11/02/2025
Sad news to report today. Alex Tilley, inventor of the famous Tilley Hat (and former Mount Albert resident), has died at the age of 87. Here is his obituary:
With love and gratitude for a life well lived, we share the passing of Alexander (Alex) Joseph Tilley on October 28, 2025, at the age of 87.
Alex will be forever remembered by his wife, Hilary Clark Cole, his daughters Karen Tilley (Jay) and Alison Tilley (Jared), his stepchildren Graham Cole (Sadie) and Melanie Cole (Michael), and his grandchildren Elia and Jack. He is also survived by his dear brother John Tilley, as well as his many wonderful cousins, nieces, nephews, friends, former staff and colleagues, all of whom enriched his life and will miss him deeply.
Born on January 8, 1938, Alex lived a life defined by curiosity, creativity and adventure. He was best known as the inventor of the iconic Tilley Hat, a symbol of practicality, craftsmanship, and the spirit of exploration that mirrored his own values. What began as a personal project to create the perfect sailing hat grew into a hugely successful Canadian brand recognized around the world — one that reflected Alex’s dedication to quality, innovation, and integrity.
Beyond his entrepreneurial accomplishments, Alex was an avid sailor, a passionate traveller, and a lover of life’s simple, genuine pleasures. He inspired those around him with his wit, warmth, and unwavering optimism. His acts of kindness and generosity touched countless lives — from friends and family to the many people who crossed his path through his work and adventures. He made a difference in the world, one person at a time.
A family celebration of life will be held in the summer of 2026, on the water, where he always wanted to be.
In lieu of flowers, please honour Alex’s memory by spending time outdoors, sharing stories, performing acts of kindness, and embracing the world with the same curiosity, joy, and innocence that he brought to every day of his life.