Dahl Auto Museum

Dahl Auto Museum Celebrating 100 Years in Business- Grand Opening of the Dahl Auto Museum! Museum is Complementary for ALL Dahl SERVICE Guests
Admission to the Dahl Auto Museum:
Adults - $5
Seniors - $4
Youth age 9-16 - $3
Children 8 and under are FREE when accompanied by a paid adult

Operating as usual

June is National Dairy Month. This month celebrates the farmers who help make Wisconsin America's Dairyland. Wisconsin d...
06/11/2021

June is National Dairy Month. This month celebrates the farmers who help make Wisconsin America's Dairyland. Wisconsin dairy farmers have dedicated their lives to feeding communities across the state, country and globe. In our collection we have one of the first styles of a Ford working truck, the 1919 Ford Model TT. This truck was originally sold by Harry Dahl Senior of Dhal Auto Ford dealers to Chas. Hass Dairy in La Crosse. The Ford Model TT had a large hauling capacity which made it perfect for transporting milk from the dairy farm to its customers.

Memorial Day is officially celebrated on the last Monday during the month of May. Memorial Day is dedicated to service m...
05/30/2021

Memorial Day is officially celebrated on the last Monday during the month of May. Memorial Day is dedicated to service men and women who gave their lives for freedom and country. It is also a time to remember loved ones who have passed away. The roots of Memorial Day observance, goes back to 1865 and the end of the Civil War.
Come in and see our Ford Willys Jeep from the Korean War.

The International Council of Museums (ICOM) created International Museum Day in 1977. This year’s theme is “The Future o...
05/24/2021

The International Council of Museums (ICOM) created International Museum Day in 1977. This year’s theme is “The Future of Museums: Recover and Reimagine”. What better way to celebrate Museum day than to visit the Dahl Auto Museum.
Come into our museum this week (Wend-Sat 10am -4pm)to see how cars have been reimagined throughout the years. One such car on display in our museum is the Subaru STI S209. Since 1988, Subaru engineers have studied and applied motorsports and vehicle development to upgrade and refine Subaru vehicles — both for professional racing and personal enjoyment. Engineers and test drivers spent thousands of hours at the track, on challenging roads, and in the garage, tweaking and measuring the performance of the STI S209. The reimagined design of this model makes its one of the best vehicles for easily maneuvering corners and turns.

May celebrates the anniversary of the pounding of the Golden spike in Promontory, Utah, in 1869 marking the completion o...
05/22/2021

May celebrates the anniversary of the pounding of the Golden spike in Promontory, Utah, in 1869 marking the completion of the first transcontinental railroad in the U.S.
Some of the first inventions of the car took their inspiration from the train. A few examples of this are kerosene headlights, tri-colored tail lanterns, and the steam powered engine. Our Cadillac Model F and 1911 Model T Mother-in-law both utilized these train inspired kerosene headlights and the Model T Mother-in-law used a tri-colored lantern as its tail light.
Another car in our collection connected to the train industry is the Depot Hack . This vehicle was the first means of public transportation to and from the train station.

May, 1940 Ford offered two-tone paint schemes as an option for the first time. Two-tone paint was popular in American ca...
05/14/2021

May, 1940 Ford offered two-tone paint schemes as an option for the first time. Two-tone paint was popular in American cars just before World War II, and again in the Fifties. Walking through our museum, it is evident that two-tone color schemes were popular for both interior and exterior design in cars from 1955 to 1957. A great representation of this is the 1957 Ford Fairlane 500 Skyliner Retractable HardTop.
#automobile #automobliemuseum #automobilehistory #twotonepaintjob #1950svintage #1940sstyle

Mother’s Day is just around the corner on Sunday, May 9th. A visit to our museum would make a perfect Mother’s Day outin...
05/05/2021

Mother’s Day is just around the corner on Sunday, May 9th. A visit to our museum would make a perfect Mother’s Day outing. Bring your mother or mother-in-law in to take a look at our Ford “Mother-in Law” Roadster. This car got its name due to the single spare seat that was added between the rear fenders. Because this seat was isolated from the passenger and driver and completely open to the elements, it was the butt of jokes. It was quickly dubbed the “mother-in-law seat. By the 1920’s this extra rear seat was repositioned into the body of the car and was cleverly named the “rumble seat”.

In late April of 1976, Mario Andretti victoriously completed the 150 mile USAC Championship race in Trenton, New Jersey....
04/30/2021

In late April of 1976, Mario Andretti victoriously completed the 150 mile USAC Championship race in Trenton, New Jersey. He led every lap of the race driving his Ford powered Brawner-Hawk. This was the glorious debut of the new Hawk chassis. The only other driver to complete all 150 laps was Roger McCluskey in his Eagle-Ford. This race demonstrated the power of the Ford engine. Come into the Dahl Auto Museum to view our De Tomaso Pantera. This vehicle, like Andretti’s Hawk and McCluskey’s Eagle, were designed by other companies but powered by the Ford engine.

