05/31/2026
In 1948, Bethel’s fields were helping feed communities across the South.
These newspaper ads from The News & Observer highlight Carolina Plant Farms of Bethel, promoting sweet potato, cabbage-collards, and tomato plants shipped straight from eastern North Carolina.
At a time when agriculture was the backbone of the local economy, businesses like this helped establish Bethel as a thriving farming community known for its rich soil and hardworking families. The famous “Porto Rico” sweet potatoes were a staple crop and an important source of income for many local growers.
Small-town agriculture. Big impact.
A glimpse into the farming heritage that helped shape Bethel’s story.
Newspaper: The News and Observer, Raleigh, North Carolina · Monday, May 31, 1948