Comments
Social media stocks lost more than $160bn in market value after a profit warning from Snapchat’s owner Snap caused a sharp decline in the sector.
Terrible Big Words‼️‼️‼️
💥MARKETING STRATEGY💥
Scares‼️
Each of them is different, but unnecessarily!
Think of your marketing strategy as a trip🎯
🚀Let's think for a moment🚀
If you are going for a walk in the nearby forest, the most important thing is to adapt your clothes to the conditions prevailing there. Depending on how you want to spend time in the forest, you will need to take a few necessary items with you.
When planning a trip to the city, unfortunately you will incur transportation costs. Additionally, as in the previous example, depending on what you are planning, remember to take the necessary things with you.
The situation seems more complicated if you are waiting for a vacation in the Caribbean.
Before you spend any money, invest time to plan a trip that is compatible with the possibilities and goals you want to achieve.
If you do not have a marketing strategy for your activities, there are two possible scenarios:
Imagine that
1. You spit on the edge of the forest wearing well-equipped diving equipment🥽with water skis in your hands, you will go to the yacht.
2. You climb MontBlanc📻in waders and a net for catching butterflies.🏁
Neither of these examples has a happy ending.
And what is the strategy in your company?⁉️❓
💥This is a MARKETING STRATEGY💥
The basic between strategy and tactics is the weight of the species and their duration. A strategic approach is a must-have approach if you want to plan for the long-term growth of your business. The tactical approach is an ad hoc approach. You can win with tactics, but you don't win .
The confusing concept is a common mistake in the marketing world. These include and . Too many people use them as synonyms, but they are two different words that describe two different kinds of .
Which is more important - strategy or tactics?
Strategic action is an action that does not necessarily have to be visible to the naked eye to people from outside the company. Hence the erroneous classification of operational and tactical activities as primary. Meanwhile, the opposite is true. The strategic and conception process is paramount. It all starts with him.
Companies that do not have a strategic concept will never build a strong market position. They'll always be more prone to turmoil because they don't make the rules of the game.
Strong brands are brands with an excellent strategy and effective tactics supporting the implementation of activities. The strongest brands are brands that understand the importance of the marriage of strategy and tactics and the resulting synergy.
By its very nature, a strategic approach is an approach that can be characterized as a directional approach, long-term up-to-date, touching on fundamental areas related to the duration and development of the company, and having priority over tactics in the company. If the opposite is true, the tail has started wagging the dog.
Much has changed
I don't know if you know, but there are many companies that think advertising on Google is not for them. Why? Because they stopped at a time when Google was just advertising for keywords and then it worked best for physical products, online stores.
Much has changed. New advertising campaigns and new goals have emerged, and for this reason, Google Ads is not only for selected companies for a long time ago. Today, it is definitely for every company, because everyone will find a solution for themselves there.
In this e-mail, I want to present to you 3 reasons why you should be interested in advertising in Google Ads.
1. If you are looking for something on the web, where do you enter your query? On google! What kind of dog for children, what is worth seeing in Croatia, what repair company to choose from, what clothes for a baby etc. And if you want to watch a video on a topic that interests you, where do you often do it? Is it not YT? Application? Google knows everything about us!
And?
If so, then as an advertiser you have amazing opportunities to select your target audience. Oh yes! In my opinion, they are better than those available on Facebook, which makes it easier to reach the ideal customer profile.
2. There is such a thing as a campaign on partner networks at Google. The content network includes various websites that have joined the Google advertising system. Even you, as the owner of the website, can lease your space on the website, display ads from other advertisers there, and earn money from them. What does it do? As an advertiser, you can make a customer see your ads by browsing different pages, reading articles, interviews, etc. In a word, you are everywhere!
3. Did you know YouTube advertising doesn't have to be in the form of a video? Not everyone feels strong enough to shoot a video and may think that YouTube is removed from its ad placements. Nothing could be more wrong. You can advertise using images that will appear on the main page, in search results, in the proposed section. Clicking on the graphic may redirect the client to the indicated page. So you can easily communicate about new products in the store, sales, available dates for the service, etc.
At least these three reasons should make you interested in Google Ads if you are not yet creating ads there. However, there is one more reason why it is worth doing this, and perhaps the most important one.
It is DIVERSIFICATION! That's why we could start and end there.
Not setting
Marketers to set goals.
Realistic goals.
both short-term and long-term goals for your company.
What do you want to accomplish? How do you plan on getting there?
Once you answer these questions, you can start to your marketing .
Make sure everyone on your team understands your goals.
.
Everyone's efforts need to work toward achieving the established goals. Goals will also help you allocate your marketing .
Never offering or
Reward your customers.
You need to offer discounts and promotions to encourage and get people to your and website.
Offering discounts will increase traffic to your store and web .
Advertise your sales clearly.
Promotions can usually help increase your sales, as well.
Offering a discount doesn’t mean that your customers won’t purchase items listed at full price.
Sure, they make pick up a few things at a discounted rate.
But if something else catches their eye, they may even be willing to purchase it because they got a deal on the items on sale.
Coupons also build a stronger with your .
91% of people say they will visit a retailer again after they redeem a coupon.
Discounts are a great way for you to acquire customers and retain your current clientele.
Coupons create customer .
Nearly 50% of people said they would based on a coupon offer.
You can gain a significant advantage over your competitors if you start offering to their customers.
Providing subpar
Most people don’t associate customer service with .
There is an important correlation between these two .
Your customer service representatives need to understand your marketing , as well.
When consumers have or inquiries, your customer service team can in a way that reflects your marketing .
To keep it simple, let’s say that you want to collect more email addresses.
If a customer is inquiring about something in the store or online, your customer service team can ask them for their email address.
Customer service representatives can help steer the consumer toward products that you’re to .
Bad customer service can destroy your business.
You spend so much time, money, and effort to acquire and retain your customers.
Don’t let them because they experienced bad customer service.
It will kill your marketing campaign and ROI. Customers are too valuable – you can’t afford to lose any of them
Online Marketing Mistakes That People Make Every Single
24. Forgetting about
Everyone has a phone in their pocket, and they use it for much more than just making calls. Make sure you’re not overlooking mobile customers. Having a website isn’t enough. Your needs to be optimized for mobile devices.
Why?
Bad mobile experiences can turn away from your business. 50% of people said they would use a company less often if they did not have a site that’s mobile-friendly even if they liked the brand.
What kind of impression does this give your customers?
Well, 48% of people think that companies don’t care about their business if the website isn’t optimized for mobile users. If applicable, you can also consider making a mobile application for your .
While this may not be reasonable for , some companies can definitely from a mobile application. That’s where mobile users are spending the most time on their phones.
Regardless, even if you’re not going to create an app, you need to make sure that your site is .
DaLe.Co Marketing
We realize that creating content consumes a lot of your !
We would like to offer you a !
Holidays during which you can take a break from:
🚀 Create industry content;
🚀 Planning of publications;
🚀 Create product descriptions;
🚀 Create traffic on your website;
🚀 Creating multimedia films;
🚀 Taking care of social media ;
🚀 Viewing competitors' offers;
🚀 The stress of publishing content for events.
🚀 Rest
🎯You receive the activity summary report
🎯 You receive the publication plan for the next week
🎯 You don't waste time motivating your content teams
🎯 You can be sure that the tasks will be delivered on time;
🎯 You have dainty, high-quality content;
🎯 Rest!
You know you deserve this luxury!
#}