09/03/2025
Ever noticed this little pamphlet in the kitchen? It’s easy to look past, but it has many interesting tidbits, including recipes, household tips and, of course, advertisements.
This pamphlet was a marketing strategy for businesses from the Briercrest and Avonlea area. In exchange for getting their phone number, address, and business name out to all the locals, each business pitched in to print and distribute this pamphlet. It was published in the late 1920s, likely in 1928. The 1920s were a time of great economic prosperity, especially in newly built farming communities of Western Canada. Of course, this would all change in 1929 with the start of the Great Depression, which deeply affected the farmers and businessmen who served them.
This pamphlet features various advertisements for businesses, including Anderson’s, known for their confections such as soda and ice cream. Whittaker’s is also advertising their store in Briercrest, as well as their other “branches” in Hearne, Bayard, and Rouleau. Whittaker’s became partners in five stores throughout their time in business, later adding Tilney and Mossbank to the list. At the time of printing, they had just bought the Bayard Store in 1928, and it was being run by Bill and Mae Weir. You may also notice an ad for Grant Hall Hotel in Moose Jaw, which was completed in 1927, making it a truly modern hotel of its time.
Do you recognize any of these businesses?