American Beach Museum

American Beach Museum American Beach Museum on Amelia Island remembers the historic African American journey of vision, struggle, joy and triumph.
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An Historical, Magnificent and Marvelous event at American Beach Museum. More to come!
01/19/2020

An Historical, Magnificent and Marvelous event at American Beach Museum. More to come!

To be in this room and listen to Judge Henry Lee Adams, Jr. is quiet an honor and privilege. The Quest for a Justice is our third event in the 5th year celebration of the American Beach Museum. #ABM #QuestForJustice

To be in this room and listen to Judge Henry Lee Adams, Jr. is quiet an honor and privilege. The Quest for a Justice is ...
01/18/2020

To be in this room and listen to Judge Henry Lee Adams, Jr. is quiet an honor and privilege. The Quest for a Justice is our third event in the 5th year celebration of the American Beach Museum. #ABM #QuestForJustice

Amelia Islander Magazine
12/15/2019

Amelia Islander Magazine

The 5th anniversary celebration of the American Beach Museum took place last night (Dec 12) at Walker's Landing - Amelia Island Plantation. Last night's celebration included honoring Dr. Johnnetta Betsch Cole, the great granddaughter of American Beach pioneer A.L. Lewis as the first recipient of the A.L. Lewis Legacy Award. Clifton Davis was the host for the evening.
Photos by christy lelait

12/13/2019
High Tea In The Spirit in conversation with Dr. Johnnetta Cole and Ms. Susan Taylor on Saturday, November 9th at the Rit...
11/12/2019

High Tea In The Spirit in conversation with Dr. Johnnetta Cole and Ms. Susan Taylor on Saturday, November 9th at the Ritz-Carlton Amelia Island was the most phenomenal and spirited event that Carol Alexander and MaBu Culture has produced. Phenomenal violinist Dr. Melanie Hill mesmerized the guest. This event was the first of three events to celebrate the American Beach Museum’s 5th Anniversary. The next event will be the A.L. Lewis Legacy Award hosted by actor Danny Glover on December 12, 2019.
The inaugural Beach Lady Circle of Supporters (pictured)championed by Dr. Johnnetta Cole raises over $20,000 to support and sustain the American Beach Museum. A gracious THANK YOU to all who made a pledge.
American Beach Museum

Tickets are going fast for the A. L. Lewis Legacy Awards hosted by actor Danny Glover.
Tickets: www.americanbeachmuseum.org

11/09/2019
11/07/2019

We are looking forward to seeing you Saturday at High Tea In The Spirit with Dr. Johnnetta Cole in an intimate conversation with ESSENCE icon Ms. Susan Taylor. This stellar event celebrating our milestone 5th anniversary is just days away. Your patience and continued support has released an energy force that will make this rescheduled tribute program even more AMAZING than before.

Your tickets are still valid as they were originally purchased! You do not need to do anything... simply come with your original ticket, printed or on your phone, and our hostess will graciously welcome you.

Note: If you have notified us prior to this message of a ticket exchange with a friend, no worries, we’ve got you covered. Just forward the e-ticket to your friend and tell them to give their name(s) to the hostess.

Thank you for joining us and supporting the American Beach Museum!

09/02/2019

The threat of Hurricane Dorian has forced the evacuation of Amelia Island, including the closing of the Ritz Carlton and Omni Hotels. The hurricane is projected to hit the Island and Jacksonville late Wednesday. It is unclear when the hotels will re-open or when evacuees and visitors will be allowed to return.

As a consequence, ALL SCHEDULED 5TH ANNIVERSARY AMERICAN BEACH MUSEUM EVENTS HAVE BEEN POSTPONED. Celebration activities will be re-schedule within the next week. Updates will be made available on the American Beach Museum website www.americanbeachmuseum.org

All hotel reservations made for this week will be cancelled without penalty. Previously negotiated hotel room rates will be honored for the scheduled events. Tickets purchased for this weekend's events will be honored at the re-scheduled events.

Thank you for your comment of support for the American Beach Museum’s 5th Anniversary celebration!

Carol J. Alexander, Director
American Beach Museum

09/01/2019

WE ARE MONITORING HURRICANE DORIAN'S PATH TO DETERMINE HOW IT WILL AFFECT OUR AREA AND OUR EVENTS. PLEASE CONTINUE TO CHECK OUR WEBSITE www.americanbeachmuseum.org AND OUR FACEBOOK PAGE FOR UPDATES.

Thank you for your support The Community Foundation for Northeast Florida! We look forward to seeing you next week.#ABM5
08/27/2019

Thank you for your support The Community Foundation for Northeast Florida! We look forward to seeing you next week.
#ABM5

The American Beach Museum has become one of Florida's most significant African-American museums. We're happy to support their 5th anniversary in a multi-day celebration starting September 5th! To learn more and purchase tickets ---> https://americanbeachmuseum.org/5th-anniversary-celebration/

Celebrating five years of the American Beach MuseumFrom humble beginnings, American Beach Museum has grown into one of F...
08/24/2019
American Beach Museum | 5th Anniversary Celebration

Celebrating five years of the American Beach Museum
From humble beginnings, American Beach Museum has grown into one of Florida’s most significant African-American museums. Join us September 5–8, 2019 as we commemorate our fifth anniversary and celebrate the future of the museum.

