17/06/2026
Tamagotchi, loosely translating to “egg watch” in Japanese, became one of the biggest toy crazes of the late 1990s.
This pocket-sized digital pet demanded constant attention from the moment it hatched. Players fed, trained and cleaned up after their virtual companions, often responding to on-screen alerts at all hours of the day (and night).
Between 1996 and spring 1998, nearly 40 million Tamagotchis were sold worldwide, cementing their place as a global pop culture phenomenon.
Did you have a Tamagotchi? 🥚
Visit Young V&A Play Gallery, the Arcade, Case 1, to see the Tamagotchi on display.