever-changing images envelops the viewer. In this way Fake leads visitors to perceive
STEFANO FAKE & THE FAKE FACTORY
“IMMERSIVE MIRROR ROOM” (2001-today)
Stefano Fake (born 7th October 1971 – not dead yet), is an Italian artist and video designer, who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main authors of Immersive Art Installations, which aims to immerse the viewer inside the work of art itself. In 2001 he founded THE FAKE FACTORY, an art studio that becomes an international reference point of IMMERSIVE ART EXPERIENCES, participating in the realisation of multi-disciplinary art projects: immersive art exhibitions, video-mapping projections, architectural light installations, video production, video sets for theatre, fashion shows, visual environments for museums, galleries and cultural events, production of multi-sensory experiences, video installations, video art works. STEFANO FAKE Immersive Art exhibitions have been attended by millions of visitors around the world.
THE IMMERSIVE MIRROR ROOM is an immersive “physital” art installation, a term used to define art experiences that integrate the physical and digital worlds. Through the use of immersion, interaction and manipulation of physical and virtual space, Stefano Fake (THE FAKE FACTORY) creates environments that allow the public to experience alternative realities: immersive installations satisfy the viewer’s intrinsic desire to escape physical reality alone and become part of the artistic experience itself. A work of art that recreates and amplifies the sensation of vision and infinite space through the use of video projections and transparent and reflective materials. As the visitor moves at will in the space, the projections surround him on all sides, confusing the boundaries of the walls with those of the ceiling and floor. The inner world amplifies outwards. A vital flow of ever-changing images envelops the viewer. In this way Fake leads visitors to perceive
STEFANO FAKE & THE FAKE FACTORY “IMMERSIVE MIRROR ROOM”
Stefano Fake (born 7th October 1971 – not dead yet), is an Italian artist and video designer, who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main authors of Immersive Art Installations, which aims to immerse the viewer inside the work of art itself. In 2001 he founded THE FAKE FACTORYy, an art studio that becomes an international reference point of IMMERSIVE ART EXPERIENCES, participating in the realisation of multi-disciplinary art projects: immersive art exhibitions, video-mapping projections, architectural light installations, video production, video sets for theatre, fashion shows, visual environments for museums, galleries and cultural events, production of multi-sensory experiences, video installations, video art works. STEFANO FAKE Immersive Art exhibitions have been attended by millions of visitors around the world.
THE IMMERSIVE MIRROR ROOM is an immersive “physital” art installation, a term used to define art experiences that integrate the physical and digital worlds. Through the use of immersion, interaction and manipulation of physical and virtual space, Stefano Fake (THE FAKE FACTORY) creates environments that allow the public to experience alternative realities: immersive installations satisfy the viewer’s intrinsic desire to escape physical reality alone and become part of the artistic experience itself. A work of art that recreates and amplifies the sensation of vision and infinite space through the use of video projections and transparent and reflective materials. As the visitor moves at will in the space, the projections surround him on all sides, confusing the boundaries of the walls with those of the ceiling and floor. The inner world amplifies outwards. A vital flow of ever-changing images envelops the viewer. In this way Fake leads visitors to perceive themselves a
STEFANO FAKE & THE FAKE FACTORY
Stefano Fake (born 7th October 1971 – not dead yet), is an Italian artist and video designer, who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main authors of Immersive Art Installations, which aims to immerse the viewer inside the work of art itself. Graduated in Political Science in Milan, he studied film making and digital videoproduction in Madrid, New York, Los Angeles. From 1997 to 2007 he was in charge of developing the virtual sets of the avant-garde Krypton Theater Company of Florence. In 2001 he founded THE FAKE FACTORYy, an art studio that becomes an international reference point of IMMERSIVE ART EXPERIENCES, participating in the realisation of multi-disciplinary art projects: immersive art exhibitions, video-mapping projections, architectural light installations, video production, video sets for theatre, fashion shows, visual environments for museums, galleries and cultural events, production of multi-sensory experiences, video installations, video art works. STEFANO FAKE Immersive Art exhibitions have been attended by millions of visitors around the world.
