ARTouch Consulting 艺触咨询

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ARTouch Consulting 艺触咨询

ARTouch Consulting is a London-based arts PR & arts agency both in China and the UK

ARTouch Consulting is a London-based arts PR & arts agency, specialising in cross-cultural communications campaigns and project in China and the UK, as well as representing artists in the two countries. Founded in 2013, ARTouch Consulting has already arranged a number of successful museum and gallery exhibitions, and engaged with art fairs, international festivals and art consulting projects. Our

expertise will maximize your ambition in the world's leading art markets.

关于艺触咨询
艺触咨询是中英两国艺术市场的领先艺术公关及艺术经纪咨询公司。艺触咨询创立于2013年，总部位于英国伦敦。自创立起，艺触咨询已经在中英两国成功策划举办多场美术馆/画廊艺术展览，协助中英两国艺术家、艺术机构参与国际顶尖艺术博览会和艺术节，并完成多个艺术收藏推广咨询项目。我们的优质专业服务，将帮助客户在世界顶尖的艺术市场中获得更大的成功。

27/05/2026

Very proud to have facilitated the collaboration that brought Hong Kong bamboo artist Inkgo Lam’s work onto the cover of Wallpaper* China May Issue, worn by actress Ni Ni ().

This collaboration was initiated and coordinated by me and my team at ARTouch Consulting as part of our communications work for Crafts on Peel , the Hong Kong charitable foundation dedicated to reviving, reinterpreting and perpetuating Chinese heritage crafts.

In an era where traditional craftsmanship often risks becoming static heritage, Crafts on Peel has been consistently exploring how Chinese craft can continue to evolve through contemporary culture, design and cross-disciplinary collaborations.

The featured bamboo piece was created by Inkgo Lam, who trained under Hong Kong bamboo master Lui Ming and has been developing a contemporary artistic language through traditional bamboo craftsmanship. Her practice transforms bamboo beyond its functional associations, repositioning it within contemporary art, fashion and sculpture.

Earlier this month during London Craft Week , Crafts on Peel presented Creative Cross-Pollination: The Future of Crafts at the Royal Society of Sculptors, featuring newly commissioned works, including Inkgo Lam’s The Big Ben.

Very grateful to Crafts on Peel for their long-term vision and commitment to sustaining craft not simply as preservation, but as a living cultural language capable of continuing to enter contemporary fashion, art and global visual culture.

Executive Producer: 邓圆也
Photography: Nick Yang
Creative Direction & Styling: Monica Mong
Planning & Editor: zhuoran
Fashion Editor: 张嘉祺
Makeup: 高建
Hair: 刘雪亮 at MQ Studio
Art Direction & Production: 乌龙
Photography Assistant: 卢林
Makeup Assistant: 彭瑜
Hair Assistant: 马帅 at MQ Studio
Art Assistant: 蔡沛坚
Production Assistants: 何伟伟、刘华超
Styling Assistants: 雷雨田、莎莎、Yori、凡凡
Special Thanks: 林嘉裕 , ARTouch Consulting – 肖朗、罗攀、宋泽令、西梅见物、刁宽、盘义勇

20/05/2026

What can design do beyond creating “new” objects?

Recently interviewed Xinyu Weng, founder and chief designer of YUUE Design Studio , about Upcycling Shared Bicycles — a socially engaged design project currently on display at the Why We Make galleries at V&A East, for V&A’s official Chinese social media channels including WeChat and RedNote.

The project transforms abandoned Mobike shared bicycles into furniture pieces, with each object built directly from original bicycle components. Behind these sculptural forms lies a much larger story about urbanisation, overproduction, waste, and the environmental aftermath of China’s shared-bike boom.

During our conversation, Xinyu reflected on the moment he first encountered the so-called “bicycle graveyards” appearing across Chinese cities between 2018 and 2019, endless piles of discarded shared bikes accumulating on the outskirts of cities after the collapse of dozens of bike-sharing companies.

Rather than simply recycling the materials, Upcycling Shared Bicycles attempts to preserve the original identity and visual language of the bicycle parts themselves, extending their life through minimal intervention and new functional forms.

Xinyu also spoke candidly about the challenges behind the project, not only in designing the objects, but in communicating the larger social questions behind them.

“As designers, are we only here to help companies pursue economic growth? Or can design also become a language to initiate actions, raise questions, and encourage meaningful public discussions? This is something I’ve continuously been exploring.”

Read the conversation and story through V&A’s official WeChat platform. https://mp.weixin.qq.com/s/Y2PjSmSOXOWKvFaUgBx5Hw

👀On display
V&A East Museum

Why We Make, Gallery 2, Rethinking systems, Plinth 3

📷David Parry for the V&A / YUUE design studio / Xinyu Weng

11/05/2026

First Look!

Doors are now open for Creative Cross-Pollination: The Future of Crafts at as part of — and we’re so glad to be contributing to this meaningful project with .

Presented by Crafts on Peel, the Hong Kong charitable foundation dedicated to reviving, reinterpreting and perpetuating Chinese heritage crafts, the exhibition brings together specially commissioned works born from months-long collaborations between master artisans and a new generation of contemporary creatives across Greater China.

Spanning gold gilding, filigree, bamboo craft, galvanised ironwork and Guangzhou embroidery, each work reflects an ongoing dialogue between tradition and contemporary practice — where ancestral craftsmanship is not simply preserved, but continuously reimagined through new materials, ideas and perspectives.

