SWAY EDIT.

Call Directions Website

SWAY EDIT. Japan Concept Store in Shoreditch
東ロンドンにある日本のセレクトショップ Sway Edit launched its London base in the Old Street creative quarter in October 2016.

With an established location in the vibrant Marais district of Paris, the Gallery aims to introduce Japanese influences and craftsmanship to European audiences. Sway Gallery includes a concept store that offers carefully curated premium items made in Japan to add an extra touch to everyday modern life.

SWAY is joining our neighbourhood market!Second Life Markets Grab a matcha and enjoy Second Life Markets with us. 🍵
We c...
04/09/2026

SWAY is joining our neighbourhood market!
Second Life Markets

Grab a matcha and enjoy Second Life Markets with us. 🍵

We can’t wait to see you there!

SWAY is joining our neighbourhood market!Second Life Markets Grab a matcha and enjoy Second Life Markets with us. 🍵
We c...
04/09/2026

SWAY is joining our neighbourhood market!
Second Life Markets

Grab a matcha and enjoy Second Life Markets with us. 🍵

We can’t wait to see you there!

Tomorrow at Peckham Carboot 🧡💛🤍Enjoy the BARGAINS with MATCHA 🍵 💚
15/08/2026

Tomorrow at Peckham Carboot 🧡💛🤍
Enjoy the BARGAINS with MATCHA 🍵 💚

07/04/2026

Enjoy Japanese matcha latte and your name in Japanese!
We hope this brings you a little moment of Japanese culture🍵🤝🇯🇵

latte

31/03/2026

This is where you can order our Matcha latte🍵
See you in SWAY EDIT.

26/03/2026

Take a break. Take something home.
SWAY EDIT.

26/03/2026

Take a break. Take something home.
SWAY EDIT.

20/03/2026

Love Matcha?

You have to try our latte.

Our organic matcha “Hinata” is sourced from Miyazaki in southern Japan. It’s naturally sweet and smooth, delicious even without added syrup.

Cone and enjoy an authentic flavour you’ll only find here!

Address

73 Curtain Road
London
EC2A3BS

Opening Hours

Monday 11am - 7pm
Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 12pm - 6pm

Telephone

+442072535851

Website

Alerts

Be the first to know and let us send you an email when SWAY EDIT. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share