16/06/2026
“What is femininity? Isn’t it empowering yourself, being whatever you want to be, chasing your dreams. If you want to be a footballer, why can’t you be a footballer?”
Jan Cooper heard all the reasons why women were not supposed to play football. It was too brutal, too physical, not feminine enough.
But football had always been part of her life, and it had deeply connected generations of her family. She grew up at Bassendean Oval, smashing her feet on the wooden floorboards when Swan Districts scored a goal, and loved to kick a footy with her brothers.
Despite her love of the game, she was never given an opportunity to play. Even as a young girl simply wanting to dress as a footballer for a fancy dress party wasn't allowed and she was told, "girls don't play football".
Instead, Jan turned her attention to other sports, playing elite-level cricket and volleyball, state league netball, basketball and swimming. Still, despite the sports being more accessible for girls, she didn't always feel welcome – enduring many disrespectful comments from members of the boys teams.
It wasn't until she was in her mid 30s that Jan discovered women's football existed. And from there, she went on a mission to build the opportunities she had missed out on herself, so no future generation would feel excluded from play.
Across more than 18 years in football, including as the AFL's national manager of women and girls' development, she helped grow female participation in the sport from 16,000 in 2005 to 500,000 by 2017 – a number that continues to grow with the AFLW competition providing more and more role models that inspire young girls to play.
In Playing with Passion: Breaking barriers in women's sport, WA Museum curators will share stories like Jan's, exploring the obstacles women faced and the work they did to ensure more girls and women could play the sports they loved.
Be there for the first bounce: https://visit.museum.wa.gov.au/boolabardip/playing-passion-breaking-barriers-womens-sport