Featuring works by:
Wang Xinyuan × Elaine Yan Ling Ng ()
Cheung Lee Wood Carving & Gold Gilding × Anson Lai ()
Michael Yu × Naam Yu (, )
Inkgo Lam ()
Huimin Zhang (.huimin)

Creative Cross-Pollination: The Future of Crafts
11–17 May 2026

Dora House, London SW7 3RA

Free admission. No booking required.

Supported by the Hong Kong Economic and Trade Office in London.

11/05/2026

May belongs to photography.

From the recently concluded to , opening this week in its new home at Olympia, the spotlight this month is firmly on the image.

In the May issue of Collection/Auction, editor Miao speaks with Duncan Forbes, Head of Photography at the V&A , in a conversation exploring the boundaries of the image, the desire to collect, and the evolving role of photography today. The feature also sheds light on the V&A’s remarkable photography collection and its Photography Centre at South Kensington, now the largest space in the UK dedicated to a permanent photography collection.

Grab your copy now.

PR: ARTouch Consulting

25/04/2026

Glad to share my views on Chinamaxxing with Jing Daily.

It’s not entirely new, echoes of Chinoiserie are there, but this time it’s bottom-up, driven by Gen Z and social media. More performance than practice, more algorithm than reality.

At the same time, it reflects something real, especially among young people in the US, a mix of curiosity, escapism, and subtle cultural expression.

What’s more interesting is where it becomes tangible. From Samuel Gui Yang to Susan Fang , we’re already seeing Chinese aesthetics translate into real commercial demand.

Personally, I don’t think the “lifestyle” side of chinamaxxing will last. The real shift may come from something else: as travel to China becomes easier again, and people experience it firsthand, AI, logistics, everyday tech, and the high-efficiency, that’s where perception truly changes.

22/04/2026

We’re delighted to see the lucky winner of “1 Picasso for 100 euros” has been announced 🎉

A remarkable initiative that not only offered a once-in-a-lifetime opportunity to win “Tête de Femme” by Pablo Picasso—valued at €1 million—but also raised meaningful support for Fondation Recherche Alzheimer.

We’re proud to have made a small contribution in supporting the project’s visibility across China, through platforms including Artnet China and Tatler China, helping it reach a wider audience.

This project stands as a powerful model at the intersection of art and philanthropy—demonstrating how cultural value can create real-world impact.

20/04/2026

📱We captured a short greeting from Gus Casely-Hayford, Director of V&A East, for the V&A’s official RedNote account, connecting V&A East with Chinese audiences through a dedicated social-first format.

Located within East London’s growing creative campus, alongside UCL East, London College of Fashion and Queen Mary University of London, the area is home to a significant number of Chinese students, many of whom are deeply engaged in creative disciplines.

This has naturally translated into a strong and curious Chinese audience for V&A East.

Following the release, the video gained strong traction on RedNote. Over the weekend, we also saw a noticeable increase in Chinese visitors on-site, and many sharing their visits and experiences across the platform.

Gus Casely-Hayford, “It’s a space dedicated to creatives and creativity across the whole world… If you come to East London, come to V&A East. I think you’d love it.”

A meaningful moment where digital storytelling meets real-world engagement.
Follow V&A‘s official Chinese social media on RedNote 🔎英国V&A博物馆

15/04/2026

We’re delighted to see the lucky winner of “1 Picasso for 100 euros” has now been announced 🎉

A remarkable initiative that not only offered a once-in-a-lifetime opportunity to win “Tête de Femme” by Pablo Picasso—valued at €1 million—but also raised meaningful support for Fondation Recherche Alzheimer.

We’re proud to have made a small contribution in supporting the project’s visibility across China, through platforms including Artnet China and Tatler China, helping it reach a wider audience.

This project stands as a powerful model at the intersection of art and philanthropy—demonstrating how cultural value can create real-world impact.

27/03/2026

🎤As a new wave of cultural institutions emerges across Shenzhen, many driven by technology companies, the relationship between capital and culture is entering a new phase.

✍️Writer for Fast Company China, Eva Liang .eva.liang , spoke with Lang Xiao , Founder of ARTouch Consulting, on this shift.

In Lang‘s perspective, companies are no longer just sponsors of culture—they are becoming its producers. As businesses scale in the capital markets, brand value increasingly relies on intangible systems of meaning rather than products alone. Art, in this context, operates as a “priceless” symbolic layer, one that enables companies to communicate lifestyle and cultural identity, while also, at times, softening public moral scrutiny around corporate behavior.

At a regional level, this shift reflects a broader transformation. Backed by the Greater Bay Area’s economic strength, the convergence of capital, institutions, and cultural infrastructure is giving rise to new audiences and cultural identities, positioning the region to evolve from an industrial powerhouse into a cultural hub.

Read the full article on Fast Company China’s WeChat.
Writer | Eva Liang
Editor | Mos Wu
Designer | Xiaoyi Lou

.eva.liang

20/03/2026

The Whiteley is featured in Tatler China’s March issue.
🎙️Li, Editor-in-Chief of Tatler China speaks with Dickie Wong, Deputy Chairman and Executive Director of C C Land, and Alex Michelin, CEO of Valouran , to unveil the making of The Whiteley — a landmark prime residential destination, from visionary placemaking to the launch of Six Senses London, alongside London’s enduring global appeal.

An 8-page feature.
The digital edition is now live, grab your print copy soon.

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http://www.artouchconsulting.com/

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