Did you know the first license plate fee was only one dollar and was valid indefinitely? This was due to the fact cars w...
04/16/2021

Did you know the first license plate fee was only one dollar and was valid indefinitely? This was due to the fact cars weren’t seen as becoming the main mode of transportation. The first license plate originated in New York in April 1901. New Yokers were required to craft their own license plates from materials such as leather, felt, or metal using the initials of their first and last names. The first Wisconsin license plate was required in 1905. Unlike New York’s, these plates were uniform containing the registration number in three inch Arabic numerals followed by the letter ‘W’. In our collection we have one the first cars from 1905 with its original license plate. Come in and see how license plates have changed throughout the years.

According to experts, April is one of the best times of the year to purchase new tires (if your car needs them). Speakin...
04/09/2021

According to experts, April is one of the best times of the year to purchase new tires (if your car needs them). Speaking of tires, did you know that the concept of inflatable tires was discovered by Harvey Firestone in early April of 1923. Inflatable tires were more cost effective, because they used less rubber than the original solid rubber tires. Firestone rolled the tire industry into the future. Come on by to see how automobile tires have changed throughout the years.

Have you ever been thankful for the safety your turn signals and brake lights provide? These safety features originated ...
03/25/2021

Have you ever been thankful for the safety your turn signals and brake lights provide? These safety features originated from an auto signal arm invention that was the brainchild of Florence Lawrence. She was one of the first Hollywood starlets in the twenties. Because of her fame, she was able to purchase her own vehicle. Florence was very passionate about cars. She said, “A car to me is something that is almost human, something that responds to kindness and understanding and care, just as people do.” Come see some of our cars from the 20’s and 30’s and check out what these first signals and brake lights looked like.

As we enter in to warmer weather with lovely spring showers, we can thank Mary Anderson and Charlotte Bridgwood when we ...
03/18/2021

As we enter in to warmer weather with lovely spring showers, we can thank Mary Anderson and Charlotte Bridgwood when we turn on our windshield wipers.
In 1902 Anderson was visiting New York City during snowy weather when she noticed that the driver of the street car had to stop continuously to clean off the windshield. After observing this she made a sketch of her device. In her patent, she described how the wiper would be operated by a handle inside of the motor car. The handle was connected to a blade that would go along the windshield and clear it off.
In 1917 Charlotte Bridgwood took Andersons manual windshield wiper design up a notch by creating the first electronic windshield wipers. Soon automatic windshield wipers became a necessity on every car with Cadillac leading the way.
Come in and visit our collection to see how the windshield wipers evolved into the handy devices that we have all come to appreciate today!

Happy St. Patrick’s Day from Dahl Automotive Museum. The car of the day is the 1967 Ford Shelby Cobra Mustang GT 350. Th...
03/17/2021

Happy St. Patrick’s Day from Dahl Automotive Museum. The car of the day is the 1967 Ford Shelby Cobra Mustang GT 350. This car is painted Dark Moss with gold racing stripes. In the 1900s, green became the de facto color associated with Irish culture. In the spirit of the holiday we will be mixing in some Irish music with our regular playlist.

In 1967, Mustangs and GT350s , bulked up both in size and weight. The interior comfort became more of a priority as well. Notable changes included twin high-beam headlights mounted centrally in the grille, a larger hood scoop and side brake scoops, rear-quarter scoops to increase interior ventilation, and a rear deck spoiler.

Happy St. Patrick’s Day from Dahl Automotive Museum. The car of the day is the 1967 Ford Shelby Cobra Mustang GT 350. This car is painted Dark Moss with gold racing stripes. In the 1900s, green became the de facto color associated with Irish culture. In the spirit of the holiday we will be mixing in some Irish music with our regular playlist.

In 1967, Mustangs and GT350s , bulked up both in size and weight. The interior comfort became more of a priority as well. Notable changes included twin high-beam headlights mounted centrally in the grille, a larger hood scoop and side brake scoops, rear-quarter scoops to increase interior ventilation, and a rear deck spoiler.

Another important woman in the automotive industry is Hellen Rother. She began her career as a jewelry and hat pin desig...
03/08/2021

Another important woman in the automotive industry is Hellen Rother. She began her career as a jewelry and hat pin designer. Later she was hired by General Motors in their interior design department. She is the first woman to work on a design team in Detroit. After being with GM for four years, Rother opened her own design studio. A year later, Rother joined her company with Nash Automobiles.
In our collection we have a 1955 Pininfarina Nash Rambler. The Nash Rambler was introduced in 1950 as a sporty convertible. A Pininfarina hardtop and station wagon were added the next year.

In honor of International Women’s Day on March 8th, the museum is kicking off the month celebrating extraordinary women ...
03/03/2021

In honor of International Women’s Day on March 8th, the museum is kicking off the month celebrating extraordinary women in the auto industry.

Margaret Wilcox, one of the few women mechanical engineers in the 1800s, is known for originally designing the heating system in automobiles. Thanks Margaret for making winter driving so much more comfortable.