THE IMMERSIVE MIRROR ROOM is an immersive “physital” art installation, a term used to define art experiences that integrate the physical and digital worlds. Through the use of immersion, interaction and manipulation of physical and virtual space, Stefano Fake (THE FAKE FACTORY) creates environments that allow the public to experience alternative realities: immersive installations satisfy the viewer’s intrinsic desire to escape physical reality alone and become part of the artistic experience itself. A work of art that recreates and amplifies the sensation of vision and infinite space through the use of video projections and transparent and reflective materials. As the visitor moves at will in the space, the projections surround him on all sides, confu
STEFANO FAKE & THE FAKE FACTORY
Stefano Fake (born 7th October 1971 – not dead yet), is an Italian artist and video designer, who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main authors of Immersive Art Installations, which aims to immerse the viewer inside the work of art itself. Graduated in Political Science in Milan, he studied film making and digital videoproduction in Madrid, New York, Los Angeles. From 1997 to 2007 he was in charge of developing the virtual sets of the avant-garde Krypton Theater Company of Florence. In 2001 he founded THE FAKE FACTORYy, an art studio that becomes an international reference point of IMMERSIVE ART EXPERIENCES, participating in the realisation of multi-disciplinary art projects: immersive art exhibitions, video-mapping projections, architectural light installations, video production, video sets for theatre, fashion shows, visual environments for museums, galleries and cultural events, production of multi-sensory experiences, video installations, video art works. STEFANO FAKE Immersive Art exhibitions have been attended by millions of visitors around the world.
THE IMMERSIVE MIRROR ROOM is an immersive “physital” art installation, a term used to define art experiences that integrate the physical and digital worlds. Through the use of immersion, interaction and manipulation of physical and virtual space, Stefano Fake (THE FAKE FACTORY) creates environments that allow the public to experience alternative realities: immersive installations satisfy the viewer’s intrinsic desire to escape physical reality alone and become part of the artistic experience itself. A work of art that recreates and amplifies the sensation of vision and infinite space through the use of video projections and transparent and reflective materials. As the visitor moves at will in the space, the projections surround him on all sides, confu
STEFANO FAKE & THE FAKE FACTORY
Stefano Fake (born 7th October 1971 – not dead yet), is an Italian artist and video designer, who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main authors of Immersive Art Installations, which aims to immerse the viewer inside the work of art itself. Graduated in Political Science in Milan, he studied film making and digital videoproduction in Madrid, New York, Los Angeles. From 1997 to 2007 he was in charge of developing the virtual sets of the avant-garde Krypton Theater Company of Florence. In 2001 he founded THE FAKE FACTORYy, an art studio that becomes an international reference point of IMMERSIVE ART EXPERIENCES, participating in the realisation of multi-disciplinary art projects: immersive art exhibitions, video-mapping projections, architectural light installations, video production, video sets for theatre, fashion shows, visual environments for museums, galleries and cultural events, production of multi-sensory experiences, video installations, video art works. STEFANO FAKE Immersive Art exhibitions have been attended by millions of visitors around the world.
THE IMMERSIVE MIRROR ROOM is an immersive “physital” art installation, a term used to define art experiences that integrate the physical and digital worlds. Through the use of immersion, interaction and manipulation of physical and virtual space, Stefano Fake (THE FAKE FACTORY) creates environments that allow the public to experience alternative realities: immersive installations satisfy the viewer’s intrinsic desire to escape physical reality alone and become part of the artistic experience itself. A work of art that recreates and amplifies the sensation of vision and infinite space through the use of video projections and transparent and reflective materials. As the visitor moves at will in the space, the projections surround him on all sides, confu
STEFANO FAKE & THE FAKE FACTORY
Stefano Fake (born 7th October 1971 – not dead yet), is an Italian artist and video designer, who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main authors of Immersive Art Installations, which aims to immerse the viewer inside the work of art itself. Graduated in Political Science in Milan, he studied film making and digital videoproduction in Madrid, New York, Los Angeles. From 1997 to 2007 he was in charge of developing the virtual sets of the avant-garde Krypton Theater Company of Florence. In 2001 he founded THE FAKE FACTORYy, an art studio that becomes an international reference point of IMMERSIVE ART EXPERIENCES, participating in the realisation of multi-disciplinary art projects: immersive art exhibitions, video-mapping projections, architectural light installations, video production, video sets for theatre, fashion shows, visual environments for museums, galleries and cultural events, production of multi-sensory experiences, video installations, video art works. STEFANO FAKE Immersive Art exhibitions have been attended by millions of visitors around the world.
