Wisco Rewind - Coulee Region Addition

Wisco Rewind - Coulee Region Addition Celebrating and preserving the rich stories, landmarks, people, and culture of The Coulee Region.

🎥✨ The Riviera Theatre was a two-story movie theatre built in 1920 on the North side of La Crosse by the same architectu...
04/25/2025

🎥✨ The Riviera Theatre was a two-story movie theatre built in 1920 on the North side of La Crosse by the same architectural firm that built the Rivoli Theatre on the South side. The original seating capacity was listed at 800. From the early 1950s through its closing in 1970, it was operated by Marcus Theatres. Today, the building is home to the Riviera Salonspa and an antique store — a beautiful piece of La Crosse history still standing strong! 🏛️🛍️

📍 Have memories of the Riviera? Share them with us! We'd love to hear your stories. 💬

👉 Follow our page for more La Crosse County nostalgia!

04/24/2025

Lincoln Middle School, 1923 - 2023. Cougars, mixers, and more.
What’s your earliest memory of this historic school?
🧡 Drop it in the comments👇

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La Crosse, WI
54601

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