16/10/2026
Is a box of cornflakes worth conserving?
In 2016 a work by Haim Steinbach, an artist who explores consumer culture, was featured in an Israel Museum exhibition. Recent examination of the cereal boxes included in the work revealed stains, abrasions, creases, and tears in the cardboard. Even though they’re easily replaceable mass-produced items, after consulting with the artist we decided to preserve the spirit of the work – which collapses the hierarchy between ancient ceramics and modern consumer goods – and treat the cereal boxes as unique paper-based objects.
Our conservators reinforced the cereal boxes with conservation-grade paper and adhesives, and removed the stains, and the result is now on view in our live conservation lab: Behind the Scenes.
Steinbach places readymade objects such as cereal boxes alongside archaeological finds on shelf-like structures, tapping into the human impulse to collect, classify, and display. Juxtaposing food containers from antiquity and from the present day – new vs. old, local vs. global, industrial vs. handmade – his work raises questions about the value and meaning of objects.
Haim Steinbach, stay with friends 2, 1986. Two Formica-covered plywood shelves, Kellogg’s and Telma cereal boxes, Iron and Bronze Age ceramic jugs. Purchase, American Friends of the Israel Museum