THE IMMERSIVE MIRROR ROOM is an immersive “physital” art installation, a term used to define art experiences that integrate the physical and digital worlds. Through the use of immersion, interaction and manipulation of physical and virtual space, Stefano Fake (THE FAKE FACTORY) creates environments that allow the public to experience alternative realities: immersive installations satisfy the viewer’s intrinsic desire to escape physical reality alone and become part of the artistic experience itself. A work of art that recreates and amplifies the sensation of vision and infinite space through the use of video projections and transparent and reflective materials. As the visitor moves at will in the space, the projections surround him on all sides, confu
CALLE MAYOR 86 MADRID - ENTRADA GRATUITA
DISFRUTA DEL ARTE INMERSIVO EN EL ISTITUTO ITALIANO DE CULTURA DE MADRID.
UNA EXPERIENCIA INMERSIVA REALIZADA POR STEFANO FAKE, EL ARTISTA ITALIANO PIONERO DE ESTA FORMA DE ARTE DIGITAL, CON UNA SELECCION DE OBRAS REALIZADAS ENTRE 2001 Y 2024.
La entrada es gratuita y te permite visitar también la exposición «85 ANNI CON ARTE» para descubrir la extraordinaria colección de obras del Instituto Italiano en Madrid.
Un viaje fascinante que combina pasado y presente, y que revela cómo la tradición puede dialogar maravillosamente con el arte contemporáneo.
¡Sumérgete en el arte!
STEFANO FAKE & THE FAKE FACTORY
@immersiveartexperience
@immersive_art_experiences
@thefakefactory.art
🗓 Hasta el 19/10
🕒 De martes a sábado, de 12h00 a 20h00
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VIVE EL ARTE DE UNA FORMA ATRACTIVA E INNOVADORA!
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a 20k lumen projector is not always necessary to decorate a building with video projections....
STEFANO FAKE & THE FAKE FACTORY “IMMERSIVE MIRROR ROOM” – immersive art experience�TANK MUSEUM SHANGHAI 2023
THE IMMERSIVE MIRROR ROOM is an immersive “physital” art installation, a term used to define art experiences that integrate the physical and digital worlds. Through the use of immersion, interaction and manipulation of physical and virtual space, Stefano Fake (THE FAKE FACTORY) creates environments that allow the public to experience alternative realities: immersive installations satisfy the viewer’s intrinsic desire to escape physical reality alone and become part of the artistic experience itself. A work of art that recreates and amplifies the sensation of vision and infinite space through the use of video projections and transparent and reflective materials. As the visitor moves at will in the space, the projections surround him on all sides, confusing the boundaries of the walls with those of the ceiling and floor. The inner world amplifies outwards. A vital flow of ever-changing images envelops the viewer. In this way Fake leads visitors to perceive themselves and their bodies as tools that contribute to creating and living the aesthetic experience.
STEFANO FAKE is an Italian visual artist (born october 7, 1971 - not dead yet), who creates Immersive Art Experiences using video-projections, lights, reflective materials, large paintings and murals, mixed media sculptures, surround sound effects and environmental installations.In 2001 Stefano Fake founded THE FAKE FACTORY, an award-winning videoart studio based in Italy,that represent a benchmark for contemporary IMMERSIVE ART installations and DIGITAL VIDEO ART productions.Stefano Fake’s visual work has been exhibited worldwide in the most prestigeous Museums and Art Galleries.He is considered a Great Masters and one of the most influential artist of IMMERSIVE ART installations.
Since 2001, The Fake Factory has explored the computer’s potential to create both virtual and physical ar