Cook + Schmid

01/07/2021

Todd Gloria

We are proud to support the new West Mission Bay Bridge project by keeping the community informed!

I was pleased to join Council President Jen Campbell and construction workers this morning to dedicate the new West Mission Bay Bridge. This project creates new vehicle, bicycle, and pedestrian lanes over the San Diego River. I’m grateful for the construction workers that are helping us build a multimodal transportation network for our great city. More at http://bit.ly/2XhW1CQ.

01/04/2021

We are looking forward to a great 2021! Wishing everyone a happy and healthy year from the Cook + Schmid team.

10/26/2020

Breastfeeding Video for San Diego County HHSA

Our work with the San Diego County Health and Human Services Agency to normalize breastfeeding among low-income, minority audiences was selected for presentation at the American Public Health Association’s (APHA) 2020 Annual Meeting and Expo happening tomorrow! The campaign exceeded industry benchmarks for digital #healthcare campaigns by a factor of 250 percent. Watch the video below to learn more about the campaign! https://bit.ly/3kxDcWu #marketing

Campaign to normalize breastfeeding in African-American and Latino communities.

10/15/2020

We coordinated a socially distanced press conference for the “Yes on Measure A” campaign. Youth and foster youth organizations announced their support for the initiative to raise $900 million to build affordable homes for youth, families, veterans, elderly and people experiencing homelessness. #YesonASD

08/19/2020

Political Campaigns Putting a Squeeze on Your Advertising Budget? | Cook + Schmid

Election season puts the squeeze on available advertising inventory and drives up prices. If you want to keep your brand out there in the minds of consumers, consider alternative paid media strategies. Learn more in our new blog: https://bit.ly/3l1lFGI #election2020 #advertising

Political Campaigns Putting a Squeeze on Your Advertising Budget? | Cook + Schmid

06/02/2020

We stand together. #BlackOutTuesday

05/25/2020

We are so grateful for the fallen heroes who risked their lives for our country. We honor you today. #memorialday

04/22/2020

Happy Earth Day! Let's continue to protect our earth and enjoy its beauty. 🌎 #earthday

04/20/2020

Our client, Alta Environmental is helping businesses reduce the spread of coronavirus in the workplace by developing and implementing site-specific health and safety plans, deep cleaning protocols and emergency response plans. We are proud to work with companies that are keeping our communities safe.

04/10/2020

Yes, You Can Still Advertise During Coronavirus

A lot of industries are asking themselves if they should put their marketing and advertising programs on hold. Adweek recently provided a valuable list of tips on how to advertise during the pandemic. https://bit.ly/2xjK5XX #marketing #COVID19

Advice for brands and marketers on what to say when nothing seems right.

03/31/2020

For many companies, trade shows and conferences are where relationships are born. Around the globe, these in-person events are being cancelled due to COVID-19. Smart businesses are finding ways to use digital tools to continue to do business, some without missing a beat. Here’s how our clients are using online opportunities to stay connected with the media and with customers. https://bit.ly/33X90wy

03/18/2020

Marketing communications during a crisis can be challenging. Many companies these days are asking themselves what is the right approach for continuing to reach out to consumers and partners while being respectful and sensitive. Take a look at the best practices we put together for striking the right tone on social media for businesses. https://bit.ly/2Ww5o2Z #marketing #coronavirus

01/30/2020

Jonathan Castillo of PATH San Diego and Stephen Russell of the San Diego Housing Federation getting ready for an interview with Anna Laurel at KUSI News following the City Council’s approval of a resolution of necessity for “Homes for San Diegans.” Puts us one step closer to having a $900M bond measure to address homelessness on the Nov. ballot. #cookandschmid

12/23/2019

Cook + Schmid's cover photo

12/19/2019

Celebrating at our office holiday party, with a toast to the year 2020 to come. @ Soda & Swine

12/11/2019

Check out the new branding we created for our client, Tapis Corporation! As a leader in the aircraft fabrics industry, the brand refresh conveys the company’s strong commitment to technical innovation in providing superior quality, sustainability, durability and comfort.

#branding #marketing #sandiego

12/09/2019

We spent last week at back-to-back TV segments for our client the San Diego Bay Parade of Lights! Will you be at the second night of the holiday boat parade on Sunday, Dec. 15? sdparadeoflights.org

#Marketing #PR #SanDiego

11/19/2019

We spent the weekend taking some fun shots for “Comic-Con on the Bay,” our client’s 2019 theme for the Annual San Diego Bay Parade of Lights! Head out to the Bayfront on the second and third Sundays of December (Dec. 8 & Dec. 15) to see more than 80 Comic-Con-themed boats tour the San Diego Bay.

And a big thank you to Koehler Kraft Boatyard!

#CookandSchmid #Marketing #PR #SanDiego

11/14/2019

We joined 60 other people simulating the lives of very-low income families in a Poverty Simulation event hosted by our client Jewish Community Foundation of San Diego. We were challenged to live out various scenarios at the poverty level, making ends meet to keep our home secure and utility and food bills paid. A debrief session encouraged us to share lessons learned, wearing the shoes of the disadvantaged. #communityadvocacy #communityresources #philanthropy

11/13/2019

Our client, the San Diego Bay Parade of Lights has been nominated for the 2019 10Best Reader’s Choice travel awards! Vote to make this long-standing San Diego tradition one of the best holiday parades in the nation. Cast your vote here: https://bit.ly/2rt7rr1

#SanDiegoBayParadeofLights #SDPOL #Holidays #SanDiego

10/24/2019

Opinion: San Diegans Are Building a Movement Toward Real Housing Solutions - Times of San Diego

Proud to support San Diego Housing Federation in raising awareness and generating support for critical #housing policies in #SanDiego. Thanks to Times of San Diego for publishing this op-ed:

By working together we can solve the homelessness and housing crisis in San Diego. After all, it is our collective problem.