Scroll through to see all of the events we have planned over all four days. We look forward to seeing you there!
www.americanbeachmuseum.org

Join us for an unforgettable 5th Anniversary celebration! www.americanbeachmuseum.orgSusan L. Taylor Danny Glover Johnne...
08/24/2019

Join us for an unforgettable 5th Anniversary celebration!
www.americanbeachmuseum.org
Susan L. Taylor Danny Glover Johnnetta Betsch Cole, Ph.D

12/09/2017

PEACE ALL!
AMERICAN BEACH MUSEUM WILL BE CLOSED FROM DECEMBER 22, 2017 THRU DECEMBER 31, 2017 AND WILL REOPEN THE WEEKEND OF JANUARY 5, 2018. THANK YOU FOR ALL YOUR SUPPORT IN SO MANY WAYS.. WE LOVE YOU ALL..YOU KEEP THE HISTORY ALIVE AND MAKE OUR TELLING IT WORTHWHILE. BE WELL AND KEEP WARM! - YUWNUS

09/13/2017

Greetings!

Due to Mother Earth' cleansing ritual by way of Hurricane Irma American Beach Museum will be closed from Friday 9.15.2017 thru Sunday 9.17.2017..

Thank you!

10/24/2016

Good Morning to all of the Family and Friends of the American Beach Museum!

We have been on a hiatus from Facebook for quite sometime, but we're back and better than ever. As always we thank and appreciate everyone who has supported our museum.

Stay tuned for photos, videos, and more that will be regularly posted here.

Lastly, please share how our museum as impacted you under this post. We look forward to hearing from you all!

04/17/2015

Join us on April 25 for "American Beach: One Writer's History" with Russ Rymer former Amelia Island resident, visiting writer at Bowdoin College, and author of “American Beach, a Saga of Race, Wealth, and Memory,” he will discuss his experiences as a long-time friend of American Beach and a chronicler of its story.

02/20/2015

The HisStory and HerStory event is in two days! Who's excited?

02/06/2015

We have two upcoming events at the end of Black History month. Join us and bring your friends and family. We are excited to see you all.

01/23/2015

American Beach Museum is available for tours by appointment outside of our normal business hours. Give us a call for more information!

Address

1600 Julia St
American Beach, FL
32034

Opening Hours

Friday 10:00 - 14:00
Saturday 10:00 - 14:00
Sunday 13:00 - 17:00

Telephone

(904) 510-7036

Alerts

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Videos

Category

American Beach, A Place Like No Other

In Northeast Florida on Amelia Island lies a stretch of pristine beach and ocean that meets the sky. North of crumbling slave cabins and founded in defiance of segregation, American Beach is a place of rich African-American history and extraordinary vision.

American Beach Museum opened its doors on September 6, 2014, bringing the lifelong dream of American Beach’s MaVynee Oshun Betsch, “The Beach Lady,” to fruition. Step inside to experience the culture, stories and heritage of American Beach

A SAFE HAVEN FOR AFRICAN AMERICANS

Abraham Lincoln (A. L.) Lewis and the Afro-American Life Insurance Company founded American Beach in 1935 during the Jim Crow era. Offering “recreation and relaxation without humiliation,” American Beach was an escape from segregation and racism.

THE LEGACY OF A. L. LEWIS

A visionary entrepreneur, humanitarian and philanthropist, A.L. Lewis created a fortune with enterprises including a shoe store, the Afro-American Life Insurance Company, the Fifty-Fifty bottling company and the Lincoln Golf and Country Club. With only a sixth-grade education, A. L. Lewis became Florida’s first black millionaire.

A PLAYGROUND FOR VISITORS & VACATIONERS

From the 1930s to the early 1970s, buses full of vacationers traveled to American Beach. Known as “The Negro Ocean Playground,” American Beach was a vibrant oasis that welcomed visitors including Cab Calloway, Joe Louis, Hank Aaron, Zora Neale Hurston, Ray Charles and James Brown.

THE BEACH LADY

Known as “The Beach Lady,” A. L. Lewis’s great-granddaughter MaVynee Oshun Betsch inspired wonder with her opera voice, seven-foot-long lock of hair and fingernails curling a foot long. Her life’s work brought American Beach Museum into existence and inspired widespread efforts to preserve American Beach.

AMERICAN BEACH, THEN & NOW

Originally spanning 216 acres, American Beach today is roughly half the size. Following the 1964 Civil Rights Act and Hurricane Dora, many left the beach. Today, modern-day development threatens further decline. But famous landmarks including the A. L. Lewis Motel, the Ducks Ocean-Vu-Inn and Evans Rendezvous still exist.

HISTORY WORTH PRESERVING

Named as the first site of the Florida Black Heritage Trail, American Beach is a vital piece of African-American history. For more than 80 years, generations have traveled to American Beach to gather without worry, create memories and enjoy this vibrant coastal community. Support the museum and help preserve the history and legacy of American Beach.

Donate to the museum https://www.paypal.com/paypalme2/AmericanBeachMuseum

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Comments

Join the A. L. Lewis Historical Society for this presentation by Amir Toure, Day Clean Soul, @ 3 p.m. on Saturday, May 26, 1600 Julia St, American Beach Museum. www.americanbeachmuseum.org
Today's visit to the American Beach Museum was such a moving experience. Thank you for sharing the rich history of the area and keeping the dream alive!
Drove from Ohio to visit historic American Beach, FL. Awesome experience and the dunes were incredible.