The 1954 Mercury Monterey is an excellent car for early spring driving. It’s heating system takes Margaret’s design one step further, as it is the only 50s car in our collection equipped with rear defrost.

The 1936 Phaeton was one of the first cars adapted to be “handicapable”. This car was specially modified to be operated ...
02/18/2021

The 1936 Phaeton was one of the first cars adapted to be “handicapable”. This car was specially modified to be operated with hand controls to accommodate President Roosevelt Polio related disabilities. He enjoyed driving his adapted 1936 Phaeton car whenever he was at Hyde Park, New York. It gave him the freedom to drive despite his disabilities The “handicapable” controls were designed and installed by Fred Relyea, a mechanic in Poughkeepsie, New York.

In February 1963, drivers of the Lincoln Continental may have had their radio tuned to the news broadcast announcing the...
02/18/2021

In February 1963, drivers of the Lincoln Continental may have had their radio tuned to the news broadcast announcing the withdrawal of several thousand USSR troops from Cuba or perhaps rocking and rolling with the Beatles top chart hit “Please, Please Me.” Our 1963 Lincoln Continental is often compared to JFK‘s “Limo One”. President Kennedy used this white 1963 Continental the morning of his assassination. JFK, the First Lady and Texas Governor John Connally are depicted in historic photos riding in the car through Fort Worth, Texas. They rode in this car to the Hotel Texas ballroom, where President Kennedy gave his last presidential speech.

In the 1920s, Henry Ford hired thousands of African American men for his open-shop system of auto manufacturing. This mo...
02/13/2021

In the 1920s, Henry Ford hired thousands of African American men for his open-shop system of auto manufacturing. This move was a rejection of the notion that better jobs were for white men only. Ford was one of the first companies to treat men of all colors equally
I###The Making of Black Detroit in the Age of Henry Ford#

In the 1920s, Henry Ford hired thousands of African American men for his open-shop system of auto manufacturing. This move was a rejection of the notion that better jobs were for white men only. Ford was one of the first companies to treat men of all colors equally
I###The Making of Black Detroit in the Age of Henry Ford#

10/16/2020
Old Soul Society Jams in Dahl Auto Museum !

Dahl Auto Museum was honored to host Derek Ramnarace and Old Soul Society for their live concert yesterday! Looking forward to another jam session down the road...

This series of shows is in response to COVID-19 and to put money into the pockets of area musicians!
Thanks to our sponsors EatStreet, Altra Federal Credit Union,
and Wisconsin Public Radio!
The partnership has brought together Dylan Overhouse Productions, Mike Makes and La Crosse Local!
Learn more: https://lacrosselocal.com/garage-sessions/
#lacrosselocal #lacrossepodcast #lacrossemusic #lacrosselive
Watch https://youtu.be/QcEMwdCnJnkTHE!

03/18/2020

The museum will be closed March 19th through April 5th in an effort to stop the spread of the COVID-19 virus as per the CDC guidelines. We appreciate your patronage and look forward to serving you again soon.

Enjoy Donut day today! Chocolate, vanilla or sprinkles?
06/07/2013

Enjoy Donut day today! Chocolate, vanilla or sprinkles?

05/17/2013

We received great feedback from Rick Withall today regarding his recent interaction at the Museum with our curator, Sam:

WOW! What an experience! First time I've been to a place where the cars are interesting to look at Sam the curator gave a guided tour and shared knowledge on the cars. This was an A+ experience. Thanks, Rick.

THANK you for sharing, Rick!

05/16/2013

Welcome to the Dahl Auto Museum page! Take a stroll down memory lane and immerse yourself in the rich history of
the most widely used mode of transportation, the automobile. The Dahl Auto Museum celebrates the Dahl family's involvement as automotive dealers spanning over 100 years and 5 generations. It also features the history of the automobile through the eyes of Ford Motor Company, an extensive mascot collection and many beautifully restored classic automobiles from the turn of the century to present. Grab a coffee and some freshly popped popcorn and take a stroll around, soon! Please let us know your thoughts and experience!

05/03/2013

Just about nice enough to get the cars out of the garage and on the road for a summer parade!

Dahl Toyota of Winona
04/08/2013

Dahl Toyota of Winona

Dahl Automotive and Citizens Bank partner up to donate a truck to the Childrens Museum in La Crosse

Untitled Album
02/08/2013

Untitled Album

Dahl Automotive of La Crosse, Onalaska and Winona
01/22/2013

Dahl Automotive of La Crosse, Onalaska and Winona

Dahl Auto Museum's cover photo
11/16/2012

Dahl Auto Museum's cover photo

A Peek at the Dahl Auto Museum!
11/12/2012

A Peek at the Dahl Auto Museum!

11/12/2012

Dahl Auto Museum Founding Philosophy

Address

711 3rd St S
La Crosse, WI
54601

Opening Hours

Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm
Saturday 10am - 4pm

Telephone

(608) 791-6494

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