08/10/2020
Pandemic Programming: Small Cultural Organizations Educate & Raise Revenue
The COVID-19 crisis has severely limited in-person visits to cultural organizations. In its early phases, many organization offered free, virtual programs. As the pandemic continues, low visitation has reduced organizations' revenue. As a result, some are developing mission-focused, socially distant programs that also generate revenue.
Our on-line panel discussion about pandemic programming focused on smaller institutions. Three cultural organizations shared how their socially distant programs fulfilled mission, reached audiences, and supported revenue.
Thank you to our panelists: Amanda Roper from Lee-Fendall House Museum in Alexandria, Virginia (leefendallhouse.org); Heather Sanderson from The Little Theatre of Alexandria in Alexandria, Virginia (thelittletheatre.com); and Peter Schmidt from Profs and Pints (facebook.com/profsandpints)