Sainsbury Archive

Sainsbury Archive The archive documents the history of Sainsbury’s from its foundation in 1869 but also provides a unique record of the transformation that has occurred in retail and society. The collection has been held at the Museum of London Docklands since 2005.

In memory of Dino Adriano and his commitment to Sainsbury's veteran staff, interference-art produced some fantastic lear...
04/05/2020
Printable resources | Resources | Education | Sainsbury Archive

In memory of Dino Adriano and his commitment to Sainsbury's veteran staff, interference-art produced some fantastic learning resources on food, shopping and working life in cooperation with Sainsbury’s veterans, Portland Basin Museum and Thomas Ashton School; funded by the Linbury Trust. You can find all of the resources and films here:
https://www.sainsburyarchive.org.uk/education/resources/printable-resources
https://www.sainsburyarchive.org.uk/story/stories/our-sainsburys-stories

Stories and activities created by interference-art

Hope, hippos and history - a closer look at the public art at Sainsbury's branches 🦛
08/04/2020
Art at Sainsbury's | Stories | Sainsbury Archive

Hope, hippos and history - a closer look at the public art at Sainsbury's branches 🦛

Many branches have included public artworks as a prominent feature in their design, from murals and mosaics to concrete hippos. Discover more and see images of them here.

On this day in 1972 the Peterborough Bretton branch opened it's doors for the first time!
25/04/2019

On this day in 1972 the Peterborough Bretton branch opened it's doors for the first time!

On this day in 1981 Sainsbury's introduced their new orange/peach/brown uniforms!
19/02/2019

On this day in 1981 Sainsbury's introduced their new orange/peach/brown uniforms!

Looking for Love? In 1999 Sainsbury's in Finchley Road gave out thousands of these 'love beepers'. When two people carry...
14/02/2019

Looking for Love? In 1999 Sainsbury's in Finchley Road gave out thousands of these 'love beepers'. When two people carrying these devices programmed with the same interest passed each other they would beep and flash continuously to suggest a love match!

We've just uploaded about 11,000 newly digitised images of historical branches. We've now got images of shops between A-...
08/02/2019
Images of branches | SA/BRA/7 - Images of branches | Search | Catalogue | Sainsbury Archive

We've just uploaded about 11,000 newly digitised images of historical branches. We've now got images of shops between A-F, for those of you in Bradford, Chelmsford and Forest Hill:
https://sainsburyarchive.org.uk/catalogue/search/sabra7-images-of-branches

Photographs and other images of Sainsbury's branches including interior and exterior images. Additional images of Sainsbury's branches are included in the branch files (SA/BR/22) - these contain a mu

If anyone is stuck for any Burns Night ideas have a look at this Sainsbury's recipe card from the late 90s. (Spoiler - i...
25/01/2019

If anyone is stuck for any Burns Night ideas have a look at this Sainsbury's recipe card from the late 90s. (Spoiler - it's haggis!)

These giant letters used to be on the side of the Sainsbury's Charlton Depot fifty years ago in 1969.
12/01/2019

These giant letters used to be on the side of the Sainsbury's Charlton Depot fifty years ago in 1969.

Wishing everyone a very Happy New Year 1981 style.
31/12/2018

Wishing everyone a very Happy New Year 1981 style.

It's the last day of advent so we've created our version of Christmas dinner. Wishing you all a very merry Christmas!
24/12/2018

It's the last day of advent so we've created our version of Christmas dinner. Wishing you all a very merry Christmas!

Nobody needs to hear me sing, not even for ready dressed hams.
23/12/2018

Nobody needs to hear me sing, not even for ready dressed hams.

Before fridges were commonplace today was the day you started to order your turkey. This is an image of the branch at 19...
22/12/2018

Before fridges were commonplace today was the day you started to order your turkey. This is an image of the branch at 193 Rushey Green, Catford with a Christmas game and poultry display

All I want for Christmas is a stylish cardboard box to carry my turkey in
21/12/2018

All I want for Christmas is a stylish cardboard box to carry my turkey in

In the past elaborate displays called ‘open shows’ were created and lit up for customers to view overnight while the bra...
20/12/2018

In the past elaborate displays called ‘open shows’ were created and lit up for customers to view overnight while the branch was closed. One former employee told us that for one Christmas in the 20s a police sergeant even lent a gun and ammunition for a hunting-themed display!

