13/05/2026
Clifford Coffin was 47 years old and a temporary brigadier general commanding the 25th Infantry Brigade in when he won the Victoria Cross.
He led by example when his brigade was shattered attempting to cross marshy ground at Westhoek in Belgium on July 31, 1917.
The VC citation read: 'When his command had been held up in attack owing to heavy machine-gun and rifle fire from front and right flank, and was establishing itself in a forward shell-hole line, he went forward and made an inspection of his front posts.
'Though under the heaviest fire from both machine-guns and rifles, and in full view of the enemy, he showed an utter disregard of personal danger, walking quietly from shell-hole to shell-hole, giving advice and cheering his men by his presence.
'His very gallant conduct had the greatest effect on all ranks, and it was largely owing to his personal courage and example that the shell-hole line was held in spite of the very heaviest fire.
'Throughout the day his calm courage and example exercised the greatest influence over all with whom he came into contact, and it is generally agreed that Brigadier-General Coffin's splendid example saved the situation, and had it not been for his action the line would certainly have been driven back.'
Major-General Clifford Coffin, VC, CB, DSO & Bar
February 10, 1870 – February 4, 1959
Always remembered