10/21/2019

We are beyond excited to receive a 2019 MarCom Gold Award in the Category of Strategic Communications by the AMCP (Association of Marketing and Communication Professionals)! We were recognized for our “Don’t Think, Know” digital marketing campaign for the County’s Health and Human Services Agency. Read more about it: https://bit.ly/32Kt1oN

#MarCom #Marketing #PR #Award

09/11/2019

It’s rare to see our head honcho Jon Schmid take a break - he’s always on the move! Here he is at Aircraft Interiors Expo taking a minute to relax and enjoy our client’s (Tapis Corporation) superior airplane seating fabrics.

#CookandSchmid #Marketing #PR #AIXLA #Tapis

09/05/2019

Labor Day Weekend Highlights Progress of Mission Bay Bridge Expansion

On point news coverage from NBC 7’s Nicole Gomez highlighting the multi-million dollar Mission Bay Bridge project that’s being headed by our client Flatiron Construction!

NBC 7 San Diego Nicole Gomez NBC 7 San Diego City of San Diego

#CookandSchmid #Marketing #PR #MissionBay #WestMissionBayBridge

https://www.nbcsandiego.com/news/local/west-mission-bay-drive-bridge-caltrans-city-of-san-diego-labor-day-weekend-559193281.html

As San Diegans hit the beach for Labor Day weekend, construction crews worked on a multi-million-dollar upgrade to a historic bridge just a mile away.

07/31/2019

A few of us took a break from the office yesterday to enjoy the San Diego Padres game.

#CookandSchmid #SanDiego #Padres #HardDayAtTheOffice #PR #Marketing

07/11/2019

Meet the Contractors roundtable was a success today! Thanks to everyone who made it to the event.

#CookandSchmid #Marketing #Roundtable #Advice

Great turnout for Meet the Contractors Roundtable! Sharing existing opportunities and advice on how to win contracts are: San Diego PTAC, County of San Diego, San Diego Association of Governments, San Diego Regional Airport Authority and San Diego County Water Authority.

07/10/2019

Our very own David Kodama will be hosting a roundtable discussion about increasing odds for business opportunities, practical advice on how to win contracts, and more! Taking place tomorrow (Thursday 7/11) in Fashion Valley at 11:30am. Register here - http://bizdev.abasd.org - to reserve your seat now.

#CookandSchmid #Roundtable #Advice #Marketing #Strategy

Upcoming Event!

SCEDC Member, SBDC is having a Small Business Roundtable on Thursday July 11th from 11:30 am to 1:30 pm. See below for more information:

07/08/2019

It was a great feeling to help our client the San Diego Housing Federation at today’s San Diego Habitat for Humanity press conference in which they launched their “Cost of Home” campaign to advocate for housing solutions. Habitat for Humanity is an early supporter of the SD Housing Federation 2020 ballot initiative to raise $900M to build housing for veterans, seniors, and families with children.

#CostofHome #SDHF #H4H #CookandSchmid #PR #AffordableHousing

06/24/2019

This past weekend we hosted a booth at the Pure Water Open House to increase awareness and provide information on the construction projects taking place within the University City area.

#CookandSchmid #PR #Marketing #PureWater #SanDiego

06/14/2019

Last night we participated in the Community HousingWorks Summer Social, which included a tour of the North Park Seniors project - a 76 unit community in North Park that provides an affirming and supportive environment for LGBTQ seniors. It was great to see a high-quality affordable housing project and celebrate a success that further enhances North Park!

San Diego Housing Federation #CookandSchmid #PR #Marketing #AffordableHousing #LGBTQ

06/07/2019

We’re so proud of our team for winning the Public Relations Society of America (PRSA) Silver Anvil award for Global Communications for our launch and ongoing support of Kratos’ line of U.S. military drones that are changing the nature of aerial combat. This is our fifth Silver Anvil in 13 years!

#PRSA #SilverAnvil #Award #CookandSchmid #Kratos #PR #Marketing

06/03/2019

Lunch today at the inimitable Barrio Dogg with John Alvarado, who does great work for barrio kids with The Good Neighbor Project of San Diego!

#CookandSchmid #BarrioLogan #BarrioDogg #Lunch #Hotdog

05/21/2019

An important day for the San Diego Housing Federation as they launched their campaign to place a measure on the November 2020 ballot to raise $900 million to build affordable housing in San Diego. It’s satisfying to help our clients land media coverage, especially in cases like this, given the importance and need for affordable housing in SD!

#CookandSchmid #PR #Marketing #SanDiego #AffordableHousing

04/26/2019

One of Cook + Schmid’s finest, Genevieve DePerio Fong, hosted the new member orientation for the South County EDC (SCEDC) yesterday. Did we mention that she’s also the Chair of their Marketing Committee? Go Gen!

#CookandSchmid #PR #Marketing #SCEDC

Thank you Douglas at The Broken Yolk Cafe - Plaza Bonita for jumping right in as a new member of South County EDC and hosting our New Member Orientation yesterday afternoon! Be sure to scope out our new SCEDC members at the next gathering and give them a big WELCOME!

04/17/2019

Last night, our founder and leader Jon Schmid took part in AIA San Diego's Small Firm Exchange panel discussing marketing tactics for AEC firms.

#CookandSchmid #Marketing #PublicRelations #Architecture #AEC

Last night's Small Firm Exchange was a success thanks to our panel of experts Marissa Feliciano of IS Architecture, Jon Schmid of Cook + Schmid and David Lecours of LecoursDesign, Inc., our gracious host Parron Hall and our "brilliant" sponsor valriya.com, specializing in industrial and commercial lighting. We received very positive feedback from attendees. 😄 Many thanks to all of those who joined us!