Christmas in 1916 under war time austerity and communications restrictions. We wrote a piece with the Museum of London w...
19/12/2018

Christmas in 1916 under war time austerity and communications restrictions. We wrote a piece with the Museum of London which has a handy calculator to see how much your Christmas would cost you in 1916 and in equivalent prices today https://t.co/krAYvWdI2v

I guess technically I *could* wish for a lower price...
18/12/2018

I guess technically I *could* wish for a lower price...

I don't think anyone is going to clap when I serve my pudding (even though I did use Sainsbury's fruit!)
17/12/2018

I don't think anyone is going to clap when I serve my pudding (even though I did use Sainsbury's fruit!)

This 1950s leaflet guides staff through the process of helping customers order (or not order) turkeys for Christmas.
16/12/2018

This 1950s leaflet guides staff through the process of helping customers order (or not order) turkeys for Christmas.

Apparently to make your apple sauce festive all you have to do is add peas.
15/12/2018

Apparently to make your apple sauce festive all you have to do is add peas.

The best thing about Christmas? Cheese... Cheese arranged in amazing window displays.
14/12/2018

The best thing about Christmas? Cheese... Cheese arranged in amazing window displays.

What do you get if you cross Santa with a duck? A Christmas Quacker!
12/12/2018

What do you get if you cross Santa with a duck? A Christmas Quacker!

Some members of the archive team (actually its only me) have a bit of a soft spot for the packaging designs from the 198...
11/12/2018

Some members of the archive team (actually its only me) have a bit of a soft spot for the packaging designs from the 1980s- especially the introduction of microwave heating instructions which illustrate the growing need for convenience food during this decade.

Did you put your tree up at the weekend? Sainsbury's went big at the Chatham branch in the 60s.
10/12/2018

Did you put your tree up at the weekend? Sainsbury's went big at the Chatham branch in the 60s.

The Sainsbury's design studio didn't just create packaging, they worked on anything the company needed, including these ...
09/12/2018

The Sainsbury's design studio didn't just create packaging, they worked on anything the company needed, including these employment posters for Christmas staff.

I didn't know that a hazelnut was also called a filbert until I saw this POS for our advent day 8
08/12/2018

I didn't know that a hazelnut was also called a filbert until I saw this POS for our advent day 8

Because nothing shouts festive quite as much as bright red alcohol next to a riding hat.
07/12/2018

Because nothing shouts festive quite as much as bright red alcohol next to a riding hat.

Today for our advent calendar we've got this beautiful drawing of a Christmas cake taken from our design files which for...
06/12/2018

Today for our advent calendar we've got this beautiful drawing of a Christmas cake taken from our design files which forms part of the packaging collection.

Sent your Christmas Cards yet? Written them? Haven't even thought about buying them? Advent day five is this card from t...
05/12/2018

Sent your Christmas Cards yet? Written them? Haven't even thought about buying them? Advent day five is this card from the late 90s promoting the different varieties of chillies that Sainsbury's stocked.

Day four of our Advent calendar is this image of the Woking branch with Christmas turkeys lined up across the facade. Tu...
04/12/2018

Day four of our Advent calendar is this image of the Woking branch with Christmas turkeys lined up across the facade. Turkeys were plucked at the back of the store by junior staff. They would have to work right up until Christmas Eve plucking up to two thousand turkeys per shop.

Have you got all you meal planning done? Advent day three is our collection of vintage recipes including this Christmas ...
03/12/2018

Have you got all you meal planning done? Advent day three is our collection of vintage recipes including this Christmas Sainsbury's Magazine from 1994

Only had one or sick of them already? Day two of our advent calendar is this c. 1980s mince pie packaging
03/12/2018

Only had one or sick of them already? Day two of our advent calendar is this c. 1980s mince pie packaging

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