07/10/2026
Do you know the story behind the UK's first Black-owned multi-million pound business? 💈✨
In 1965, Len D**e and Dudley Dryden set up a small shop in Tottenham, north London, selling imported records and hair products to serve the growing Caribbean community. Joined a few years later by Tony Wade, they expanded into creating their own range, becoming the first company in Europe to manufacture Black hair products.
Even after reaching a million-pound turnover, they faced racism and bank rejections, including being denied a £5,000 overdraft for being deemed "high risk". Yet they overcame discrimination and American competition to become the industry leader.
In 1983, inspired by a trip to a Black hair show in Atlanta, sales and marketing manager Rudi Page helped launch the Afro Hair and Beauty Expo (later HairEx). The show brought together British hairdressers, beauticians, fashion designers, and musicians, creating a platform that made Black creativity and business visible like never before.
D**e & Dryden was sold to an American competitor in the 1990s, but paved the way for generations of Black-owned D**e & Dryden paved the way for generations of Black-owned hair and beauty businesses across the UK.
D**e & Dryden features in our Taking Care of Business exhibition. Explore the digital exhibition: https://takingcareofbusiness.migrationmuseum.org/
🗣️ Which Black-owned businesses inspire you this Black History Month? Tag them below! 👇
📸 ©️Courtesy Rudi Page Archive